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Behind Your Back Podcast with Bradley Hartmann

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Born into the LBM industry, Bradley Hartmann graduated to building over 1000 homes for a national homebuilder before moving into an Area Purchasing role. He now trades those stories and insights with industry leaders in the Behind Your Back Podcast, dedicated to helping construction and LBM professionals sell, market, and work smarter and have more fun building America. Continue Reading >>
Born into the LBM industry, Bradley Hartmann graduated to building over 1000 homes for a national homebuilder before moving into an Area Purchasing role. He now trades those stories and insights with industry leaders in the Behind Your Back Podcast, dedicated to helping construction and LBM professionals sell, market, and work smarter and have more fun building America. << Show Less
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271 :: Laura Nelson, VP of Marketing at Signpost: Attracting More Contractors to Your Corner In episode 271, Bradley is joined by Vice President at Signpost, Laura Nelson.  Laura shares great insights into how to build effective marketing campaigns that deliver value as well as setting your marketing budget.  We discuss company reviews and why it's important to automate the feedback process. This episode is brought to you by Capital One Trade Credit *** If you enjoyed this podcast, we'd sincerely appreciate it if you left a review on Apple Podcasts. The feedback helps improve the show and helps with our visibility as well. The more people listen to the podcast, the more we can invest into it to make it even better.   Since we're asking for things . . . we'd also love it if you recommended this show to your friends and colleagues. Your network looks to people like you to learn where to invest their time and attention. We'd love the opportunity to add value to more people in our community.   Sign up for the Behind Your Back Newsletter that arrives twice each month and delivers insights and ideas to help you sell more, faster, at higher margins:   For more info: behindyourbackpodcast.com Follow us on Instagram: instagram.com/behindyourbackceo Subscribe to our YouTube Channel: The Behind Your Back Sales Co. Capital One Trade Credit: capitalone.com/trade-credit
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271 :: Laura Nelson, VP of Marketing at Signpost: Attracting More Contractors to Your Corner In episode 271, Bradley is joined by Vice President at Signpost, Laura Nelson.  Laura shares great insights into how to build effective marketing campaigns that deliver value as well as setting your marketing budget.  We discuss company reviews and why it's important to automate the feedback process. This episode is brought to you by Capital One Trade Credit *** If you enjoyed this podcast, we'd sincerely appreciate it if you left a review on Apple Podcasts. The feedback helps improve the show and helps with our visibility as well. The more people listen to the podcast, the more we can invest into it to make it even better.   Since we're asking for things . . . we'd also love it if you recommended this show to your friends and colleagues. Your network looks to people like you to learn where to invest their time and attention. We'd love the opportunity to add value to more people in our community.   Sign up for the Behind Your Back Newsletter that arrives twice each month and delivers insights and ideas to help you sell more, faster, at higher margins:   For more info: behindyourbackpodcast.com Follow us on Instagram: instagram.com/behindyourbackceo Subscribe to our YouTube Channel: The Behind Your Back Sales Co. Capital One Trade Credit: capitalone.com/trade-credit
270 :: Chris Hall: Dallas Cowboys College Scouting Director In episode 270, Bradley and Erik are joined by Dallas Cowboys College Scouting Director, Chris Hall.  They discuss how difficult it is to find talent that, not only is elite, but will also be a fit within your organization.  They examine the role analytics plays in rating players as well as how they use their database to rank them.  Chris also shares his opinion on how much input high paid players should have in organizational decisions. This episode is brought to you by Capital One Trade Credit We want to also thank Barrel #99 in Flower Mound, TX for allowing us to record on-location at their restaurant. *** If you enjoyed this podcast, we'd sincerely appreciate it if you left a review on Apple Podcasts. The feedback helps improve the show and helps with our visibility as well. The more people listen to the podcast, the more we can invest into it to make it even better.   Since we're asking for things . . . we'd also love it if you recommended this show to your friends and colleagues. Your network looks to people like you to learn where to invest their time and attention. We'd love the opportunity to add value to more people in our community.   Sign up for the Behind Your Back Newsletter that arrives twice each month and delivers insights and ideas to help you sell more, faster, at higher margins:   For more info: behindyourbackpodcast.com Follow us on Instagram: instagram.com/behindyourbackceo Subscribe to our YouTube Channel: The Behind Your Back Sales Co. Capital One Trade Credit: capitalone.com/trade-credit
