Catherine and Steve discuss about human experience, and why treating your customers like your friends is a great idea.
Catherine talks about mastering your own thoughts and knowing what you can and can’t control.
Why do most people seem to think of sales as something to be avoided? Because they’re wired to remember negative experiences over positive ones. They've most likely seen or experienced firsthand what it’s like to be bullied into making a purchase, and so genuinely remember that over any positive int