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The Power Of Photos | Will Leach

From Audio: [Special Episode] The Mindstate Marketing Hour #13 with Will Leach - The ROI Online Podcast Ep. 71

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station description Steve Brown believes you, the entrepreneur, are the invisible hero of today’s econo... read more
The ROI Online Podcast
Duration: 01:19
Will Leach talks about how images can help you in your business.
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Will Leach talks about how images can help you in your business.
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So Tip number two. That's right. So we're still in the analytical thinking. So the rational thing. But another way, Let's say you're like, Will I sell ice cream? I'm not doing anything with a brain. Right? Got it. So that would be a bad. I don't think I'd sell ice cream analytically, by the way. Irrational. I think I'd go all emotion on that. But let's say if you're a B two c consultant or B two b consultant, right? Well, actually showing pictures and photos of business situations, think of it as you know, briefcase, address shoes, business suits, ties, things like that that actually triggers a very similar response. But around competition, so these images signal competition. And when you are more competitive in nature, you look for rash. You tend to look for more rational reasons to validate why, um, winning and success is important. So that's another kind of a small trick that you could use to if you want people to really be detailed, focused and think about and think about the rational reasons, or at least confirmation all reasons why they should choose you dropping in business photos, things that are associated with business drives competition. Competition creates that association with you are going to help them succeed and therefore they look for more likely for rational reasons why they can count on you.
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