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The massive growth of ecommerce livestreaming during COVID-19

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This week’s episode discusses once again China’s ecommerce livestreaming industry. As mentioned in episode 69, this industry has experienced massive growth due to COVID-19. In fact, leading ecommerce livestreaming platform Taobao Live reported that in early February, livestream sessions on the platform had increased by 110% year over year. Today, Lauren explains the ways in which the industry has grown and changed. She also shares specific examples and case studies that have been seen over the past several months. Topics include: -   How famous streamers adapted their product offerings -   The creative (and sometimes odd) ways that many traditionally offline businesses began using livestreaming -   Thoughts on WeChat’s and Xiaohongshu’s newly launched livestreaming functions -   Will the trend continue after COVID-19 Additional resources: Ep. 69: 16 catchphrases that Chinese livestreamers use to engage their audiences and drive sales Ep. 58: Is ecommerce livestreaming in China a good fit for your brand?   ­To learn more about marketing in China, sign up for Lauren’s newsletter: The China Marketing Update! Apply or nominate someone to be on the podcast: Email to: Include name, title, company, topics to discuss, and how you (or a nominee) could be of value to listeners. Host: Lauren Hallanan Website: LinkedIn: WeChat: H1212118514 Check out Lauren’s book: Digital China: Working with Bloggers, Influencers and KOLs. This podcast was edited and produced by Jason MacRonald.