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Top Podcast Directories and How to Get in Them – TAP069

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The worldwide web is a big place and having your podcast on just your website will prevent you from growing an audience—or getting one in the first place.
This list is no longer complete or the best instructions. Visit my new site, Podcast Places™, to learn all the podcast apps, directories, and more where you and your podcast should be.
Before you submit
Remember to have your RSS feed properly setup and validated (warnings are usually okay). I recommend four important things.

Don't use FeedBurner unless you do so with its MyBrand feature.
Create a podcast-only RSS feed,
Optimize your feed with your important podcast information in the RSS fields and iTunes fields.

Title
Talent/host name(s)
Description
Podcast cover art (1,400 × 1,400 pixels)
RSS2 image (144 × 144 pixel edition of your podcast cover art)
Categories
Keywords (first seven are the most important)
Clean, explicit, or standard tag
Copyright
Language
High number of feed items (set by your feed generator: WordPress, PowerPress, or Posts Per Category plugin)


Have a few podcast episodes already in your feed (Blubrry requires seven).

Submitting to multiple directories, even if you refuse to use the associated devices or clients, enables you to reach a larger audience where they are. (Add an unnecessary and improper “at” to the end of this sentence, if you're from the midwest USA. Yes, this is a personal pet peeve.)
iTunes Store
While Apple and iTunes are accused of being a “walled garden,” their podcast directory is still the most popular.

Create an Apple ID.
Install iTunes on Windows or OS X.
Run iTunes and navigate to iTunes Store > Podcasts > Submit Podcast.
Enter your (podcast-only) RSS feed.
Login with your Apple ID.
Wait for approval.

More information from Apple.
Zune Marketplace
Although the Zune player is officially dead, there are still a lot out there and the Zune Marketplace is still alive for Microsoft's Windows Phone. I also suspect that Zune Marketplace will get more prominence with Windows 8.

Email podcasts@microsoft.com with your (podcast-only) RSS feed.

BlackBerry Podcast
BlackBerry isn't dead yet, and it has a mature podcast directory. If your podcast is at all business-related, this directory should be a requirement.

Create an account with RIM Podcast and login.
Click Submit a New Podcast button.
Enter your (podcast-only) RSS feed.
Find someone who has a BlackBerry and have them check.

More information from Research in Motion (RIM).
Listener Rob Robideau wrote a great <a href="http://www.podcastingpowertool