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The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success.

A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul.

We discuss… Continue Reading >>
The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success.

A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul.

We discuss marketing, branding, productivity, mindset, building meaningful relationships with customers and living a fulfilling life. In the self-employed life, it's all personal.

Small business consultant, business coach for entrepreneurs, keynote speaker, TEDx speaker, and author of The Self-Employed Life and LINGO, host Jeffrey Shaw, interviews bestselling authors and experts who will change your way of thinking and provide practical ideas that you can apply directly in your life and business. Two episodes each week- one cont << Show Less
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790: Karen Grill – The Positive Side of Persuasion Ultimately, all business is about persuasion – persuading someone to choose your services, persuading someone to buy from you, etc. In fact, relationship-building in general is a form of persuasion. But persuasion does not have to be manipulative.  Rather, as today’s guest Karen Grill tells us, persuasion strategies allow us, as business owners, to effectively describe what our business offers, so that potential clients can see our products and services as solutions to their problems. As Karen says, “If you really believe in your product or service, you should be wanting to tell everybody what you do and how you can help them.” In this episode, Karen and I discuss the positive side of persuasion in business, and Karen teaches us the 8 Persuasion Levers.   Karen Grill is a Business Coach & Certified Persuasion Strategist.  Having started her first online business over 14 years ago, she knows the struggles of entrepreneurs and has created strategies to help businesses produce stellar results. She helps business owners unleash the power of persuasion to optimize their offers, funnels and emails so they can multiply their income and their impact.     And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode. Everything you need can all be found at jeffreyshaw.com.  Karen Grill, thank you so much for being here!     Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world.     Guest Contact – KarenGrill.com Karen Grill on LinkedIn (in/KarenGrill1) Karen Grill on Facebook (@KarenGrillPage) Karen Grill on Twitter (@Karen_Grill) Karen Grill on Instagram (@KarenGrill) Contact Jeffrey –   JeffreyShaw.com Books by Jeffrey Shaw Business Coaching for Entrepreneurs The Self-Employed Summit Watch my TEDx LincolnSquare video and please share!     Valuable complimentary resources to help you –   The Self-Employed Business Institute — You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! — Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. <
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790: Karen Grill – The Positive Side of Persuasion Ultimately, all business is about persuasion – persuading someone to choose your services, persuading someone to buy from you, etc. In fact, relationship-building in general is a form of persuasion. But persuasion does not have to be manipulative.  Rather, as today’s guest Karen Grill tells us, persuasion strategies allow us, as business owners, to effectively describe what our business offers, so that potential clients can see our products and services as solutions to their problems. As Karen says, “If you really believe in your product or service, you should be wanting to tell everybody what you do and how you can help them.” In this episode, Karen and I discuss the positive side of persuasion in business, and Karen teaches us the 8 Persuasion Levers.   Karen Grill is a Business Coach & Certified Persuasion Strategist.  Having started her first online business over 14 years ago, she knows the struggles of entrepreneurs and has created strategies to help businesses produce stellar results. She helps business owners unleash the power of persuasion to optimize their offers, funnels and emails so they can multiply their income and their impact.     And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode. Everything you need can all be found at jeffreyshaw.com.  Karen Grill, thank you so much for being here!     Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world.     Guest Contact – KarenGrill.com Karen Grill on LinkedIn (in/KarenGrill1) Karen Grill on Facebook (@KarenGrillPage) Karen Grill on Twitter (@Karen_Grill) Karen Grill on Instagram (@KarenGrill) Contact Jeffrey –   JeffreyShaw.com Books by Jeffrey Shaw Business Coaching for Entrepreneurs The Self-Employed Summit Watch my TEDx LincolnSquare video and please share!     Valuable complimentary resources to help you –   The Self-Employed Business Institute — You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! — Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. <
789: Coaching Break – You Need an Action Plan, Not a Business Model We're not traditional businesses and rarely are we making a pitch to a bank to get funding for our businesses, so we tend to not need a traditional business model. But I keep getting asked for help with a business model. What most people really need is an action plan so I break it down into the four plans you need that collectively you could call it a business model. But more importantly, it's an action plan to get results for your business.     Contact Jeffrey –   Website Books Watch my TEDx LincolnSquare video and please share!       Valuable resources to help you –     The Self-Employed Business Institute You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!     Take the Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.     Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!       Host Jeffrey Shaw is a Small Business Coach, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self-Employed Life (May 2021). Supporting self-employed business owners with business and
