Mike Olson explains qualitative and quantitative data, and talks about their differences, and how to use these to your advantage.
Mike Olson provides three basic things you can learn from your consumers.
We all know data is important for our business. How can you make decisions if you don’t know what your customer does on your site or how they feel about interacting with your brand? But gathering the data and knowing how to use it effectively—without forcing it to do something for you—is slightly ha