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Changing Lanes – The BMW Podcast

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Not every journey starts with a destination. This podcast is for those seeking an exciting ride to discover new horizons. This is “Changing Lanes,” the official podcast from BMW. Each new season provides a unique experience with innovative audio formats, trendsetting topics, and insightful guests. Tune in to discover more of the BMW universe, sustainable lifestyles, the newest luxury visions, and the most eco-friendly cars. Subscribe to the BMW podcast series to dive deeper into the world of BM… Continue Reading >>
Not every journey starts with a destination. This podcast is for those seeking an exciting ride to discover new horizons. This is “Changing Lanes,” the official podcast from BMW. Each new season provides a unique experience with innovative audio formats, trendsetting topics, and insightful guests. Tune in to discover more of the BMW universe, sustainable lifestyles, the newest luxury visions, and the most eco-friendly cars. Subscribe to the BMW podcast series to dive deeper into the world of BMW while experiencing a new audio storytelling style every season. << Show Less
Featured Audio
FORWARDISM #08 | Stefan Ponikva drives visionary ideas for the future of BMW | BMW Podcast A new week means a new trip into the future for us. After seven episodes of THIS IS FORWARDISM and seven guests who have shared their definition of Forwardism with us, today Yomi finally talks to the very person who was instrumental in coining the term “Forwardism” for BMW. Stefan Ponikva is Vice President Brand Communication and Experience at the BMW Group. In this episode, he takes Yomi and us on a journey through the BMW cosmos and tells us what the term “Forwardism” means to BMW and to him personally. He is known for his visionary ideas and we certainly see him as a pioneer of digital marketing – but would he actually call himself that? Let’s find out together.
02:00 THIS IS Stefan Ponikva
05:00 The definition of Forwardism
06:30 The meaning of brand experience
07:45 Creating a love brand
09:45 The power / the importance of digital storytelling
12:30 Culture Marketing
13:50 The pioneering role of BMWs metaverse JOYTOPIA
16:25 The future vision of BMW
20:55 The shift in the virtual worlds
23:30 JOY FOREVER
25:00 Welcome to Utopia
You can find more information about our host Yomi Adegoke here and about our guest Stefan Ponikva here.
Tune in to find out what Forwardism sounds like. Want to know what Forwardism looks like? Click here and experience a new dimension of luxury with the BMW i7.
Newest Audio
FORWARDISM #08 | Stefan Ponikva drives visionary ideas for the future of BMW | BMW Podcast A new week means a new trip into the future for us. After seven episodes of THIS IS FORWARDISM and seven guests who have shared their definition of Forwardism with us, today Yomi finally talks to the very person who was instrumental in coining the term “Forwardism” for BMW. Stefan Ponikva is Vice President Brand Communication and Experience at the BMW Group. In this episode, he takes Yomi and us on a journey through the BMW cosmos and tells us what the term “Forwardism” means to BMW and to him personally. He is known for his visionary ideas and we certainly see him as a pioneer of digital marketing – but would he actually call himself that? Let’s find out together.
02:00 THIS IS Stefan Ponikva
05:00 The definition of Forwardism
06:30 The meaning of brand experience
07:45 Creating a love brand
09:45 The power / the importance of digital storytelling
12:30 Culture Marketing
13:50 The pioneering role of BMWs metaverse JOYTOPIA
16:25 The future vision of BMW
20:55 The shift in the virtual worlds
23:30 JOY FOREVER
25:00 Welcome to Utopia
You can find more information about our host Yomi Adegoke here and about our guest Stefan Ponikva here.
Tune in to find out what Forwardism sounds like. Want to know what Forwardism looks like? Click here and experience a new dimension of luxury with the BMW i7.
FORWARDISM #07 | Douglas McMaster creates a new way of thinking in gastronomy | BMW Podcast A kitchen without a bin – unimaginable? Not for Douglas McMaster. Douglas is a chef at the world’s first zero-waste restaurant, Silo, which opened in London a year ago. He is shaping the future of gastronomy with his innovative and sustainable concept. Douglas is a visionary who thinks several steps ahead to ensure our world is a good place to be in the future. He is a pioneer in the kitchen, the founder of a movement, and the creator of a food system for a sustainable future. And he has a vision. Using the motto “Keep Creative, Cook Carefully, Waste Nothing,” he shares his ideas and vision and shows the followers on his Instagram channel @zerowastecookingschool how they can cook creative dishes without creating waste. Have a listen and let yourself be inspired by a new way of thinking.