269 :: Kendall Pouland on How to Build Better Ways In episode 269, Bradley is joined by President and Founder of Build Better Ways, Kendall Pouland.  They discuss how to effectively manage change in an organization and whether one generation is more acceptable to change than another.  Kendall also recalls her difficult decision leaving her successful career to form her own company, Build Better Ways. This episode is brought to you by Capital One Trade Credit *** If you enjoyed this podcast, we'd sincerely appreciate it if you left a review on Apple Podcasts. The feedback helps improve the show and helps with our visibility as well. The more people listen to the podcast, the more we can invest into it to make it even better.   Since we're asking for things . . . we'd also love it if you recommended this show to your friends and colleagues. Your network looks to people like you to learn where to invest their time and attention. We'd love the opportunity to add value to more people in our community.   Sign up for the Behind Your Back Newsletter that arrives twice each month and delivers insights and ideas to help you sell more, faster, at higher margins:   For more info: behindyourbackpodcast.com Follow us on Instagram: instagram.com/behindyourbackceo Subscribe to our YouTube Channel: The Behind Your Back Sales Co. Capital One Trade Credit: capitalone.com/trade-credit
268 :: Tim Rethlake of Hearth & Home Technologies: Elite Sales Strategies Review In episode 268, Bradley is joined by Director of Sales Effectiveness at Hearth & Home Technologies, Tim Rethlake.  They examine a recently released book by Sales Guru and Author, Anthony Iannarino, titled Elite Sales Strategies: A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative.  Tim and Bradley discuss many of the sales ideas from the book including the concept of being one-up as well as the structure of a meeting.  This episode is brought to you by Capital One Trade Credit *** If you enjoyed this podcast, we'd sincerely appreciate it if you left a review on Apple Podcasts. The feedback helps improve the show and helps with our visibility as well. The more people listen to the podcast, the more we can invest into it to make it even better.   Since we're asking for things . . . we'd also love it if you recommended this show to your friends and colleagues. Your network looks to people like you to learn where to invest their time and attention. We'd love the opportunity to add value to more people in our community.   Sign up for the Behind Your Back Newsletter that arrives twice each month and delivers insights and ideas to help you sell more, faster, at higher margins:   For more info: behindyourbackpodcast.com Follow us on Instagram: instagram.com/behindyourbackceo Subscribe to our YouTube Channel: The Behind Your Back Sales Co. Capital One Trade Credit: capitalone.com/trade-credit
267 :: Ashley Valenzuela-Ruesgen on Talent Management at Hensel Phelps In episode 267, Bradley is joined by Director of Human Resources at Hensel Phelps, Ashley Valenzuela-Ruesgen.  Ashley discusses how full cycle talent management can help you think better about attracting and retaining top talent in your business.  She also explains why companies need to view their workforce as individuals before employees to understand who they are and what they want to become. This episode is brought to you by Capital One Trade Credit *** If you enjoyed this podcast, we'd sincerely appreciate it if you left a review on Apple Podcasts. The feedback helps improve the show and helps with our visibility as well. The more people listen to the podcast, the more we can invest into it to make it even better.   Since we're asking for things . . . we'd also love it if you recommended this show to your friends and colleagues. Your network looks to people like you to learn where to invest their time and attention. We'd love the opportunity to add value to more people in our community.   Sign up for the Behind Your Back Newsletter that arrives twice each month and delivers insights and ideas to help you sell more, faster, at higher margins:   For more info: behindyourbackpodcast.com Follow us on Instagram: instagram.com/behindyourbackceo Subscribe to our YouTube Channel: The Behind Your Back Sales Co. Capital One Trade Credit: capitalone.com/trade-credit
