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Conversations from the frontlines of marketing. 4 million downloads and over 2,000 episodes. Hosted by Benji Block and Sweet Fish Media. Continue Reading >>
Conversations from the frontlines of marketing. 4 million downloads and over 2,000 episodes. Hosted by Benji Block and Sweet Fish Media. << Show Less
Featured Audio
Customers First, Strategy Second, with Kaylee Edmondson In this episode Benji talks to Kaylee Edmondson , Director of Demand Gen at BrightWheel . Formerly at Chili Piper .  
Discussed in this episode: 
Working to understand your customers
Pivoting away from a mql/sql approach
How to crawl, walk, run into a more ungated content structure
Newest Audio
Customers First, Strategy Second, with Kaylee Edmondson In this episode Benji talks to Kaylee Edmondson , Director of Demand Gen at BrightWheel . Formerly at Chili Piper .  
Discussed in this episode: 
Working to understand your customers
Pivoting away from a mql/sql approach
How to crawl, walk, run into a more ungated content structure
Prospect Experience as Competitive Advantage with Doug Bell In this episode Benji talks to Doug Bell , CMO at LeanData.  
Discussed in this episode: 
Why MQL/SQL shouldn't be the Holy Grail
Improving prospect experience
Content that converts
What a Record Label Can Teach B2B Marketers About Building a Brand, with Alex Heddle In this replay episode, we talk to Alex Heddle, Vice President of Publishing at Big Machine Music.
Marketing Job Post Red Flags with Mary Keough In this episode Benji talks to Mary Keough , the Senior Marketing Strategist at Gorilla 76 .  
Discussed in this episode: 
How to hone your job posts
4 red flags to watch out for when looking for a marketing job
The power of clarity around roles on your team   


My biggest red flag is when they have a very general term like "plan, execute, and analyze, a digital marketing strategy." Am I in charge of the website? Blogs? SEO? Paid social? The digital sphere is gigantic. Huge red flag.
Increase Your TAM and Warm a New Market, with Will Lyon In this episode Benji talks to Will Lyon, Sr. Manager of Strategic Marketing and Industry Solutions at 6 Sense. 
Discussed in this episode: 
Increasing your TAM effectively with Data
Using data to discern resonance and inform strategy
How to warm a new market
A Holistic Approach to Demand Generation, with Ken Marshall In this episode Benji talks to Ken Marshall , Chief Growth Officer at RevenueZen . 
Discussed in this episode: 
Systems to turn your website into a powerful tool that generates new sales inquiries
A holistic approach to demand generation
Honing the why behind your marketing efforts
Maximize Opportunities Pre, During, and Post Event, with Jonathan Kazarian In this episode, Benji talks to Jonathan Kazarian , the Founder and CEO of Accelevents. 
Discussed in this episode: 
how to best collect and leverage event data
how to leverage events as a core of your B2B marketing strategy
Utilizing the data to create forums for targeted groups
Building a Networking Group that Actually Adds Value, with Rob Volk In this replay episode, we talk to Rob Volk, Founder at Foxbox Digital.
How to Structure a Modern Marketing Team, with Gaetano DiNardi In this episode, Benji talks to Gaetano DiNardi, the VP of Growth at Aura.
Discussed in this episode:
The 5 distinct Marketing units for optimal business performance
Demand capture vs. demand creator
How to better measure your marketing efforts
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