01:30 THIS IS Douglas McMaster
04:20 The meaning of Forwardism
05:15 A unique combination of perspective and reaction
06:30 The dark side of perfection
09:25 The influence of Joost Bakker and his future food system
11:05 Silo: The start of a movement
13:30 Waste as an indicator for unsustainability
16:50 The trifactor of zero-waste
19:45 The idea of upcycling
24:30 Jesus Water System
27:15 Welcome to Utopia
You can find more information about our host Yomi Adegoke here and about our guest Douglas McMaster here.
Tune in to find out what Forwardism sounds like. Want to know what Forwardism looks like? Click here and experience a new dimension of luxury with the BMW i7.
FORWARDISM #06 | Vanessa Kingori breaks new ground in modern leadership | BMW Podcast Are you ready for a new, refreshing, and innovative look into the future? Then you’re ready for a new episode of THIS IS FORWARDISM. Today, Yomi Adegoke speaks to Vanessa Kingori MBE, Chief Business Officer of Condé Nast Britain, British Vogue's Publishing Director, and Vogue European Business Advisor. Vanessa Kingori is an entrepreneur, role model, and pioneer, and she knows how modern leadership works. How does a change-maker experience change? What are the visions of a visionary? Which pioneers influence this pioneer? You can find out all that and more in an inspiring interview with Vanessa Kingori.
02:00 GQ, Condé Nast, Vogue: The tasks of a pioneer woman
03:30 THIS IS Vanessa Kingori
05:30 The meaning of Forwardism
09:00 From the sunny Caribbean to the big city of London
12:00 Learning from children
14:30 Embracing change and new opportunities
19:00 Unlocking talent and supporting young people
21:10 Becoming a visible publisher
33:15 Vogue x BMW UK‘s scholarship „Forces for Change“
39:00 Welcome to Utopia
You can find more information about our host Yomi Adegoke here and about our guest Vanessa Kingori here.
Tune in to find out what Forwardism sounds like. Want to know what Forwardism looks like? Click here and experience a new dimension of luxury with the BMW i7.
FORWARDISM #06 | Vanessa Kingori breaks new ground in modern leadership Are you ready for a new, refreshing, and innovative look into the future? Then you’re ready for a new episode of THIS IS FORWARDISM. Today, Yomi Adegoke speaks to Vanessa Kingori MBE, Chief Business Officer of Condé Nast Britain, British Vogue's Publishing Director, and Vogue European Business Advisor. Vanessa Kingori is an entrepreneur, role model, and pioneer, and she knows how modern leadership works. How does a change-maker experience change? What are the visions of a visionary? Which pioneers influence this pioneer? You can find out all that and more in an inspiring interview with Vanessa Kingori.
02:00 GQ, Condé Nast, Vogue: The tasks of a pioneer woman
03:30 THIS IS Vanessa Kingori
05:30 The meaning of Forwardism
09:00 From the sunny Caribbean to the big city of London
12:00 Learning from children
14:30 Embracing change and new opportunities
19:00 Unlocking talent and supporting young people
21:10 Becoming a visible publisher
33:15 Vogue x BMW UK‘s scholarship „Forces for Change“
39:00 Welcome to Utopia
You can find more information about our host Yomi Adegoke here and about our guest Vanessa Kingori here.
Tune in to find out what Forwardism sounds like. Want to know what Forwardism looks like? Click here and experience a new dimension of luxury with the BMW i7.
FORWARDISM #05 | Scarlett Hooft Graafland unleashes the unknown in a globalized world | BMW Podcast We won’t let you start the weekend without a new episode this week either. Today, Scarlett Hooft Graafland is taking us on a journey through highly contrasting places around the world. As an internationally recognized artist and photographer, Scarlett travels the globe to create unique images. She is fascinated by the untouched corners of our world and tries to capture these in analog photographs. But how does she find these peaceful, untouched, and unknown places in an increasingly globalized world? Yomi Adegoke speaks to her about the magic of analog photography, an enthusiasm for spontaneity, and a very special symbiosis with nature.

