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it changed the way you thought about business in general. You know, I think about like, uh, is it Phil Knight? I think he part of it is named after him, and there's a book called Shoe Dog, which is really interesting. Sometimes it's interesting to go back and look at some of these case studies, but just your overall experience there. What? How was that? Experience is amazing. And I think, you know, right. Most people will say it's not necessarily about the classwork or the or the individual cases, but just the people that you meet there from all over the world that are incredibly motivated and talented and that just sort of fires to do big things and to think bigger. So I think surrounding myself with those types of people like my co founder, Kendra, who I met. Um, you know, we're very lucky in and Yang and complement each other's strengths and weaknesses was the biggest thing I took away. Um, and then that's also where I had the space to explore wine as a hobby. Yeah, exactly. And as you talked about meeting Kendra and we're going to get into the brand and kind of, uh, when you guys decided to launch and everything. But so, yeah, talk about your experience just coming into wine, just learning about wine and drinking wine. Sometimes people will tell stories about going to Trader Joe's and buying and buying some cheap bottles of wine or other people have different stories about how they came to wine. Yeah, definitely. I mean, for us, Kendra and I actually met as wine friends at Stanford. Um, and for us, we loved traveling around to small producers, you know, all within a few hours drive of the Stanford campus. Um, so from Santa Cruz Mountains to cinema to Mendocino, Um, to Lodi. We really got to know all of these wine regions, um, and meet these fantastic people and hear their stories. And that's really what we were passionate about. Um, but then going to shop around campus and looking for these bottles. We didn't find some of those same bottles and stores, and I think that that disconnect and trying to figure out you know where we could support these small producers and people led to really learning about the wine industry and figuring out that, um, a lot of these small producers have a really tough time getting to retail shelves and that people don't always know. Um, you know who they're supporting when they buy a bottle, And that really led us to start thinking, you know, how can we surface these stories? And these people in fun, approachable ways, I think for me at least, definitely, um, had felt intimidated by one in the past and about my own one education knowledge and like, how can we share these amazing wines in a way that is approachable and down to Earth, like you were visiting the winemaker and not in a way that makes you feel uneducated or or that it's not for you? Yeah, that makes so much sense. I mean, I think when people first get into wine, it can be very intimidating. You have these points scores and you're trying to figure out you know what, what tastes good and what's a good value and
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