Season 3, Episode 3- Sarah-Marie Doherty (BSM '17), Founder of Shop Dressr
On this week's edition of the SPMA Council Podcast, William and special guest co-host Jake Matthews interview SPMA alumnus Sarah-Marie Doherty, founder of Shop Dressr, a rapidly growing business dedicated to producing high-quality Canadian university apparel.
To start off the show, Sarah chats with us about her driven mindset that revolves around saying yes to every opportunity, both as an undergrad and after university. She also talks about the niches in the sport industry that she wanted to focus on as a career once she got out of the program.
We then get into the year 2019, which was the founding year for Shop Dressr. However, before the founding of the business, Sarah tells us her journey to find her passion and her purpose, which, interestingly enough, was found by looking at a credit card statement. When Shop Dressr was eventually launched, Sarah tells us about how it started with a goal of selling 25 shirts at Queen's University. Demand grew to 75 shirts sold that day, and the rest is history, with multiple universities signing on with the business over the past year and a half.
Finally, Sarah talks about the unique indirect marketing strategies that she uses- primarily on social- to attract consumers (take some notes if you wish, it's a fantastic way to sell and positively push a brand), the hurdles that Shop Dressr has had to navigate, and where she sees Shop Dressr going in the future.
Thank you to Sarah-Marie for joining the show! Feel free to check out Shop Dressr at shopdressr.com or on social using @shopdressr!
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