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If you have a business that you’re wanting to grow, join the Business Geeks for a round table discussion on today’s relevant and trending business topics. Samantha Riley, Joe Pardo, and Jennifer Crawford deliver bite-sized pieces of advice that you can easily action to grow your business and give it the best chance of success. Continue Reading >>
If you have a business that you’re wanting to grow, join the Business Geeks for a round table discussion on today’s relevant and trending business topics. Samantha Riley, Joe Pardo, and Jennifer Crawford deliver bite-sized pieces of advice that you can easily action to grow your business and give it the best chance of success. << Show Less
Featured Audio
55: Side Hustle vs. A Full Time Job: Which is Better? In today&#8217;s day and age, it seems like everyone is looking for ways to make a little extra money. Whether it&#8217;s picking up a few extra shifts at work or starting a side hustle, we&#8217;re all looking for ways to pad our wallets. 
But is a side hustle really worth it? Is it actually possible to make more money with a side hustle than you would at a full-time job? 
In this episode, we talk about having a side hustle and a full-time job. We discuss the pros and cons of each and how to decide which one is right for you.
A full-time job offers stability and benefits like health insurance, while a side hustle can be more flexible and allow you to take on projects that interest you. If you&#8217;re trying to decide between a side hustle and a full-time job, consider your goals, schedule, and lifestyle to help you make the best decision.
The bottom line is that there are advantages and disadvantages to both a side hustle and a full-time job, so you need to weigh the options and decide what&#8217;s best for you. Do you want more stability and benefits or more flexibility and control over your projects? It&#8217;s up to you!
What To Listen For:

Samantha Riley&#8217;s reaction to the video &#8220;The Lies You Have Been Told About Side Hustle and Multiple Streams of Income&#8221; (4:50)
Rules that Sam disagree on (6:01)
Getting income from side hustle (15:02)
Doing side hustle before having a full-time business (18:53)
Side hustle versus a full-time job (23:06)
Joe&#8217;s experience on customer service (30:36)
Understanding how to create a business (37:47)
Lululemon Documentary (42:38)
The concept that failing is a part of a business (50:00)
One of the big hard lessons for Joe (50:45)
How to get clothing or merch business out to the world (56:40)
Does renaming a business help? (1:03:43)
How to reconstruct a business (1:04:29)
How does Joe get in touch with Angel Investors (1:06:33)
Creating a website (1:10:46)
How to start a business without money (1:16:06)

What’s Grinding Our Gears
Samantha: “There is a point where you start your side hustle where it grows to a point where it still is not enough to be your full time job.” (23:00)
Sources Mentioned

The Lies You Have Been Told About Side Hustle and Multiple Streams of Income 
Lululemon
Your Podcast Concierge



Check-In With The Geeks
Catch us live each week on Monday 4:00pm EST / Tuesday 8:00am AEST at the Business Geeks Podcast page on Facebook.
Submit your question to the geeks at questions@businessgeekspodcast.com to have your question answered live on the show. Be sure to include your business name for a free shoutout.
Find Samantha at SamanthaRiley.global
Facebook, Instagram, LinkedIn
Find Jennifer at Sparent.co
Find Joe at SuperJoePardo.com
Newest Audio
55: Side Hustle vs. A Full Time Job: Which is Better? In today&#8217;s day and age, it seems like everyone is looking for ways to make a little extra money. Whether it&#8217;s picking up a few extra shifts at work or starting a side hustle, we&#8217;re all looking for ways to pad our wallets. 
But is a side hustle really worth it? Is it actually possible to make more money with a side hustle than you would at a full-time job? 
In this episode, we talk about having a side hustle and a full-time job. We discuss the pros and cons of each and how to decide which one is right for you.
A full-time job offers stability and benefits like health insurance, while a side hustle can be more flexible and allow you to take on projects that interest you. If you&#8217;re trying to decide between a side hustle and a full-time job, consider your goals, schedule, and lifestyle to help you make the best decision.
The bottom line is that there are advantages and disadvantages to both a side hustle and a full-time job, so you need to weigh the options and decide what&#8217;s best for you. Do you want more stability and benefits or more flexibility and control over your projects? It&#8217;s up to you!
What To Listen For:

Samantha Riley&#8217;s reaction to the video &#8220;The Lies You Have Been Told About Side Hustle and Multiple Streams of Income&#8221; (4:50)
Rules that Sam disagree on (6:01)
Getting income from side hustle (15:02)
Doing side hustle before having a full-time business (18:53)
Side hustle versus a full-time job (23:06)
Joe&#8217;s experience on customer service (30:36)
Understanding how to create a business (37:47)
Lululemon Documentary (42:38)
The concept that failing is a part of a business (50:00)
One of the big hard lessons for Joe (50:45)
How to get clothing or merch business out to the world (56:40)
Does renaming a business help? (1:03:43)
How to reconstruct a business (1:04:29)
How does Joe get in touch with Angel Investors (1:06:33)
Creating a website (1:10:46)
How to start a business without money (1:16:06)

What’s Grinding Our Gears
Samantha: “There is a point where you start your side hustle where it grows to a point where it still is not enough to be your full time job.” (23:00)
Sources Mentioned

The Lies You Have Been Told About Side Hustle and Multiple Streams of Income 
Lululemon
Your Podcast Concierge



Check-In With The Geeks
Catch us live each week on Monday 4:00pm EST / Tuesday 8:00am AEST at the Business Geeks Podcast page on Facebook.
Submit your question to the geeks at questions@businessgeekspodcast.com to have your question answered live on the show. Be sure to include your business name for a free shoutout.
Find Samantha at SamanthaRiley.global
Facebook, Instagram, LinkedIn
Find Jennifer at Sparent.co
Find Joe at SuperJoePardo.com
54: Our Shopping Behaviors With the Business Geeks When it comes to shopping, everyone has their own unique behaviors and preferences. Some people love nothing more than spending hours browsing through stores, while others prefer to get in and out as quickly as possible. There are also those who carefully consider every purchase and those who impulse buy on a regular basis.
Whatever your shopping habits may be, there is one thing we can all agree on – shopping can be a fun and rewarding experience! Whether you&#8217;re looking for the perfect gift for someone special or treating yourself to something new, there&#8217;s nothing like finding that perfect item. And when you finally make your purchase, the feeling of satisfaction is unbeatable.
In this episode, we talk about the various shopping behaviors of each of us. We all know the feeling of standing in front of a full shopping cart, looking at the total price, and wondering how we got there. Or, on the flip side, of leaving the store with only a few smaller items and thinking about all the money we saved. 
Our shopping behaviors are strongly influenced by both our personal preferences and outside forces. By understanding what drives shoppers to make decisions, businesses can better cater to their needs and wants.
What To Listen For:

Thoughts about what is happening between Ukraine and Russia (1:05)
The shopping behavior of Australians (7:44)
Samantha Riley&#8217;s shopping behavior (8:17)
Jennifer Crawford&#8217;s shopping behavior (8:51)
Is the &#8220;price increase&#8221; an opportunity (11:29)
All about Chipotle (18:04)
Jen and Sam&#8217;s thoughts on a business billboard with their business competitor&#8217;s name (26:37)
How do people find trusting vendors (31:57)
Joe Pardo&#8217;s experience about marketing (39:58)
How did Joe Pardo&#8217;s experience with marketing affect him as a Kanye fan (45:25)

Sources Mentioned

Shoe Dog by Phil Knight
Your Podcast Concierge


Check-In With The Geeks
Catch us live each week on Monday 4:00pm EST / Tuesday 8:00am AEST at the Business Geeks Podcast page on Facebook.
Submit your question to the geeks at questions@businessgeekspodcast.com to have your question answered live on the show. Be sure to include your business name for a free shoutout.
Find Samantha at SamanthaRiley.global
Facebook, Instagram, LinkedIn
Find Jennifer at Sparent.co
Find Joe at SuperJoePardo.com
53: Choosing the Right Coach for Your Business It can be tough to run a business on your own. You have to wear so many hats and juggle so many tasks. That&#8217;s where a coach can come in and help you out. A coach can help you get focused and organized, set goals and track progress, stay motivated, and overcome challenges. 
They can also provide valuable feedback and guidance, which can help you reach your business goals. So, if you&#8217;re ready to take your business to the next level, consider hiring a business coach.
In this episode, we talk about the importance of having a business coach and when it is time to get one. We believe that there’s nothing wrong in asking for help, especially when you’re stuck on something and a business coach can save the day.
Whether you are just starting out your business or you have been in business for a while, it is important to have a coach. A coach can help you to reach your goals and achieve success. But, with so many different coaches available, how do you know which one is right for you? 
When looking for a coach, be clear about what you hope to gain from experience. This will help narrow down your search and make sure you&#8217;re working with someone who has the skills and knowledge necessary to help you reach your goals. 
What To Listen For:

Who is a business coach? (04:20)
What credentials to look for in a coach (08:48)
When is the right time to get a coach? (14:58)
How to break the ego and ask for help (18:48)
How to find the right coach (27:20)
How to handle sudden decrease in sales (37:20)
Solar Storms and Elon Musk’s Starlink (47:30)
Their favorite shark tank pitch (01:09:58)

What’s Grinding Our Gears

Samantha: “A lot of people don’t reach out to a coach because of their ego.” (18:18)
Sources Mentioned

Entrepreneur 
CNBC
Your Podcast Concierge


Check-In With The Geeks
Catch us live each week on Monday 4:00pm EST / Tuesday 8:00am AEST at the Business Geeks Podcast page on Facebook.
Submit your question to the geeks at questions@businessgeekspodcast.com to have your question answered live on the show. Be sure to include your business name for a free shoutout.
Find Samantha at SamanthaRiley.global
Facebook, Instagram, LinkedIn
Find Jennifer at Sparent.co
Find Joe at SuperJoePardo.com
52: Social Media Talks With the Business Geeks Social media is one of the most popular ways to communicate with friends, family, and followers. It can also be a great way to stay connected with what&#8217;s happening in the world. While social media is often associated with younger generations, it can be used by people of all ages to connect and share information. 
In fact, it has become a norm to see people of all ages using social media. Whether it be a toddler tapping on an iPad or a retiree scrolling through their Facebook feed, social media is something that has become ubiquitous in our society. 
In this episode, we talk about the different social media platforms and how it has become a haven for people of all ages. We specifically give emphasis on why Facebook will not go anywhere soon and why TikTok is the next big thing.
What To Listen For:

Increasing YouTube followers (06:15)
Hitting a million views in YouTube (10:43)
Why every person should take time to rest (11:50)
What is creative rest and how can it help (14:00)
The culture of a person and their relationship to work and entrepreneurship (19:00)
Why older people should not be treated differently in terms of technology (28:00)
Why Facebook is still relevant today (32:00)
What’s exciting about TikTok, according to Jen (35:30)
Why Instagram isn’t as impressive as Facebook and TikTok (37:30)

What’s Grinding Our Gears
Joe: Facebook is for old people. (27:00)
Sources Mentioned

The 7 Types Of Rest That Every Person Needs 
Own The Room
Your Podcast Concierge


Check-In With The Geeks
Catch us live each week on Monday 4:00pm EST / Tuesday 8:00am AEST at the Business Geeks Podcast page on Facebook.
Submit your question to the geeks at questions@businessgeekspodcast.com to have your question answered live on the show. Be sure to include your business name for a free shoutout.
Find Samantha at SamanthaRiley.global
Facebook, Instagram, LinkedIn
Find Jennifer at Sparent.co
Find Joe at SuperJoePardo.com
51: Why You Should Be Careful in Building Your Online Presence We have all heard the saying, &#8220;the truth is out there.&#8221; But as our lives move further and further into the digital age, it seems that &#8220;lies are becoming true&#8221; on the internet. We see this everywhere on social media, where people can share whatever they want without any accountability. 
This has led to businesses being afraid to put their content online for fear of being twisted or taken out of context. But by not having a strong online presence, businesses are missing out on a huge opportunity to connect with customers and create awareness about their brand. 
In this episode, we talk about how the internet has become a haven of lies becoming a truth. We also talk about why you should or should not be a shark in the business world. 
Sharks are known for their aggressiveness, resilience, and ruthlessness. They are always moving forward and constantly on the hunt for new opportunities. This can be extremely beneficial when it comes to achieving business success. 
However, sharks can also be viewed as cold-hearted and ruthless, making it difficult to form relationships and succeed in collaborative ventures. 
What To Listen For:

Helping employees to learn more (07:41)
How lies are becoming a truth on the internet (13:10) 
Verifying information you see online (20:00)
Spending time in the gray area (22:11)
Responding reviews to social media (26:00)
Giving people a reason to start(35:58)
Being a shark in the business (39:28)
Thinking outside the box (44:00)
Working behind the scenes (46:58)
Searching for the best in business (55:10)

What’s Grinding Our Gears
Sam: What we see on social media not only is not true but how quickly we can get sucked up in a vortex of made up —&#8212;  (14:10)
Take My Lunch Money
Joe: See’s Candies (55:15)
Sources Mentioned

Sale’s Won’t Save Your Business


The Apprentice 

Your Podcast Concierge

Check-In With The Geeks
Catch us live each week on Monday 4:00pm EST / Tuesday 8:00am AEST at the Business Geeks Podcast page on Facebook.
Submit your question to the geeks at questions@businessgeekspodcast.com to have your question answered live on the show. Be sure to include your business name for a free shoutout.
Find Samantha at SamanthaRiley.global
Facebook, Instagram, LinkedIn
Find Jennifer at Sparent.co
Find Joe at SuperJoePardo.com
50: Q&A with the Business Geeks One rule of owning a business is to have a clear idea of your avatar or ideal customer. One rule of creating content is knowing that you are talking to your avatar, who is a real person with their own ideas and questions.
In this episode, we answer some questions from our BGP followers. We talk about a wide range of topics, from lessons in producing social media content for your business to a short film review of Being the Ricardos from a business owner’s point of view.
What To Listen For:

Lessons in producing TikTok and Youtube content based on audience response and analytics (00:56)
A special personal message (10:38)
Some advice in using social media to market bath and body products (16:13)
Things to think about when moving to other states for lower taxes (24:11)
How to choose manufacturers for prototypes (33:54)
Taking risks and disasters (38:46)
When you can’t reply to a DM (42:03)
About Jenn and BGP (48:03)
Concerns about a venture capitalist stealing your ideas (51:47)
Watching Being the Ricardos as a business owner and the legacy of I Love Lucy (1:02:14)
Your Podcast Concierge (1:10:21)


Check-In With The Geeks
Catch us live each week on Monday 4:00pm EST / Tuesday 8:00am AEST at the Business Geeks Podcast page on Facebook.
Submit your question to the geeks at questions@businessgeekspodcast.com to have your question answered live on the show. Be sure to include your business name for a free shoutout.
Find Samantha at SamanthaRiley.global
Facebook, Instagram, LinkedIn
Find Jennifer at Sparent.co
Find Joe at SuperJoePardo.com
049: The Impacts of Third-party Delivery Apps on the Restaurant Industry Tricky times bring difficulties for businesses, but they can also bring huge opportunities or new ideas to upscale and thrive. Despite the fact that the food industry is one of the most affected by these difficult times, we see growth and innovation at the end of the tumultuous period.
In this episode, the Business Geeks discuss the emerging third-party delivery apps and their impact on the restaurant industry. The restaurant industry is just fiercely competitive and low margin business and these apps are taking a big chunk of the profits making it detrimental to the business.
They also talked about the staggering effects on the workforce and how business startups can thrive in order to enter the space. Startups are struggling to raise enough investor capital to get off to a good start. Diverting their focus on how to get investors instead of figuring out how to get their business to work.
Change is inevitable, especially in business. Coping on that waves brings challenges on the startup culture and how entrepreneurs handle it.  It&#8217;s really interesting when you see these new business models develop as our culture is changing. It is fascinating!
What To Listen For:

The adverse effects of Pandemic on the workforce (03:37)
A bright spot from supply chains issues (04:56)
How third-party delivery apps affect businesses (07:31)
KPI versus ROI (08:40)
Getting started with inventing (12:35)
The first publicly traded company worth 3 trillion(20:37)
The birth of a new industry – Cloud Kitchen (23:03)
Joe&#8217;s experience with a ghost kitchen’s delivery service (26:59)
Hyperbolic presentations on business startups (32:10)
The line between fraud and confidence (35:48)
Joe’s take on the glorification of startup money (45:27)
Tip bidding (48:33)