02:40 The world as a canvas
03:50 The meaning of Forwardism
05:20 We are all connected in this huge world
06:00 The magic of nature photography
08:25 Scarlett Hooft Graafland's Polar Bear
09:55 From sculptor to photographer
12:30 Solo Travel: Gamble and adventure
16:00 The enthusiasm for the unplanned
17:00 Places to travel: Stories of an artist
18:00 Analogue photography
20:00 The future of photography

You can find more information about our host Yomi Adegoke here and about our guest Scarlett Hooft Graafland here.
Tune in to find out what Forwardism sounds like. Want to know what Forwardism looks like? Click here and experience a new dimension of luxury with the BMW i7.
FORWARDISM #04 | Nono Konopka cycles around the world for a very good cause | BMW Podcast Welcome back to the thought-leaders podcast! Yomi Adegoke is again embarking on a journey toward the future this week. She is joined today by Nono Konopka. Nono is an author, entrepreneur, film producer, podcaster and speaker – there’s almost nothing Nono doesn’t love and will do. Well, except for one thing – biking! It is a great twist of fate, then, that this man and his friend traveled from Berlin to Beijing a few years ago – by bicycle. Out of his comfort zone, onto the saddle and straight into the big wide world – and all for a great cause. This journey inspired him to produce “Biking Borders,” one of the most-watched documentaries on Netflix. A crazy journey watched and supported by people from all over the world. He talks to us about his lessons for living a truly fulfilled life, his mission, and new ways of fundraising. One question Nono has asked himself over and over again in recent years is: What do I really want in life? Let’s find out together if he has found the answer.
03:00 The meaning of Forwardism
07:30 Cycling for the good cause
08:30 The mission of Adam Braun and Pencils for Promise
09:55 A journey from Berlin to Beijing
13:20 The special motivation to continue going
15:50 One friendship and one shared vision
17:55 A cycling journey on social media
22:00 The future of fundraising
24:00 It is more about asking the question than giving an answer
25:40 A really good life: Trying, trying, trying
27:00 Stepping out of the comfort zone
You can find more information about our host Yomi Adegoke here and about our guest Nono Konopka here.
Tune in to find out what Forwardism sounds like. Want to know what Forwardism looks like? Click here and experience a new dimension of luxury with the BMW i7.
FORWARDISM #03 | Marie Aigner pushes boundaries with sound-absorbing design | BMW Podcast Friday is here again, and that means a new view, a new vision, a new journey. In today’s episode, our host Yomi Adegoke creates a picture of the future together with architect and designer Marie Aigner. Marie is known for her urban and classic solutions in interior architecture, furniture design and product development. Not only is she a multitalented architect, she is also a true pioneer – producing smart and aesthetic solutions for sound-absorbing design. Wondering what that is all about? Marie Aigner and Yomi Adegoke will tell you. They also talk about the impact of sustainability on work and everyday life, and look at the job of the designer in the metaverse.
02:45 Hidden talents of Marie Aigner
03:40 The enthusiasm and interest for design
06:00 The meaning of Forwardism
07:25 The concept behind acoustic furniture
09:00 A pioneering spirit
10:40 Sound absorbing interior design
15:00 Digital architecture and intelligent design
16:00 The benefits of the metaverse
20:00 Welcome to Utopia
You can find more information about our host Yomi Adegoke here and about our guest Marie Aigner here.
Tune in to find out what Forwardism sounds like. Want to know what Forwardism looks like? Click here and experience a new dimension of luxury with the BMW i7.
FORWARDISM #02 I Noonoouri and Joerg Zuber turn the digital world of influencers upside down I BMW Podcast If you thought the first episode was all there was, then we’ve got good news for you. There’s more! Today, our presenter Yomi doesn’t just have one guest, but two – and only one of them is real. And we can tell you this: You will get a never-before-heard treat today. Noonoouri and her creative director, Joerg Zuber, are our guests. Noonoouri is an influencer with over 400,000 Instagram followers and collaborations with the biggest luxury and fashion brands, but there is more to her than that – she only exists in the virtual world. She was created by Joerg Zuber, a visionary, designer and artist who is always one step ahead. Are you ready for Noonoouri’s podcast debut? Then enjoy the inspiring world of Joerg and Noonoouri.
02:45 Joerg Zuber and Noonoouri about similar and different interests
05:15 The meaning of Forwardism
09:25 A 5-year-old boy's fascination with fashion
15:00 The creation of a virtual influencer
19:00 Collaborations with luxury brands
21:20 The difficulties surrounding live performances
23:30 Matching outfit with Bill Kaulitz
24:15 Differences between virtual and real social media influencers
28:00 The voice of the voiceless
29:30 The metaverse and the rise of digital spaces
31:00 Endless opportunities in the digital world
You can find more information about our host Yomi Adegoke here and about our guests Noonoouri here and Joerg Zuber here.
Tune in to find out what Forwardism sounds like. Want to know what Forwardism looks like? Click here and experience a new dimension of luxury with the BMW i7.
FORWARDISM #01 | Dian-Jen Lin fights climate change with living textiles | BMW Podcast What if your clothes could photosynthesize and release oxygen? Difficult to picture? Then we’ll help your imagination run wild. In the first episode of THIS IS FORWARDISM, our host Yomi Adegoke talks with a creative multitalent: Dian-Jen Lin. Dian-Jen Lin has already showcased her ideas in many creative areas. Nowadays, she is a designer, researcher, scientist, and artist. Together with her colleague Hannes Hulstaert, she founded Post Carbon Lab, a transdisciplinary design research and development company. They bring clothing to life with their Photosynthetic Coatings™ approach. Intrigued yet? Press play and hear what drives Dian-Jen and how she sees the future of textile production.

03:45 DJ and her very own definition of Forwardism
12:20 The idea and the mission behind Post Carbon Lab
19:35 The concept of Regenerative Sustainability Activism
25:15 The innovative design process of Photosynthetic Coating™️
28:15 Collaboration with Stella McCartney as a starting point
30:25 Convincing the remaining critics
33:20 The sustainable future of Post Carbon Lab
36:00 Welcome to utopia: the future of textile production in 2050

You can find more information about our host Yomi Adegoke here and about our guest Dian-Jen Lin and Post Carbon Lab here.
Tune in to find out what Forwardism sounds like. Want to know what Forwardism looks like? Click here and experience a new dimension of luxury with the BMW i7.

#Podcast #Forwardism #Design #Creativity #Future #Impact
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