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Why Do We Desire The Taste of Success? | Will Leach

From Audio: [Special Episode] The Mindstate Marketing Hour #26 with Will Leach - The ROI Online Podcast Ep. 110

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The ROI Online Podcast
Duration: 02:58
Will Leach talks about the desire to feel successful, accomplished, and closure by beating others
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Will Leach talks about the desire to feel successful, accomplished, and closure by beating others.
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So tell me, why is it that we all desire the sweet taste of success? Yeah, you know, there's been studies on this for the better part of 70 years. David McClelland, back in the fifties, first started kind of really focusing on on accomplishment, and it really equates a bit, too. Are links to something called Gold Theory that we talk about here a lot, but there's this thing that we all have these goals, and one of the primary reasons that we go after our goals is to feel successful, because when you, when you accomplish anything in life, accomplished the smallest of goals, like getting my kids out the door so that they can make the school on time or if it's just eating healthy, anything like that, that little elevation of I did it. It gives you some sort of steam. It gives you a sense of pride and positive emotions, like pride get us to maintain behaviors again and again. But what's interesting, though, is you know, you think that that's common for everybody, and it is we all taste or we desire that that that honey, that taste of success, that little bit of pride that I accomplished thing. But Steve, there are some that are hyper sensitiveness, and that's that's It's like your classic sales guy who doesn't care what they sell. It's about the game. It's about the accomplishment of getting the sale. Those are the people that we want to talk about today. So how do you identify these people? I I realized that I just enjoy Dove, creating the relationship, creating the sale, getting the thing done. And I don't even focus on the money. Yeah, I don't I don't focus on anything. I just get this sense of accomplishment from making it over the goal line. That's so funny. You said that because that ladders in perfectly to the definition of achievement, you know so psychologically, achievement is defined as the desire to feel successful, accomplished and what you just said, Steve closure by beating others. So it's funny that you said that because for people that are hyper driven for success, some people think that they're gonna be cutthroat, and that's not who you are. I know you're not cutthroat, and it's not about domination and power, necessarily. It's that moment of realizing that the deed is done that there is closure, and that's a big part of the achievement motivation. It's just that there's an endpoint and that endpoint that crossing the line is actually for many people. Why they do it. It's not the reward, it's not the money. It's the moment when you check something off that list that says Done, and that gives you the sense of satisfaction. And so it doesn't have to be like when I say hyper success. It does have to be that guy who will do anything to get the sale. No, no, it's that person that, like you, just feels that really that pride in knowing that they got that thing done. There's closure to it and they beat what other? Whatever obstacles in their way, they beat that obstacle.
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