788: Jason Drees – How to Do the Impossible I have always believed in the integration of mindset, purpose, and doing all the “inner work” as a main aspect of our self-employed business lives. I have always turned to personal development first in order to more effectively develop my business. Today’s episode is all about the importance of mindset…and about how the right mindset can help us to do the (seemingly) impossible. In my conversation with Jason Drees, we talk about strategy differences needed for “big” vs. “small” goals, how to adjust expectations, and the criticality of reframing your mindset.   Jason Drees is a husband, father of four boys, entrepreneur, author of Do the Impossible, speaker, and performance coach based in Austin, Texas. With over 10,000 hours of coaching sessions delivered in his career, Jason has an uncanny ability to rewire the mindsets of those he works with to achieve unprecedented results. Jason’s ever-expanding understanding of the power of mindset continues to push his clients to unlock their full potential and experience extraordinary growth in all areas of their lives.     And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode. Everything you need can all be found at jeffreyshaw.com.  Jason Drees, thank you so much for being here!     Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world.     Guest Contact – JasonDreesCoaching.com Do the Impossible: Unlock Your Full Potential with the Power of Mindset Book Jason Drees on Instagram (@JasonDreesCoaching) Jason Drees on Facebook (@JasonDreesCoaching) Jason Drees on TikTok (@JasonDreesCoaching) Contact Jeffrey –   JeffreyShaw.com Books by Jeffrey Shaw Business Coaching for Entrepreneurs The Self-Employed Summit Watch my TEDx LincolnSquare video and please share!     Valuable complimentary resources to help you –   The Self-Employed Business Institute — You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! — Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. <a class="_3Bkfb _1lsz7" href="https://www.jeffreyshaw.com/lingo-r
787: Coaching Break – Shift Into Your Real Possibility Is it possible to decide that it is so, whatever it is that you imagine for yourself, and have it be true? I think it kind of is. But....it's very important to distinguish this idea of what our guest, Jason Drees describes in the next episode as Frame Shifting and "fake it till you make it." What I'm speaking about in this episode is not "fake it till you make it." Find out the difference and how you can shift into your real possibility.     Contact Jeffrey –   Website Books Watch my TEDx LincolnSquare video and please share!       Valuable resources to help you –     The Self-Employed Business Institute You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!     Take the Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.     Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!       Host Jeffrey Shaw is a Small Business Coach, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self-Employed Life (May 2
786: Rob and Kennedy – Become an Email Marketing Hero Maybe, like me, you have a love-hate relationship with email marketing, and yet as a small business owner, you acknowledge the importance of marketing emails. In this conversation with Rob and Kennedy, founders of EmailMarketingHeroes.com, we discuss how to make more sales and grow your business by sending out more emails…that people actually love receiving! In our discussion, we talk about the power of email marketing to build genuine relationships, the power of consistency, and the power of understanding what your customers really want to hear.    You might know Rob and Kennedy as hosts of the very entertaining podcast, The Email Marketing Show, or as the founders of the survey platform Response Suite. Red-haired Rob is a comedy stage hypnotist, and platinum-haired Kennedy is a psychological mind reader (or mentalist as they call it in the US). Rob and Kennedy have spent almost 18 years each relying on their skills of getting into other people's heads to carve out successful careers in show-business. Now as founders of EmailMarketingHeroes.com, Rob and Kennedy's mission is to save the world from that grubby old-fashioned email marketing we've all grown to loathe and give others the tools to become the Email Marketing Heroes in their small businesses.    And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode. Everything you need can all be found at jeffreyshaw.com.  Rob and Kenndy, thank you so much for being here!     Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world.     Guest Contact – Rob and Kennedy on Twitter (@RobAndKennedy) EmailMarketingHeros.com The Email Marketing Show Podcast ClickTricks – 12 Creative Ways to Get More Clicks with the Next Email You Send Contact Jeffrey –   JeffreyShaw.com Books by Jeffrey Shaw Business Coaching for Entrepreneurs The Self-Employed Summit Watch my TEDx LincolnSquare video and please share!     Valuable complimentary resources to help you –   The Self-Employed Business Institute — You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! — Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the
785: Coaching Break – From Mediocrity to Substance Could it be that after all we've been through over the past couple of years that something positive can come of it? In a big way? In my experience, significant world events have always been followed by a shift in values in society that in hindsight, we realize was a really good thing. It's possible the shift we're seeing now is from mediocrity to substance.     Contact Jeffrey –   Website Books Watch my TEDx LincolnSquare video and please share!       Valuable resources to help you –     The Self-Employed Business Institute You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!     Take the Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.     Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!       Host Jeffrey Shaw is a Small Business Coach, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self-Employed Life (May 2021). Supporting self-employed business owners with business and personal develop
