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Understanding Your Audience | Sid Bharath

From Audio: Entrepreneur Sid Bharath on the Importance of Copywriting in Your Business’s Success: The ROI Online Podcast Ep. 75

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The ROI Online Podcast
Duration: 02:40
Sid Bharath talks about his journey on how he used copywriting in marketing and talks about the secret to understanding your audience.
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Sid Bharath talks about his journey on how he used copywriting in marketing and talks about the secret to understanding your audience.
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So we have a lot of marketing directors that listen to this podcast story. Brand guides. Business owners kind of help us understand how to better connect with business owners and take advantage of copyrighting to support our marketing thing. It's marketing. Is this one piece that finally, we have to get over? We have to get really good at it. It's a big competitive advantage now, especially when most people are considering your product from a distance on from a distance online. So give us a little Where did you kind of the light bulb go on on? How you were able to connect with with the folks that you worked with and get them to, to feel confident about the talents you had to offer? Yeah, I think it was for me. It was the companies that I worked with and the people I worked with. I was able to really understand their audiences as well. Um, and I was a I I started niche down with the types of companies that I worked with. I work primarily with, like sass technologies and marketing sass right marketing tools for other marketers. Um, so I started. I really started to understand that audience. I was that audience. Um, and I think it's really key to good copyrighting is to understand an audience because then you know what they're thinking about what, what sort of problems that they face, that they would like solutions do, and the way that they describe those problems and solutions so that you know what? You know what words to use with them when they try getting them. So what's the secret to really understanding your audience? You got to talk to them, you're gonna get on the call, get on multiple calls with those customers or potential customers, um, and and talk to them, asking questions, record it and synthesize all that information and do 10 2050 calls, even if you have to. So, as an engineer, did you use certain technologies to help? You kind of get better, because it seems like you would need a pretty big sampling of an audience to start to really feel confident about your connection with the audience. Yeah, I think it took. It took time for me to start getting better, you know, like in my early days, I I really wasn't that great. Um and it just It was a process of 23 years, maybe as I as I got better at it. And it was just like with this audience all the time, understanding their needs and pains and and and writing copy for them. Right? Um, so, I mean, there was no specific tool or technology. Um, but it was just like a It's a constant. You do it every day, and you get better at it every day.
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