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Top Rank’s duBoef on the Fight for Viewership

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Michael Barr, Scarlet Fu, and Mike Lynch speak with Top Rank President Todd duBoef, just weeks after the heavyweight classic between Top Rank's Tyson Fury and Deontay Wilder. Todd and the trio discuss the boxing media landscape, competition for eyeballs, the viability of pay-per-view, and the future for champions like Terence Crawford. All that and more on this weekend edition of Bloomberg Business of Sports. Learn more about your ad-choices at