Group 4 Created with Sketch.
Your changes have been saved

The Difference of Sales vs Marketing | Jack Born

From Audio: Marketer Jack Born on The Future of Sales Automation & Conversions: The ROI Online Podcast Ep. 122

Share
station description Steve Brown believes you, the entrepreneur, are the invisible hero of today’s econo... read more
The ROI Online Podcast
Duration: 02:23
Jack explains why he calls it sales automation, and not marketing automation, and talks about the difference of sales and marketing.
Playlists that The Difference of Sales vs Marketing | Jack Born appears on.
Up Next
Full Description
Back to Top
Jack explains why he calls it sales automation, and not marketing automation, and talks about the difference of sales and marketing.
Transcripts
Back to Top
no deadline funnel dot com, um automation. Sales automation. I notice you don't say marketing automation, but they're not marketing funnels or sales funnels. I notice why is that? Yeah. Yeah. I may need to revisit the copy honestly because I do believe it is first and foremost, um marketing marketing funnel. So perhaps I need to go back and review that we're constantly changing the like the copy and the design. We're on like the fifth or sixth iteration of of the how the, how the website looks. So um no, I would I would say first and foremost, like there's a huge difference between sales and marketing. I mean there are close cousins, but you know, marketing is putting your message out into the world. And you know, my idea of of sales is where you're you're you're dealing with ideally, um prospects who are warm, their pre sold, their pre framed and they're ready to do business with you. I mean you and I were talking before you hit record about the huge difference between someone having read your book and now they're talking with you versus you just going up cold to someone who might be a perfect prospect if they had just read your book. But when they haven't read your book, they don't have that, you know, they haven't gone through your marketing material, they haven't read your message, they haven't digested it. Uh, it's a whole different ballgame. Um, and I think old school sales, like I my my past is actually, and you know, face to face, belly to belly financial services sales where you're going up, someone who probably doesn't want to talk to you or doesn't want to talk to you right now and you're trying to convince them and handle objections. And that's that's like old school sales and sales isn't bad. Like a better version of sales is where you have a pipeline full of leads and your answering the final one or two questions and, you know, just confirming yet, that's the way that it is, you know, or maybe some slight negotiations on the deal terms and then you close the deal, um, you know, but that comes from well done marketing, which is your, which is your message that you put out into the marketplace to find out who is resonating with a message and then helping them find a pathway to your doorstep. Um, and then if there's some final questions, that's the short sales conversation, find out if there's a fit and then move forward. It should be as simple as that.
Up Next
Add to playlist
New playlist

Embed

COPY
Embed Options
Create Playlist
Select the Station you want to upload this audio to
Station
0 / 140
0 / 2000
Playlist Icon Image:
(.jpg, .png, min size 500x500px)
Privacy
Subscribers
Your
voice
matters.
Discover & Listen to the world’s largest free collection of audio
Password reset

Enter your email address that you used to register. We'll send you an email with your username and a link to reset your password.



If you still need help, contact Vurbl Support
Password reset sent

You have been sent instructions on resetting you password to the email associated with your account. Please check your email and signing in again.


Back to Sign In
If you still need help, contact Vurbl Support
Your
voice
matters.
Discover & Listen to the world’s largest free collection of audio
Reset password

Please enter your new password below.



If you still need help, contact Vurbl Support
Your voice matters.
Discover & Listen to the world’s largest free collection of audio
Verify Email

Enter your email address that you used to register. We'll send you an email with a link to verify your email.



Cancel
Delete Profile
Are you sure? We will miss you :'(
Delete
Delete Audio
Are you sure?
Delete
Delete Playlist
Are you sure you want to delete this playlist?
Delete
Notifications Mark all as read
    You currently have no notifications
    Edit Snippet
    0 / 140
    0 / 140