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Best Oli Gardner Interviews on Podcasts or Audio about Oli

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Vurbl People Audio Intro Listen to this compilation of insightful interviews, quotes, commentary, news, and more surrounding some of the most well-known public figures. You can also use Vurbl's snippet tool to clip and share your favorite moments with friends, family, and audio creators.
052: 35,000 Landing Pages Later, The 7 Most Important Principles Of Conversion Centered Design - Oli Gardner Oli Gardner has seen more landing pages than anyone on the planet. As a result he has identified and mastered the 7 most important principles of conversion centered design to help you convert more visitors into paying customers. He is the co-founder of Unbounce, an industry-leading landing page platform that allows marketers to build, publish and a/b test landing pages without IT. With 17 years working in the field of interactive web design and development his career has taken him from small startup companies to the heights of Creative Director at the online entertainment powerhouse Bodog. His roles ranged from Interaction Designer, to establishing and leading Bodog’s first usability team, to inspiring a team of user centered practitioners as the creative lead responsible for re-defining the vision of a billion dollar organization. Oli is an opinionated writer and international speaker on Conversion Centered Design, and is widely respected, and feared, for gently telling it like it is when it comes to conversion optimization on landing pages. Key Takeaways from the Show 3 questions to help you identify usability problems on your pages 7 principles of conversion centered design The WWWH quick-start exercise to writing landing pages quickly How to maximize your confirmation pages for secondary conversions Links / Resources Oli Gardner on Twitter Page Fights Oli's Unbounce Landing Page Conversion Course Subscribe & Review To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking here: Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes. Cheers, Austin & Chad!   Follow on Twitter: Follow @chadvanags Follow @a_brawn
Landing Page Best Practices: An Interview with Oli Gardner from Unbounce In today's episode of the Internet Marketing Podcast, Andy is joined by Oli Gardner, keynote speaker and co-founder of Unbounce. In today's show, you'll learn:Why it's important to have dedicated landing pages for your unique products and servicesHow to deliver on the promise of your paid ads when it comes to landing pagesHow Chrome's automated ad-blocking is affecting pop-upsOli's recommended criteria for judging whether your pop-ups are good or badOli's biggest takeaways from his recent 20/30 blogging challengeYou can connect with Oli on Twitter here or if you're interested in having Oli speak at your event, visit his booking page on Unbounce....and seeing as you're here, you can give Unbounce's NEW Landing Page Analyzer tool a whirl here: https://unbounce.com/landing-page-analyzer/ See acast.com/privacy for privacy and opt-out information.
How to be an exceptional virtual presenter - with Oli Gardner from Be the Keynote How many times over the past 17 months have you turned up to yet another Zoom meeting, only to hear a cacophony of nonsense and a presenter struggling to share their slides?So you say to yourself... “If that were me, I’d be so much better.”The week after, it’s your turn - so you start your presentation fully on-form - and completely muted.Virtual presentation skills are now more important than ever - and that’s exactly what I’m going to be discussing with my guest on Digital Marketing Radio episode 260.He’s the Co-Founder of Unbounce - the landing page platform utilised by over 15,000 brands. And nowadays you can find him at Be the Keynote - helping you to become a better and more confident presenter, whether it’s on a big stage, a tiny stage or a virtual stage. Welcome to DMR - Oli Gardner.
How to maximize your lead generation with the right landing page - Oli Gardner In this podcast episode Oli Gardner, co-founder Unbounce, shares his most valuable insights on how you can maximize your lead generation with the right landing page. Oli Gardner has probably seen more landing pages than anyone on the planet and he’s obsessed with identifying and reversing bad marketing practices.


If you want to know more or get in touch with Oil, you find more information in the links below:
https://www.linkedin.com/in/oligardner/?originalSubdomain=ca
https://oli.unbounce.com/
Create a Landing Page That Works with Oli Gardner Oli Gardner from Unbounce:

Unbounce's Co-Founder Oli Gardner has seen more landing pages than anyone on the planet. He speaks internationally on conversion-centered design, having authored the marketing theory behind its seven principles. At Unbounce, Oli lives in front of a 20-foot whiteboard, mashing up usability, interaction design, and landing page optimization to create better conversion experiences. His disdain for marketers that send marketing campaign traffic to a homepage is legendary, and he was recently named “The 2015 Marketer to Watch,” in the under 43 category, by his mother.

