let's talk more about fish and fishing. You mentioned the Sylvia. I have very few heroes in the world, but you know, as far as humans always say that the whales and dolphins in my gurus. But I would put Sylvia in that category. For sure. As a hero, she says that fish are friends and we shouldn't eat them. We mentioned Louie Psihoyos who made the cove racing extinction, the game changers, who says that's just not good for our health, let alone the health of the planet. Some top ocean organizations are proponents of quote unquote sustainable fishing, saying, hey, there's well over a billion people on the planet, relying on fish is a major part of their diet. Uh, conspiracy similar to the cove revealed the damaging effects of the current state of the industrial seafood industry. What's your take on this whole thing. First of all, there is no sustainable fishing, I don't know any. And it, it makes a lot of sense, you know, and if you're saying all these poor people in these poor countries, um, the rely on fish and I wonder why we're sending industrial fishing fleets to their countries to take all the fish, which then often turns them into pirates because they have no livelihood and then we fight them again and and portray them as they, yes, they the devils. So I think there is something there which is totally wrong about that, you know, but if you want people to have their fish because they have nothing else to hunt and don't send your big big fishing fleet there, let them fish, let them go out there with this fear or their little nets, this is not why we have the problem, the needs that the local officials have for themselves is not driving the global fishing crisis. The global fishing cried crisis driven by high tech Amada's of boats and yes, a lot of people portray the chinese, the japanese, but hey, there are lots of Europeans. One of the biggest fishing fleet is run by a retail group Metro in Germany and they also own general here in the US, you know, um you get super well organized, you know, and fishing has a very old tradition, a very old tradition in human culture, you know, And I opened the conference in Busan in south Korea And for the government back then about oceans. And they gave me 45 minutes which is honestly activist. Opening a conference that is all about oceans and economy, that shows how they're thinking really they want to wake up people, you know, and when I spoke spoke after my talk, which pretty much said, stop fishing, I mean this is not the future, you're gonna go all bankrupt. Um, I thought they're going to kill me. Honestly, I thought they're gonna throw me out of the room, you know, there was like defense ministers and all the fishing industry in the room and before media showed a trailer of like the oceans being this endless, endless resource, we have to go out and grab it. And they showed all these new high tech technologies how you can spot fish and kill it fast. And, and after my talk, I was like room was dead. But then I smile at everybody and I said, hey, but we all know it right. And then they applauded and I was sitting down and three guys from the government and one of the biggest fishing fleets came to me and said, you know, our boats are coming back half empty, we know, but what can we do? How can you change? You know, and that's the issue again, an old business model. You know, they've invested into these fleets, Somebody's paying the banks, you know, somebody is feeding these fishermen that are sitting on these boats. Um, then you have to retail group, also their same situation, you don't want to have all these people like starving for hunger because they're going out of business either. But the truth is, you're hitting the ball at some point, there will be no fish anymore. And then nobody has served, you know, And then everybody is like sitting there with their like high tech stupid boats, you know, So the truth is with fishing that we simply can't afford eating fish. He shouldn't do it. And yes, you can make another point as the health point that louise putting into the foreground and his work a lot. Um, it's an of course it's an accumulation of things in the fish that don't belong there. Mercury's but also plastic, you know, and chemicals that leach out of plastic and all the other things that are there, pesticides, fertilizers, nuclear waste. I mean the oceans have been a dumping ground for the last decades and decades, you know, and we are throwing everything in there, which we don't want to have anywhere else or we can't don't want to forge to discard in a good way. And this is affecting the food that we've been catching and putting back on our table. This is not making any sense. And the issue is that we to a certain time were not so many people on this planet, so we could do these things because there was an abundance, you know, there was this men's size of things, but now we have billions and billions of people. So suddenly we're reaching saturation levels. We are very, I don't know if you do already, but I'm sure very soon there's more humans on the planet than other species, you know, and that's an issue. So I think that at this point in time we we should just not not if fish and if, you know these things, I don't know how you could still do it, you know, I didn't make a decision to not eat fish. It just happened um happened nine years ago, you know, I just, I went to a japanese social restaurant with friends and right after we started palais, they wanted to eat sushi and I had it on my plate and I couldn't eat anymore. It was not possible, you know, and from there on I never touched it again. Um and I think if people know enough, if you will see enough and they believe what they see and they don't think it's like made up to kind of disturb them if they relate to animals also, you know, if your diver and you see how beautiful these animals are down there, you know, it's one thing to feel that a fillet sitting on your plate is beautiful. But if you go down there and you meet the fish and the fish recognizes you and comes back and you grew up with these fish, you know, which is the privilege of people are living with the sea. Then there's the other side and you develop a relationship and how can you kill your neighbors, your friends, you know, family. And I've seen it firsthand in my lives, We have brought 86,000 kids into the border in collaboration with the government kids that never were in the water before they were swimming because they thought it's dangerous. And the moment they go down and snorkel and they connect, they change their mind, you know, they're going home and tell their parents they're like, oh my God, I just saw a manta ray, you know, and they dance or something, you know, and then the parents get curious and I think that's what has to happen now. We have to kind of rebuild that broken link between us, humans and nature. And if you don't love these animals and that's, again, Jack Cousteau quoting here, um people only protect what they love, you know, and if there is a benefit for them somewhere on an emotional level, and I really believe that the secret he is in the kids, um they can not only build themselves a different relationship to animals, but they can also educate the parents.