Group 4 Created with Sketch.

The Work You Do Before You Do the Work

Play Audio
Add to Playlist
Share Report
Snippets are a new way to share audio!
You can clip a small part of any file to share, add to playlist, and transcribe automatically. Just click the to create your snippet!
Top Snippets - The Work You Do Before You Do the Work
Found on these Playlists
Add to Playlist
Full Description
Back to Top
Abe Lincoln had a trick for cutting down trees in less than 6 minutes. he said, "Give me six hours to chop down a tree and I will spend the first four sharpening the axe." This wisdom applies to getting clients more than you might think.   A lot of us waste time chasing our tails and barking up the wrong tree when it comes to getting new clients. We pursue them, we twist their arm, we throw our slickest sales pitch at them, and we walk away disappointed and rejected. Even worse, they say "yes", and now we're stuck with a nightmare client.   Want a way to avoid all that headache? You need to know about the work you're supposed to do before you start doing the work. Here's how to sharpen your axe in the client getting game.   Tune in and discover: How picking friends is like building a Nascar car (and why that matters to getting new clients) Two simple steps to get better clients NOW Why having a clear idea of who you want to work with makes it more likely you'll get those kinds of clients Why sales calls suck (and how to change that) What to focus on when stalking your ideal clients on the internet How to validate someone's a good fit before you waste time pursuing them And a lot more Listen now