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Why Simplifying Everything Works For You | Will Leach

From Audio: [Special Episode] The Mindstate Marketing Hour #22 with Will Leach - The ROI Online Podcast Ep. 98

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station description Steve Brown believes you, the entrepreneur, are the invisible hero of today’s econo... read more
The ROI Online Podcast
Duration: 02:52
Will Leach talks about how you can lose opportunities when having too much friction in your business.
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Will Leach talks about how you can lose opportunities when having too much friction in your business.
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mhm. Yeah, bring them in, set them down. It's kind of humbling. And don't be defensive and don't defend it, but you need to ask open ended non leading questions while you're watching them. Experience whatever it is that you created order to talk out loud while you're doing this. And why are you going down this path? It's shocking to think how all this hard work you put into something and you throw it out there and you're not realizing you just added a bunch of friction places that are unnecessary. I love that word shocking. And let me give you a dollar figure that is shocking If you think to yourself. This probably isn't a big deal to me. Here's what I'll tell you. So in that book Friction by Roger Dooley, he quotes that in 2016 $4.6 trillion was left an abandoned e commerce cart. I didn't say million. I didn't say billion, I said Trillion. So you don't so imagine that right? So if somebody is on your website, you got to be a part of that. Like we're all probably a part of that world of $4.6 trillion where somebody is gone. They've looked at everything. They put something in the car. So they had all the motivation they needed, right? Steve, like they actually made the selection to choose you. But somewhere right after that, you created freshen. And sometimes it's your fault. Sometimes it's not your fault. But imagine that in that case you lost on that 4.6 trillion dollars and, you know, one of my biggest you know, kind of. Oh, I don't know Heroes is a guy by the name of Daniel Kahneman and Daniel Kahneman, Nobel Prize winner in economics. Though he's a psychologist, he's the guy who's, you know, kind of the father of behavioral economics and all the topics that we talked about today. He wrote this book thinking fast and slow, and he has a quote in thinking fast and slow, which I think of. Daniel Kahneman is the guy who understands subconscious motivations and how to get people to act. You know, some some really heavy stuff. I mean, you know, Nobel Prize winner and what he says here, and it's so like something my mom would say. But he says, in a very profound way But he says a general law of least effort applies to physical and cognitive effort. People will gravitate to the least demanding course of action and then, like laziness, is built into our nature. That's my mom would say Laziness is built into our into our nature, meaning that at the end of the day you can motivate people as much as you want. And sometimes that motivation gets people. Even though you have friction, they will still buy from me because you are an incredible market. You have an incredible product. But laziness is built into our nature by by by by by habit, by circumstances we're all lazy, so make sure that you have something that's so easy. And he would say That's probably the fastest thing you can do to get people to change their behaviors. Make that new behavior as easy as possible.
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