Check-In With The Geeks
Catch us live each week on Monday 4:00pm EST / Tuesday 8:00am AEST at the Business Geeks Podcast page on Facebook.
Submit your question to the geeks at questions@businessgeekspodcast.com to have your question answered live on the show. Be sure to include your business name for a free shoutout.
Find Samantha at SamanthaRiley.global
Facebook, Instagram, LinkedIn
Find Jennifer at Sparent.co
Find Joe at SuperJoePardo.com
048: Benefits of Positivity and Innovation in Planning for the Coming Year With all of the challenges of the previous year, how do you intend to restart and make this year better? It is easy to focus on the negative events that occurred, such as lockdowns, illness, and so on, but we must remember that a positive mindset can be a great place to start.
In this episode, The Business Geeks discuss how positivity and innovation can help entrepreneurs plan for the coming year. They discuss how work culture played a significant role in implementing a business change.
Because there is an emerging talent war among the leading companies today, it raises awareness about the state of happiness and knowledge in the employees&#8217; working environment. Everyone deserves to be happy, which necessitates a significant shift in most businesses. More emphasis is being placed on transparency and appreciation.
They also discuss how selecting a lens can help entrepreneurs make better business decisions. That will provide long-term benefits and meeting this year&#8217;s goals. And because businesses are inherently complex, focusing on simplicity will be critical to achieving goals and improving team understanding.
What To Listen For:

Positivity beyond the angst and challenges of the past year (01:45)
How awareness helps in planning ahead (05:15) 
Creating an inclusive culture (07:29)
Investing and Tax rates in the US (17:30)
How big companies keep their employees happy and talent fed (22:07)
The impact of fake representation in business (25:38)
Celebrating the wins from the past year (28:48)
Rebranding – Attracting right people that believe in the same thing (36:25)
Joe’s biggest win for 2021 (42:23)
Theme words as the lens in life(44:46)
Setting goals for 2022 (51:01)
Injecting simplicity on business (55:47)


Check-In With The Geeks
Catch us live each week on Monday 4:00pm EST / Tuesday 8:00am AEST at the Business Geeks Podcast page on Facebook.
Submit your question to the geeks at questions@businessgeekspodcast.com to have your question answered live on the show. Be sure to include your business name for a free shoutout.
Find Samantha at SamanthaRiley.global
Facebook, Instagram, LinkedIn
Find Jennifer at Sparent.co
Find Joe at SuperJoePardo.com
047: Innovative Business Transformations from 2021 2021 may not have been the year that we have all hoped for, but it still brought good changes in our lives. We saw disastrous events happening in big business conglomerates, and we also saw significant wins for small business owners.
In this episode, the Business Geeks share their thoughts and opinions about the innovative transformations in business from 2021. They start the conversation by looking back at the unfortunate events from big companies and how this is reshaping company policies.
Another thing that they discussed is the shift in what people fancy for both quality and entertaining content. With a lot of platforms out there, TikTok rose to be the most popular website for 2021, beating great competitions such as Google and Facebook.
This kind of trend indicates that the viewing preference of people are changing, and social media platforms need to keep up with this demand. If businesses want to stay relevant, they have to think of creative strategies that bring them closer to their target audience.
What To Listen For:

Disastrous events in some retail business (03:15)
The positive outcomes from these disastrous events (06:28)
How TikTok became the most popular website for 2021 (08:45)
The difference between long-form content vs short-form content (12:30)
What makes TikTok stand out from other social media platforms? (15:18)
Various marketing strategies that encourage foot traffic(18:38)
The host&#8217;s advice for people wanting to launch their own business (26:35)
Joe&#8217;s experience with a mattress company&#8217;s customer service (34:45)
Why some business owners give up their equity (46:40)
What the hosts are grateful for in 2021 (51:45)


Check-In With The Geeks
Catch us live each week on Monday 4:00pm EST / Tuesday 8:00am AEST at the Business Geeks Podcast page on Facebook.
Submit your question to the geeks at questions@businessgeekspodcast.com to have your question answered live on the show. Be sure to include your business name for a free shoutout.
Find Samantha at SamanthaRiley.global
Facebook, Instagram, LinkedIn
Find Jennifer at Sparent.co
Find Joe at SuperJoePardo.com
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