266 :: Boiler Room: A Cinematic Sales Analysis with TJ Shaheen of Builders' General In episode 266, Executive Vice President at Builders' General, TJ Shaheen, joins Bradley to break down another Sales in Cinema film, Boiler Room.  Boiler Room isn't the greatest film of all-time, however, there are several great sales lessons to be learned from the movie.  They examine 4 scenes involving a star-studded cast that includes Ben Affleck, Vin Diesel, and Giovanni Ribisi. This episode is brought to you by Capital One Trade Credit *** If you enjoyed this podcast, we'd sincerely appreciate it if you left a review on Apple Podcasts. The feedback helps improve the show and helps with our visibility as well. The more people listen to the podcast, the more we can invest into it to make it even better.   Since we're asking for things . . . we'd also love it if you recommended this show to your friends and colleagues. Your network looks to people like you to learn where to invest their time and attention. We'd love the opportunity to add value to more people in our community.   Sign up for the Behind Your Back Newsletter that arrives twice each month and delivers insights and ideas to help you sell more, faster, at higher margins:   For more info: behindyourbackpodcast.com Follow us on Instagram: instagram.com/behindyourbackceo Subscribe to our YouTube Channel: The Behind Your Back Sales Co. Capital One Trade Credit: capitalone.com/trade-credit
265 :: Dave Cubbage on Scaling Unique Abilities & Investing in Ideal Clients In episode 265, Bradley dives into a discussion about unique abilities with Wealth Management Entrepreneur, Dave Cubbage.  Dave explains why all progress starts with the truth and what that phrase means.  He also shares creative ways to answer the Who Not How? question that many entrepreneurs struggle with.  Bradley and Dave examine the benefits of finding your ideal clients and spending more time driving value to them. This episode is brought to you by Capital One Trade Credit *** If you enjoyed this podcast, we'd sincerely appreciate it if you left a review on Apple Podcasts. The feedback helps improve the show and helps with our visibility as well. The more people listen to the podcast, the more we can invest into it to make it even better.   Since we're asking for things . . . we'd also love it if you recommended this show to your friends and colleagues. Your network looks to people like you to learn where to invest their time and attention. We'd love the opportunity to add value to more people in our community.   Sign up for the Behind Your Back Newsletter that arrives twice each month and delivers insights and ideas to help you sell more, faster, at higher margins:   For more info: behindyourbackpodcast.com Follow us on Instagram: instagram.com/behindyourbackceo Subscribe to our YouTube Channel: The Behind Your Back Sales Co. Capital One Trade Credit: capitalone.com/trade-credit
264 :: Ed Kubiak and Conor Sedam on the Future of Construction Communication In episode 264, Bradley speaks with Director of Builder Partnerships, Ed Kubiak and Builder Lead, Conor Sedam at Higharc.  They discuss how Higharc's Change Management System is allowing builders to cut the time it takes to build homes by being more efficient.  Bradley, Ed, and Conor also share stories from their time working together. This episode is brought to you by Capital One Trade Credit *** If you enjoyed this podcast, we'd sincerely appreciate it if you left a review on Apple Podcasts. The feedback helps improve the show and helps with our visibility as well. The more people listen to the podcast, the more we can invest into it to make it even better.   Since we're asking for things . . . we'd also love it if you recommended this show to your friends and colleagues. Your network looks to people like you to learn where to invest their time and attention. We'd love the opportunity to add value to more people in our community.   Sign up for the Behind Your Back Newsletter that arrives twice each month and delivers insights and ideas to help you sell more, faster, at higher margins:   For more info: behindyourbackpodcast.com Follow us on Instagram: instagram.com/behindyourbackceo Subscribe to our YouTube Channel: The Behind Your Back Sales Co. Capital One Trade Credit: capitalone.com/trade-credit
263 :: All-Star Panel: Ashton Woods - McCoy's - Zuern - New South - Scherer Bros In episode 263, Bradley shares some moments from the 2022 Sales Fundamentals Workshop, including advice from a panel of All-Star leaders in the LBM industry. Download Information about OSR Academy at behindyourbacksales.com/tools This episode is brought to you by Capital One Trade Credit *** If you enjoyed this podcast, we'd sincerely appreciate it if you left a review on Apple Podcasts. The feedback helps improve the show and helps with our visibility as well. The more people listen to the podcast, the more we can invest into it to make it even better.   Since we're asking for things . . . we'd also love it if you recommended this show to your friends and colleagues. Your network looks to people like you to learn where to invest their time and attention. We'd love the opportunity to add value to more people in our community.   Sign up for the Behind Your Back Newsletter that arrives twice each month and delivers insights and ideas to help you sell more, faster, at higher margins:   For more info: behindyourbackpodcast.com Follow us on Instagram: instagram.com/behindyourbackceo Subscribe to our YouTube Channel: The Behind Your Back Sales Co. Capital One Trade Credit: capitalone.com/trade-credit
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