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Creative Juice

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Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it's like to treat your "dream" like your "fallback".

We also take you inside whats working now at the cutting edge of music marketing. You'll learn exactly how to gain control, clarity, and confidence in your music career. Continue Reading >>
Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it's like to treat your "dream" like your "fallback".

We also take you inside whats working now at the cutting edge of music marketing. You'll learn exactly how to gain control, clarity, and confidence in your music career. << Show Less
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EP231: Your Artist E-Commerce Shopping List A quick Google search gives musicians a dizzying number of options of how to build an online store that turns fans into customers. How do you choose the best platform for you, your music, and your merch?   In this episode of Creative Juice, Jack and Ed run through an e-commerce shopping list for artists. straight from the recommendations we make to clients at the IndieX music marketing agency! Learn why solutions "made for musicians" often fall short, what tools you need in your e-commerce arsenal, and how to build your tech stack with growth in mind!   Whether you're building a store for the first time or a veteran of selling to your fans online, the shopping list in this episode will set you up for success!   DISCOVER: What Stores, Email Marketing, Page Builders, and Plugins To Look For Why We Recommend Shopify Above Other E-commerce Tools How Woocommerce Can Work With Your Website Which Plugins Will Enhance Your Store How To Build An E-Commerce Stack On A Budget   RESOURCES: Check Out "How To Make Merch That Fans Want" Inside IndiePRO Single Music Loox Low Stock Notification Join Us In The Indepreneur Discord Server! Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX!
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EP231: Your Artist E-Commerce Shopping List A quick Google search gives musicians a dizzying number of options of how to build an online store that turns fans into customers. How do you choose the best platform for you, your music, and your merch?   In this episode of Creative Juice, Jack and Ed run through an e-commerce shopping list for artists. straight from the recommendations we make to clients at the IndieX music marketing agency! Learn why solutions "made for musicians" often fall short, what tools you need in your e-commerce arsenal, and how to build your tech stack with growth in mind!   Whether you're building a store for the first time or a veteran of selling to your fans online, the shopping list in this episode will set you up for success!   DISCOVER: What Stores, Email Marketing, Page Builders, and Plugins To Look For Why We Recommend Shopify Above Other E-commerce Tools How Woocommerce Can Work With Your Website Which Plugins Will Enhance Your Store How To Build An E-Commerce Stack On A Budget   RESOURCES: Check Out "How To Make Merch That Fans Want" Inside IndiePRO Single Music Loox Low Stock Notification Join Us In The Indepreneur Discord Server! Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX!
EP230: How To Amplify Your Fans' Customer Experience For musicians selling to their fans online, getting fans to click the buy button in your online store is just the first step in the process of creating lifelong customers! There's a whole world that happens after the sale...   In this episode of Creative Juice, Jack and Ed discuss how to dial in the customer experience for your fans to create lifelong happy customers. Learn how to handle customer support without getting overwhelmed, automation tricks to wow your customers, and how to get your order fulfillment setup and streamlined!   If you're managing your own online store or preparing to sell to your fans for the first time, this episode will save you a lot of second-guessing about how to keep your fans happy!   DISCOVER: How Your Customer Experience Can Create Two Different Kinds of Fans What Support Scripts You'll Definitely Need To Succeed How Automation Can Save You Time and Wow Your Customers Why Your Fans Customer Experience Matters For Your Business Health How The 502s Shored Up Their Fulfillment Processes   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Rubberstamps.com Bonjoro.com Join Us In The Indepreneur Discord Server! Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX!
