Create a Landing Page That Works with Oli Gardner
Oli Gardner from Unbounce:
Unbounce's Co-Founder Oli Gardner has seen more landing pages than anyone on the planet. He speaks internationally on conversion-centered design, having authored the marketing theory behind its seven principles. At Unbounce, Oli lives in front of a 20-foot whiteboard, mashing up usability, interaction design, and landing page optimization to create better conversion experiences. His disdain for marketers that send marketing campaign traffic to a homepage is legendary, and he was recently named “The 2015 Marketer to Watch,” in the under 43 category, by his mother.
In this episode we discuss:
Where Oli’s interest in business and optimization came from
Born in a bar - What were the early days of Unbounce like?
What would Oli do differently if he started Unbounce again?
What is Unbounce?
The benefits of using Unbounce
The different uses of a landing page
For Unbounce, why a landing page is more powerful than a resume
How to create a landing page that gets results
Why you should ask for a business email address in your forms
How to do A/B testing better. Hint: do it longer
How do you optimize a low traffic site?
How marketing agencies use Unbounce as the core of their business offering
Oli's worst speaking experience: Teaching an eight hour workshop to a Polish speaking audience
What can be above the fold and what can be below the fold on your landing page