Y-generation entrepreneur Regina Polanco, founder and CEO of Pyrates smart fabrics in Madrid, Spain, shares her experience in following her passion for textiles after legal studies to develop this sustainable clothing company, and how she put a special focus on the IP protection of its signature sma
Upload Date: Jul 20, 2021
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Y-generation entrepreneur Regina Polanco, founder and CEO of Pyrates smart fabrics in Madrid, Spain, shares her experience in following her passion for textiles after legal studies to develop this sustainable clothing company, and how she put a special focus on the IP protection of its signature smart fabric technology from the very beginning of the business journey. Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand & New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go furtherAbout Regina Polanco (link tohttps://www.linkedin.com/in/regina-polanco-6a989a76/)About Pyrates (link to: http://pyratessmartfabrics.com)Also of interest- INTA's 2021 Annual Meeting Virtual+ Track on Building a Better Society Through Brands (link to www.inta.org/2021am)- INTA "For SMEs" Resources (link to https://www.inta.org/resources/for-smes/)- Brands & CSR Survey Report (link to https://www.inta.org/wp-content/uploads/public-files/perspectives/industry-research/INTA_Brands_and_CSR_Survey_Report_033120.pdf)- INTA To-Go: The B Corp--Should Your Brand Get Certified (link to https://learning.inta.org/products/the-b-corp-should-your-company-get-certified#tab-product_tab_speakers)- Trademark Basics: A Guide for Business (link to http://www.inta.org/Media/Documents/2012_TMBasicsBusiness.pdf)- INTA Fact Sheets (link to http://www.inta.org/TrademarkBasics/FactSheets/Pages/FactSheets.aspx- Trademarks Matter in Business – Here’s Why (link to http://www.inta.org/TrademarkBasics/Pages/Presentations.aspx)- Forbes: 10 Intellectual Property Strategies for Technology Startups (link to https://www.forbes.com/sites/allbusiness/2017/06/06/10-intellectual-property-strategies-for-technology-startups/#12adae49ab1b)