EP229: Dominating Your First Year As An Artist As an artist or band, your first year is full of challenges. From writing and producing music to promoting and building a fanbase, it can be tough to know where to start - or how to keep going when you get stuck!   In this episode of Creative Juice, Jack is joined by Kyle "Circa" Lemaire from SOMEKIDPUNK to chat about how to dominate your first year as an artist and where to focus your efforts. Learn systems and tips for getting started and staying on track with producing music, building content, and marketing to build a fan base!   Whether you're just starting out or you're breathing new life into your music career, this episode is a must-listen in order to make your first year a success!   DISCOVER: How SOMEKIDPUNK Built A Creative Collective What To Focus On In Your First Year Of Music Marketing Why You Should Avoid Stunts And Focus On Marathons How To Go From Zero Fans to 32k Monthly Listeners Why Releasing Singles and Micro-Content Works RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO SOMEKIDPUNK on Instagram Join Us In The Indepreneur Discord Server! Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX!
EP228: A Crafty Way To Work With Promoters To Crush Your Live Show Marketing Touring is riddled with all sorts of challenges for artists and live show marketing is full of even more...dealing with multiple ticket providers, data dark spots, and outdated marketing tactics becomes more challenging as you grow!   In this episode of Creative Juice, Jack and Ed are joined by Ande Hunter, a Marketing Strategist at IndieX and the guitarist of As December Falls to chat about tour marketing and tech stacks! Learn about the challenges artists and bands face when working with bigger venues, promoters, and agents and how As December Falls overcame their marketing challenges and data traps in their customer journey with clever negotiation and a robust tech stack!   Worried that your ticket sales will flop due to bad marketing that's out of your control? This episode is a must-listen and might even predict the future of how bands and their teams work together to succeed!   DISCOVER: Why Artists Have Challenges With Tour Marketing As They Grow What You Need In An Efficient Tour Marketing Stack How As December Falls Built A Tech Stack Solution WITH Their Promoter Why You Need To Know Your Numbers For Leverage How Sales Page Congruency Plays Into Your Fans' Customer Journey What Your Past Data Can Tell Your Promoters How To Do Early Access For Merch And Presales Even With "Imperfect" Marketing   RESOURCES: Learn How To Sell Tickets To Live Shows Inside IndiePRO EP198: How As December Falls Sold Out Their UK Tour (Case Study) Join Us In The Indepreneur Discord Server! Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX!
EP227: The Pillars of a Successful Single Release We get a LOT of questions about the best strategies and tactics to use when planning and marketing a single release...with a TON of information on the topic, there's a lot for artists to unpack!   In this episode of Creative Juice, Jack and Ed chat about the major pillars of a single release strategy that artists need for a successful launch! Learn how to create a timeline for your releases, how to craft a narrative around your music, what content to have in your arsenal, and how to keep fans of all levels excited and engaged.   Are you preparing to drop recurring singles throughout the rest of this year? Don't plan another release without listening to the gems in this episode!   DISCOVER: What Major Marketing Pillars Will Support Your Music Releases Why Indies Can't Base Their Strategies On Taylor Swift or Beyonce How To Craft Content That Will Get Your Fans Talking About Your Single Why You Need Video On The Day Your Music Drops What You Can Learn from Bon Iver About Fan Access How To Make Presaves Actually Valuable To Your Fans (If You MUST) RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX!
EP226: Breaking into A&R and Music Publishing with Katie Mitzell Fagan and Prescription Songs For many musicians, there's a veil of mystery surrounding publishing, songwriting, and producing and the process of breaking into that side of the music business. Where do you get started if you're looking to make a living as a songwriter or producer?   In this special episode of Creative Juice, Jack is joined by Katie Mitzell Fagan, the Head of A&R at Prescription Songs (Doja Cat, Dua Lipa, Lil Nas X) in Nashville to chat about all things A&R, songwriting, and breaking into the publishing world! Learn how Katie helped grow Prescription Songs roster from 12 to over 150 songwriters, her process as an A&R when working with producers and songwriters, and her biggest advice for aspiring musicians looking to get started in publishing!   Do you want to break into the songwriting world but have no idea where to begin? Katie brings massive insight, inspiration, and actionable advice to this episode that you won't hear anywhere else!   DISCOVER: How Katie Got Her Start In The Music Biz and Helped Build Prescription Songs What A&R Teams Do Day-To-Day in 2022 How Publishing A&R Differs from Record Label A&R What Marketing Tech Stack You'll Need To Build A Tour Opt-In Funnel How Katie and Prescription Songs Filled A Space In The Nashville Music Scene What "Hustle" Really Means To Aspiring Songwriters and Producers Where The Future of Music Publishing is (Hopefully) Heading RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Prescription Songs on Instagram In Nashville? Check out The Other Nashville Society! Join Us In The Indepreneur Discord Server! Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX!