784: Dwayna Williams and Donna Morris – Mompreneur Power Self-employed individuals and small businesses are a critical part of the US economy. One important subset of self-employed businessperson, whose work uniquely impacts both the US economy and US lifestyle, is the “mompreneur.” In this episode, we’re joined by two mompreneurs who have founded their business specifically to support other mompreneurs and lifestyle brands. Join me in this invigorating and inspiring conversation with twins Dwayna Williams and Donna Morris, founders of TGND Consulting. In our conversation, we discuss the power of terminology, the challenges of overcoming stigmas, and the legitimacy and importance of mompreneur and lifestyle businesses as a specific type of self-employment.   TGND Consulting® is an agency providing public relations, brand imaging, and strategy to moms with lifestyle brands. With a passion for building a brand’s image through publicity, digital platforms, and style guides, twins Dwayna Williams and Donna Morris are taking over the PR industry! TGND’s mission is to guide and build brand awareness through fresh and innovative expertise.  And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode. Everything you need can all be found at jeffreyshaw.com.  Dwayna Williams and Donna Morris, thank you so much for being here!     Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world.     Guest Contact – TGNDConsulting.com TGNDConsulting on Facebook (@TGNDConsulting) TGNDConsulting on Instagram (@TGNDConsulting) TGNDConsulting on LinkedIn (company/tgnd-consulting) Contact Jeffrey –   JeffreyShaw.com Books by Jeffrey Shaw Business Coaching for Entrepreneurs The Self-Employed Summit Watch my TEDx LincolnSquare video and please share!     Valuable complimentary resources to help you –   The Self-Employed Business Institute — You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! — Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! — Is your website speaking the right LINGO of yo
783: AJ Harper – Write a Book that Changes Lives (Including Your Own!) Today’s episode is a very special interview with my good friend and editor, AJ Harper, who has done more for raising the bar for writing good books than anyone I know. Generally, a ‘good’ book doesn’t simply function as a “better business card” or marketing tool for a personal brand or business. Rather, a ‘good’ book becomes a “must-read” that readers actively recommend to others. In this conversation, AJ shares her “reader-first” philosophy and her insights into how to write a perennial bestseller that truly serves your reading audience. Using her wealth of experience and knowledge, AJ talks us through how a book can become a “top three book” that changes lives (including your own!). She also gives us a sneak peek into her own new book, Write a Must Read.     AJ Harper is an editor and publishing strategist who helps authors write foundational books that enable them to build readership, grow their brand and make a significant impact on the world. As ghostwriter and as developmental editor, she has worked with newbies to New York Times bestselling authors with millions of books sold. AJ is writing partner to business author, Mike Michalowicz. Together they’ve written six books, including Profit First, The Pumpkin Plan, and their latest, Fix This Next. Through her Top Three Book Workshops and Retreats, AJ empowers authors with insider publishing knowledge and guides them through the book development, writing, and editing process. AJ lives with her wife and son in New York’s Lower Hudson Valley. Connect with her at ajharper.com.   And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode. Everything you need can all be found at jeffreyshaw.com. AJ Harper, thank you so much for being here!     Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world.     Guest Contact – AJHarper.com Top Three Book Workshop WriteaMustRead.com AJ Harper on LinkedIn AJ Harper on Facebook Contact Jeffrey –   JeffreyShaw.com Books by Jeffrey Shaw Business Coaching for Entrepreneurs The Self-Employed Summit Watch my TEDx LincolnSquare video and please share!     Valuable complimentary resources to help you –   The Self-Employed Business Institute — You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! — Ever feel like you're all over the place? Or frustrated it seems like you have everythi
782: Coaching Break – Dealing with Demands and Being At Your Best There's no shortage of demands put on you between your personal life and owning your own business. The key is, can you get them to work together instead of in conflict? Here are some ideas to make it all easier and be at your best, delivering your peak performance. We need to think differently about this than those with traditional jobs. So here you go!     Contact Jeffrey –   Website Books Watch my TEDx LincolnSquare video and please share!       Valuable resources to help you –     The Self-Employed Business Institute You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!     Take the Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.     Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!       Host Jeffrey Shaw is a Small Business Coach, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self-Employed Life (May 2021). Supporting self-employed business owners with business and personal development
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