Group 4 Created with Sketch.
Your changes have been saved
Episode 11 of 177

The Seduction of Marketing | BMS | Ep 011

Duration: 01:00:27
A new voice has joined the BMS Team in a permanent way with McKenzi Davis, the newest member of the head BMS Team and stylist inside of the DKW salon. The conversation this week is about Production, specifically taking a close look at all areas of Marketing. _________________________________________
Snippets are a new way to share audio!
You can clip a small part of any file to share, add to playlist, and transcribe automatically. Just click the to create your snippet!
Snippets: Clips of The Seduction of Marketing | BMS | Ep 011 that people like
There are currently no snippets from The Seduction of Marketing | BMS | Ep 011.
Snippets are an easy way to highlight your favorite soundbite from any piece of audio and share with friends, or make a trailer for BIG MONEY STYLIST
Playlists that The Seduction of Marketing | BMS | Ep 011 appears on.
There are currently no playlists containing this audio.
Add this audio track to one of your playlists
Add to Playlist
Up Next
Full Description
Back to Top
A new voice has joined the BMS Team in a permanent way with McKenzi Davis, the newest member of the head BMS Team and stylist inside of the DKW salon. The conversation this week is about Production, specifically taking a close look at all areas of Marketing. ________________________________________________________ For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection __________________________________________________ In This Week's Episode.....PRODUCTION Point #1: Marketing: Are You Frozen in Time or Evolving? Danielle: With the market constantly changing and evolving, there’s not a set "A-Z Checklist to Making Millions" for people to follow. Test the market and run targeted ads to find out what’s working and what isn’t, level up your skills, and take advantage of the organic marketing available within social media. Marketing for Coach Val and Coach Kenzie felt foreign at first. Like most stylists, referrals were how they built up their books - that’s what they knew and what they were comfortable with. Their mindsets changed once they began seeing their results using social media and paid, targeted ads. QUESTION: When was the last time you invested dollars into your marketing? Point #2: The Art & Seduction of the Close Coach Val (aka: Assassin Closer) has the confidence that when a client sits in her chair, she will be able to produce the results they are looking for. Coach Kenzie says convincing and coaching your clients never works and often results in buyer's remorse. Danielle: If you say you are not good at sales, it's because you need to become better at your craft. Becoming better at your craft leads to loving your work more, which naturally leads to the sale. QUESTION:Are you engaged in the art of seduction or the game of convincing? Point #3: Deliver What You Market Danielle: It doesn’t matter how good your marketing is, if you are not an expert at your craft you’ll disappoint the marketplace. So stop worrying if you’re making more money if you’re not the BEST at your craft. Continue to be better. Always strive to be better and through time, results will follow. Coach Ani: We have so much content out on social media, that NBR is a recognizable brand at this point. Everyone knows what it’s supposed to look like: the rows, the blend, the cut and color. What we’ve seen are artists coming in who are not fully committed to doing the work and whose unhappy clients end up reaching out to us. QUESTION: Where would upping your skills lead to better results and happier clients? Point #4: Systems Yield Sustainable and Predictable Results If you can market to anyone and everyone - and you can close them - but you don’t have any kind of system in play, that’s when shit goes sideways, things fall through the cracks, and you’re not really sure where to go from there. Coach Val: We are constantly growing and expanding so every last detail has a system, allowing things to run smoothly, which also enables duplication. When Coach Ani went from pre funnel to post funnel, she saw a complete shift in her clients and no longer played the convincing game. Coach McKenzie: Having a targeted funnel has taken away the stress and heaviness of being a slave, allowing me to have the clients I want - clients that allow me to be an artist doing what I am passionate about. QUESTION: What link in the chain of your systems is broken? Is your marketing reflecting the ideal client you want to have sitting in your chair? Point #5: Capturing Permission Coach Ani: Capturing permission can be a phone number or an email - you are getting their permission in some way, shape or form to contact them. Coach Val: Capturing emails allows you to stay forefront in their mind; it's a fast and efficient way for us to communicate with those who have already been saying yes, allowing them to make decisions in their own time frame. QUESTION: What system do you have in place to capture emails?   Quote of the Week: "We are always about testing. Whenever something gets over saturated, it’s time to think through things differently. I’ve always been a big fan of trying to figure out how to get ahead of the game and predictIng where trends are going. Right now, we are doing a shitload of targeted ads through social media to find out what’s working and what’s not. I think people get freaked out about investing in their business because there’s so much free marketing on social media and they put all of this time and engagement on in it, and in the end - when all is said and done - they’re getting paid like $4 and hour."
Up Next
Add to playlist
New playlist

Embed

COPY
Embed Options
Create Playlist
Select the Station you want to upload this audio to
Station
0 / 140
0 / 2000
Playlist Icon Image:
(.jpg, .png, min size 500x500px)
Privacy
Subscribers
Your
voice
matters.
Discover & Listen to the world’s largest free collection of audio
Password reset

Enter your email address that you used to register. We'll send you an email with your username and a link to reset your password.



If you still need help, contact Vurbl Support
Password reset sent

You have been sent instructions on resetting you password to the email associated with your account. Please check your email and signing in again.


Back to Sign In
If you still need help, contact Vurbl Support
Your
voice
matters.
Discover & Listen to the world’s largest free collection of audio
Reset password

Please enter your new password below.



If you still need help, contact Vurbl Support
Your voice matters.
Discover & Listen to the world’s largest free collection of audio
Verify Email

Enter your email address that you used to register. We'll send you an email with a link to verify your email.



Cancel
Delete Profile
Are you sure? We will miss you :'(
Delete
Delete Audio
Are you sure?
Delete
Delete Playlist
Are you sure you want to delete this playlist?
Delete
Notifications
You must be signed in to view
your notifications. Please sign in
Edit Snippet
0 / 140
0 / 140

Tag Station

Type station name to add additional tags
*Station owners will be notified when you tag them
Open this link in the Vurbl Mobile App for the full Vurbl experience.
Open in Vurbl mobile app
Continue to Vurbl website