EP225: A Mid-Year Tour Marketing Recap with The 502s What are the best practices for announcing, launching, marketing, and successfully playing a string of live shows right now in 2022 as the state of live music evolves?   In this episode of Creative Juice, Jack and Ed bring us a mid-year report on the state of tour marketing straight from The 502s most recent international tour! Learn how to optimize your marketing for both existing and new show markets, discover how to announce ticket sales for visibility online, and how to let your data determine your tour routing!   Thinking about getting back into playing live shows after a long hiatus over the last two years? This episode is packed with actionable steps that are working NOW that you can use to make sure your next show has a big impact!   DISCOVER: What Data To Analyze When Planning Your Tours How To Launch Effectively To Increase Urgency and Demand How To Interpret Listener and Customer Data To Sell More Tickets What Marketing Tech Stack You'll Need To Build A Tour Opt-In Funnel How The 502s Used A Waitlist Strategy To Capture Fan Attention How To Use IG Stories To Drive Your Live Content Forward Why It's Critical To Go The Extra Mile To Engage With Fans   RESOURCES: Learn How To Sell Tickets To Live Shows Inside IndiePRO EP210: What Being On The Road Can Teach Artists About Marketing Join Us In The Indepreneur Discord Server! Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX!
EP224: Build an Offer for Your Fans in 10 Minutes Monetizing an audience requires much more effort and attention than just building a store on Bandcamp or Squarespace but most artists are missing the simple steps that can help them wow their fans with great merch...   In this episode of Creative Juice, Jack and Ed take a page out of the standard operating procedures from our music marketing agency, IndieX and unpack the step-by-step process to turn a merch product into an irresistible offer in 10 minutes or less!   Thinking about launching an online store, dropping a merch line, or selling to your fans for the first time? Don't sleep on this gamechanger process that will take your merch game from zero to hero, fast!   DISCOVER: How We Create Irresistible Sales Offers For Artists and Bands Every Week How To Create Urgency With Your Offers, Ethically What To Consider When Setting Your Offer Prices Why EVERY Offer Needs Bonuses How To Make Your Fans Comfortable Purchasing With You RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX!
EP223: How To Get Unstuck and Grow Your Audience With so many opportunities for growing an audience online, there's no excuse to NOT have a growing fan base. But many artists find themselves stalled out at the starting line...   In this episode of Creative Juice, Jack and Ed discuss how artists can kickstart their fan acquisition processes with the paid traffic strategies we use for our artists at the IndieX music marketing agency! Uncover the top of funnel ad strategies we use to help artists get discovered and learn the pros and cons of ad placements from Facebook, Instagram, TikTok, YouTube, and beyond!   Feeling stuck trying to grow your fan base? This episode is dedicated to getting you unstuck and growing, consistently every single day!   DISCOVER: Why You Need Consistency In Your Audience Growth What Creatively Assets You'll Need To Advertise Effectively How TikTok Organic and Paid Traffic Work Together Why YouTube Placements Require Intentional Videos How To Become A Pattern Interrupt Ninja   RESOURCES: Learn The Fan Finder Method Inside IndiePRO What Musicians Need To Know About The TikTok Algorithm EP187: Instagram Reels Ads For Music EP220: The 2 Step Process To Build A Fan Base Consistently EP221: Why Organic Growth Matters In Music Marketing Join Us In The Indepreneur Discord Server! Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX!
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