In this episode we discuss:

Where Oli’s interest in business and optimization came from
Born in a bar - What were the early days of Unbounce like?
What would Oli do differently if he started Unbounce again?
What is Unbounce?
The benefits of using Unbounce
The different uses of a landing page
For Unbounce, why a landing page is more powerful than a resume
How to create a landing page that gets results
Why you should ask for a business email address in your forms
How to do A/B testing better. Hint: do it longer
How do you optimize a low traffic site?
How marketing agencies use Unbounce as the core of their business offering
Oli's worst speaking experience: Teaching an eight hour workshop to a Polish speaking audience
What can be above the fold and what can be below the fold on your landing page
Oli Gardner (Unbounce) On this episode of Marketing Jam, Darian Kovacs interviews Oli Gardner, Co-Founder of Unbounce.
Oli sits down with us for a third time to talk about how he started his career over 20 years ago, his role in starting Unbounce, the fears of working from home and the actual outcome for Unbounce.
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Follow Oli Gardner: 
Website - http://oli.unbounce.com 
Twitter - http://twitter.com/oligardner
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193 Oli Gardner of Unbounce on Landing Pages and Conversion Optimization Our guest this week is Unbounce co-founder, Oli Gardner. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. A prolific international speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. In our conversation, we talk with Oli about landing pages, and conversion rate optimization for pages. There's a lot of psychology behind what landing pages are, and why they are superior to inner pages for pushing a specific offer. We look at all the things you should know about landing pages, and what makes people click. Guaranteed, you'll learn something new from this interview. Unbounce https://unbounce.com/   The Unbounce Conversion Benchmark Report – Average Conversion Rates by Industry and Expert Recommendations https://unbounce.com/conversion-rate-optimization/unbounce-conversion-benchmark-report/   ==================   Table of Contents for Episode 193   0:00 Podcast intros. 1:13 How Oli got into digital marketing. 2:09 What is the difference between a landing page and an ordinary page on your site? What specific purpose does a landing page serve? 3:21 What is attention ratio? How does it relate to where people click and what action s they take? 4:59 What are some common mistakes that people make with clarity of message? 8:51 What role does design play in optimizing a page for conversion? 11:20 We need data for A/B testing. What is a good sample size for A/B data? How long should those tests run? Defining your ideal customer. 17:47 The power of social proof. Who should you be using in testimonials to influence your target customers? 22:01 How much automation should you use in marketing? How machine learning is going to change everything in the next few years. 25:56 How can designers, marketers, and copywriters work together? What is the ideal workflow for page design, and page optimization? 28:57 Advice for writing headlines. 30:47 Thoughts on videos. Don't do things just because other people are doing it. How to use video in a powerful way. 33:45 Have an open mind when optimizing pages. Trusting the data. Using what you have to improve. 35:20 Some other influencers to follow and watch presentations by. The upcoming Call to Action Conference. 42:30 What would Oli tell his younger self to make his journey easier? What does a modern marketer need to succeed? 44:10 The strengths and weaknesses that Oli sees in the WordPRess ecosystem. 46:00 What are some tips that Oli has for speakers and presenters looking to up their game? 47:47 Podcast outros.   ==================   Links mentioned during the show:   TinEye Sample Size Calculator Hotjar Readable.io Retirement of AlchemyAPI on BlueMix Watson Developer Cloud (BlueMix) Watsonfinds (WordPress plugin) Qualaroo Wistia Call To Action Conference, June 2017 Mathew Sweezey (Salesforce) Wil Reynolds Tyler Farnsworth How To Deliver a TED Talk (Jeremy Donovan)   ===================   Subscribe to WP-Tonic on iTunes https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2   ===================
Landing Page Best Practices: An Interview with Oli Gardner from Unbounce In today's episode of the Internet Marketing Podcast, Andy is joined by Oli Gardner, keynote speaker and co-founder of Unbounce. In today's show, you'll learn:Why it's important to have dedicated landing pages for your unique products and servicesHow to deliver on the promise of your paid ads when it comes to landing pagesHow Chrome's automated ad-blocking is affecting pop-upsOli's recommended criteria for judging whether your pop-ups are good or badOli's biggest takeaways from his recent 20/30 blogging challengeYou can connect with Oli on Twitter here or if you're interested in having Oli speak at your event, visit his booking page on Unbounce....and seeing as you're here, you can give Unbounce's NEW Landing Page Analyzer tool a whirl here: https://unbounce.com/landing-page-analyzer/ &#10; See acast.com/privacy for privacy and opt-out information.
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