Group 4 Created with Sketch.
Your changes have been saved
Episode 25 of 52

Voice Assistant And Smart Speakers: How Podcasters Can Utilize This Technology Boom

Share
station description A weekly look at the business and tech of podcasting
The Q'd Up Podcast on Podcasting
Duration: 35:41
Voice assistants and smart devices were an emerging market that has since exploded onto the scene during the coronavirus pandemic. With more people embracing the technology in their everyday lives, it’s an area podcasters should look to if they want to get in early.On this episode of the Q’d Up Podc
Snippets are a new way to share audio!
You can clip a small part of any file to share, add to playlist, and transcribe automatically. Just click the to create your snippet!
Snippets: Clips of Voice Assistant And Smart Speakers: How Podcasters Can Utilize This Technology Boom that people like
There are currently no snippets from Voice Assistant And Smart Speakers: How Podcasters Can Utilize This Technology Boom.
Snippets are an easy way to highlight your favorite soundbite from any piece of audio and share with friends, or make a trailer for The Q'd Up Podcast on Podcasting
Playlists that Voice Assistant And Smart Speakers: How Podcasters Can Utilize This Technology Boom appears on.
There are currently no playlists containing this audio.
Add this audio track to one of your playlists
Add to Playlist
Up Next
Full Description
Back to Top
Voice assistants and smart devices were an emerging market that has since exploded onto the scene during the coronavirus pandemic. With more people embracing the technology in their everyday lives, it’s an area podcasters should look to if they want to get in early.On this episode of the Q’d Up Podcast on Podcasting, John and Jay (PodVader) are joined by Jason Fields, the chief strategy officer at Voicify, to talk about how voice assistants can create unique podcasting experiences. Whether it’s a custom voice assistant app to expand upon topics brought up in your podcast or a way for new listeners to find you, savvy podcasters can use this technology to their benefit.Show highlights:IntroductionWhat is voicify? (1:05)Jason explains what Voicify is and how it’s being used to create better experiences using a voice assistant.How smart speakers promote more audio listening (3:20)Jason details how the explosion of smart speakers has helped to promote more audio listening -- podcasts and audiobooks.COVID-19’s impact on smart speakers (4:30)Jay shares some of the stats from The Infinite Dial study that shows smart-speaker use boomed in 2020. With the coronavirus pandemic keeping people home, Jason believes they were exposed to the full breadth of what voice assistants could do for them. Going from the novelty of setting a timer or playing music to more specific forms of voice entertainment, the additional home time allowed and encouraged people to experiment, especially when working from home. Brand loyalty (8:51)As Jay notes, the use of a specific smart assistant didn’t necessarily mean the adoption of that company’s music services. Jason expects there won’t be much brand loyalty from consumers, with most choosing featuresIntegrating voice assistants with podcasts (11:08)With voice assistants making it easier for people to find and consume audio content, podcasts are a natural partner. Jason explains how podcasters can use voice assistants to present listeners with a deeper dive into their content and provide more interactive advertising opportunities.Discovering podcasts with voice (21:48)Jason gives some examples of how using voice assistants could help people find your podcast easier and how it can be integrated as business solutions. The demographics of voice assistant users(25:28)As Jay points out, The Infinite Dial study determined smart speaker usage skews heavily towards younger generations. However, both Jay and Jason discuss how that statistic might not be entirely accurate.Voice search (28:33)With voice assistants becoming a bigger part of the market, brands are trying to figure out how to be at the top of the charts, leading many to wonder about voice search. However, Jason believes the trend will lean more toward creating custom solutions that fill a specific need.Links:Q’d UpPod Vader - TwitterPod Vader - EmailPod Vader - Linked InJohn - EmailJohn - Linked InEdison Research - The Infinite Dial 2021Tom Edison - The State of Podcast Listening for 2021Voicify - WebsiteVoicify - LinkedInJason Fields - Emai
Up Next
Add to playlist
New playlist

Embed

COPY
Embed Options
Create Playlist
Select the Station you want to upload this audio to
Station
0 / 140
0 / 2000
Playlist Icon Image:
(.jpg, .png, min size 500x500px)
Privacy
Subscribers
Your
voice
matters.
Discover & Listen to the world’s largest free collection of audio
Password reset

Enter your email address that you used to register. We'll send you an email with your username and a link to reset your password.



If you still need help, contact Vurbl Support
Password reset sent

You have been sent instructions on resetting you password to the email associated with your account. Please check your email and signing in again.


Back to Sign In
If you still need help, contact Vurbl Support
Your
voice
matters.
Discover & Listen to the world’s largest free collection of audio
Reset password

Please enter your new password below.



If you still need help, contact Vurbl Support
Your voice matters.
Discover & Listen to the world’s largest free collection of audio
Verify Email

Enter your email address that you used to register. We'll send you an email with a link to verify your email.



Cancel
Delete Profile
Are you sure? We will miss you :'(
Delete
Delete Audio
Are you sure?
Delete
Delete Playlist
Are you sure you want to delete this playlist?
Delete
Notifications
You must be signed in to view
your notifications. Please sign in
Edit Snippet
0 / 140
0 / 140

Tag a Station

Type station name to add additional tags
*Station owners will be notified when you tag them
Open this link in the Vurbl Mobile App for the full Vurbl experience.
Open in Vurbl mobile app
Continue to Vurbl website