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How To Create Buzz About Your Business – Interview with Publicize Founder Conrad Egusa What does it take to create buzz about your business?
Conrad Egusa is the Founder & CEO of Publicize, which is a startup aiming to change the way companies approach PR.
Conrad has been featured in publications including The Financial Times, Bloomberg, and TechCrunch.
He is a guest writer for VentureBeat, and he is currently a Mentor at The Founder Institute among others.
Conrad is the Co-Founder of ESPACIO, which is an incubator located in Medellin. Conrad is also the Co-Owner of Colombia Reports, which is the largest English news publication in South America.
Earlier Conrad had founded an angel-investor backed startup in Silicon Valley. Conrad has consulted for Y Combinator startups, global brands (Intercontinental Hotels Group), and leading internet businesses.
Listen to the following interview to find out how to create buzz about your business.
https://www.successharbor.com/wp-content/uploads/2014/11/Conrad_Egusa_28_Oct_2014_final.mp3




Say hi to Conrad at publicize.co.
The post How To Create Buzz About Your Business &#8211; Interview with Publicize Founder Conrad Egusa appeared first on Small Business Advice Help For Startups and Entrepreneurs.
Conrad Egusa – You Need a New PR Strategy For most of us, we don't need to know about how to get media coverage...until we need to get media coverage. You could come up with the most brilliant business idea, or write the next best seller - but if no one talks about it, it's just another particle out there in an atmosphere full of noise. But how do you get coverage? How do you convince a powerful media outlet to cover your story? It turns out, there are very specific tricks that you can use to give yourself the best shot of becoming the next new headline. Listen up this week and learn how to become a media darling (or at the very least how not to waste money on PR firms).
This week our guest is Conrad Egusa. Conrad is an entrepreneur and the Founder of Publicize, which is a PR firm focused on startups. The company's mission is to change the way startups approach PR. He has been featured on publications including The Financial Times, Bloomberg, and TechCrunch.Conrad is a guest writer for VentureBeat, and he is currently a Mentor at The Founder Institute, ANDI (Asociación Nacional de Empresarios de Colombia), and the Spanish accelerator Zarpamos.
He is also the Co-Founder of ESPACIO, which is a coworking space/entrepreneurial center in Medellin (coverage on TechCrunch is here: http://techcrunch.com/2012/10/11/espacio-medellin/). Conrad is the Co-Owner & Chairman of Colombia Reports (www.colombiareports.co), which is the largest English news publication in South America. Colombia Reports was founded in March 2008 and is frequently cited by the New York Times, BBC, CNN and Fox News. Conrad has consulted for Y Combinator startups, global brands (Intercontinental Hotels Group), and leading internet businesses.
"You have to make your story and your company as interesting as possible through using social proof."
- Conrad Egusa
Quotes from Conrad:
What we learn in this episode:
Do press releases actually get you earned media?
Why is the PR world still operating on an old model?
How do you create a good PR strategy for your business?
What is the best way to reach out to a media person to get earned media?
Resources:
http://www.publicize.co/
http://techcrunch.com/contributor/conrad-egusa/
LinkedIn - Conrad Egusa
--
This episode is brought to you by:
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Conrad Egusa lights the Entrepreneurial world ON FIRE in South America! Conrad is a former VentureBeat writer and is the Founder of Publicize. He is the Co-Owner of Colombia Reports, the largest English news publication in South America and is a Mentor at The Founder Institute in South America.
Interview: Conrad Egusa of Publicize on How To Get Featured in VentureBeat, TechCrunch, and More Conrad Egusa, former Venture Beat writer and founder of Publicize, shares his incredibly effective process for getting press in big publications. None of it requires hiring a pr firm, having existing relationships with journalists, or any other myths you Learn more about your ad choices. Visit megaphone.fm/adchoices
056: How to Get Press - Part 1 by Conrad Egusa with I Will Teach You to be Rich Conrade Egusa, a guest author on IWT, shares exactly how to get press. This is Part 1 of 2. Episode 56: How to Get Press - Part 1 by Conrad Egusa with I Will Teach You to be Rich (Social Media Marketing). Instead of saying “no” to spending on everything, Ramit wants to use money to say YES. He knew there was a better way to live a rich life—if we could use psychology to focus on what actually works. Not just for personal finance, but all aspects of life: money, careers, relationships, business, fitness and more. Since then, he's been testing and sharing his findings with the world via I Will Teach You To Be Rich. He's also written a New York Times bestselling book, been profiled in a 6-page Fortune article and pictured next to Warren Buffett Forbes Magazine, and have been featured by a long list of media, including the Wall Street Journal, ABC News, NPR, Fox Business, PBS, CNBC and more. He also has tons of documented success stories—more than 20,000. The original post is located here:  and !
