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Why Is The World We Knew Different? | John Philpin

From Audio: Entrepreneur John Philpin on Why People Should Come First: The ROI Online Podcast Ep. 96

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The ROI Online Podcast
Duration: 02:15
John Philpin talks about his book, and tackles the question on why the world is different about from what you think it is.
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John Philpin talks about his book, and tackles the question on why the world is different about from what you think it is.
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So you have a book coming out, and I'm gonna let you say the title because I'm gonna mess it up. But I've got an alternate title that for it. But go ahead. Okay, let's go for it. We could do that. It's called for business leaders slapped in the face by a world they thought they knew. Yeah, so mine would be like, What do you do after you get that big bitch slap from the world like I turned around and wham, where did that come from? But what's going on? Why do we need to Why? Why is the world we thought we knew different than and then we think so. The book. I mean, there's there's I've had many books in my head for many years, and this is the first of a series of books will be coming out, and it's been accelerated forward just with the odd time we're living in. It's nothing to do with the covid issue, but it's definitely to do with how business has. Businesses have reacted to what's going on around them, So covid is a side thing, as far as I'm concerned. But the fact is that businesses say, Expect the unexpected. Did the unexpected happen? And were we so unprepared? It's extraordinary. So the book doesn't offer a solution for you because everybody is different. I can't give you a template saying, if you do these things, But the book really is about making sure the next time this sort of change slaps you in the face that you can be ready for it. You can define the world on your terms and not have to react to what's going on around you. That's what the books about, and it really is. I see it more as a workbook, a journal, if you will, to help you start asking yourself questions, because what the butcher the baker and the candlestick maker need to do with their business is going to be a little bit different to what a business dealing with services industry or the call center or the banking industry. But they've all got the same problem that they've just been slapped in the face by a world they thought they knew. It's about change. Change is always occurring. It's going to get faster. So let's do something about it on our terms, on people's terms, yeah,
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