057: How to Get Press - Part 2 by Conrad Egusa with I Will Teach You to be Rich Conrade Egusa, a guest author on IWT, shares exactly how to get press. This is Part 2 of 2. Episode 57: How to Get Press - Part 2 by Conrad Egusa with I Will Teach You to be Rich (How to Write Press Releases & Get Guest Ready). Instead of saying “no” to spending on everything, Ramit wants to use money to say YES. He knew there was a better way to live a rich life—if we could use psychology to focus on what actually works. Not just for personal finance, but all aspects of life: money, careers, relationships, business, fitness and more. Since then, he's been testing and sharing his findings with the world via I Will Teach You To Be Rich. He's also written a New York Times bestselling book, been profiled in a 6-page Fortune article and pictured next to Warren Buffett Forbes Magazine, and have been featured by a long list of media, including the Wall Street Journal, ABC News, NPR, Fox Business, PBS, CNBC and more. He also has tons of documented success stories—more than 20,000. The original post is located here:  and !
099 How To Get PR For Your Startup In 5 Simple Steps - With Conrad Egusa Conrad Egusa is the founder and CEO of Publicize, a startup that's aiming to change the way companies approach PR. As opposed to PR companies that charge $10,000 a month, Publicize provides a month-to-month solution starting from $399 a month.Links, Resources &amp; People MentionedPublicizeTechCrunchPRWebYahoo FinanceVentureBeatThe Next WebTime MagazineForbesIncConrad Egusa - @ConradEgusa | conrad [at] publicize [dot] comOmer Khan - @omerkhanEnjoyed this episode?Subscribe to the podcastLeave a rating and reviewFollow Omer on TwitterNeed help with your SaaS?Join SaaS Club Plus: our membership and community for new and early-stage SaaS founders. Join and get training &amp; support.Join SaaS Club Launch: a 12-week group coaching program to help you get your SaaS from zero to your first $10K revenue.Apply for SaaS Club Accelerate: If you'd like to work directly with Omer 1:1, then request a free strategy session.
Conrad Egusa – You Need a New PR Strategy For most of us, we don't need to know about how to get media coverage...until we need to get media coverage. You could come up with the most brilliant business idea, or write the next best seller - but if no one talks about it, it's just another particle out there in an atmosphere full of noise. But how do you get coverage? How do you convince a powerful media outlet to cover your story? It turns out, there are very specific tricks that you can use to give yourself the best shot of becoming the next new headline. Listen up this week and learn how to become a media darling (or at the very least how not to waste money on PR firms).
This week our guest is Conrad Egusa. Conrad is an entrepreneur and the Founder of Publicize, which is a PR firm focused on startups. The company's mission is to change the way startups approach PR. He has been featured on publications including The Financial Times, Bloomberg, and TechCrunch.Conrad is a guest writer for VentureBeat, and he is currently a Mentor at The Founder Institute, ANDI (Asociación Nacional de Empresarios de Colombia), and the Spanish accelerator Zarpamos.
He is also the Co-Founder of ESPACIO, which is a coworking space/entrepreneurial center in Medellin (coverage on TechCrunch is here: http://techcrunch.com/2012/10/11/espacio-medellin/). Conrad is the Co-Owner & Chairman of Colombia Reports (www.colombiareports.co), which is the largest English news publication in South America. Colombia Reports was founded in March 2008 and is frequently cited by the New York Times, BBC, CNN and Fox News. Conrad has consulted for Y Combinator startups, global brands (Intercontinental Hotels Group), and leading internet businesses.
"You have to make your story and your company as interesting as possible through using social proof."
- Conrad Egusa
Quotes from Conrad:
What we learn in this episode:
Do press releases actually get you earned media?
Why is the PR world still operating on an old model?
How do you create a good PR strategy for your business?
What is the best way to reach out to a media person to get earned media?
Resources:
http://www.publicize.co/
http://techcrunch.com/contributor/conrad-egusa/
LinkedIn - Conrad Egusa
--
This episode is brought to you by:
Igloo: Go to igloosoftware.com/smartpeople to use Igloo for free with up to 10 of your favorite coworkers or customers!
Lynda.com: Do something good for yourself in 2015 and sign up for a FREE 10-day trial to Lynda.com by visiting Lynda.com/smartpeople.
Aspiration: At Aspiration, their investment strategies are built for the middle class. Signing up takes as little as $500 and five minutes of your time. You can sign up and find out more information at aspiration.com/smartpeople.
057: How to Get Press - Part 2 by Conrad Egusa with I Will Teach You to be Rich Conrade Egusa, a guest author on IWT, shares exactly how to get press. This is Part 2 of 2. Episode 57: How to Get Press - Part 2 by Conrad Egusa with I Will Teach You to be Rich (How to Write Press Releases & Get Guest Ready). Instead of saying “no” to spending on everything, Ramit wants to use money to say YES. He knew there was a better way to live a rich life—if we could use psychology to focus on what actually works. Not just for personal finance, but all aspects of life: money, careers, relationships, business, fitness and more. Since then, he's been testing and sharing his findings with the world via I Will Teach You To Be Rich. He's also written a New York Times bestselling book, been profiled in a 6-page Fortune article and pictured next to Warren Buffett Forbes Magazine, and have been featured by a long list of media, including the Wall Street Journal, ABC News, NPR, Fox Business, PBS, CNBC and more. He also has tons of documented success stories—more than 20,000. The original post is located here:  and !
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