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Crowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get Funded

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The show consists of Khierstyn Ross' in the trenches experience raising more than $2MM on Indiegogo and Kickstarter. We interview successful creators that have started from NOTHING and build multi-million dollar companies off the success of their crowdfunding campaigns. This is the real, uncut, show for entrepreneurs that want to launch their product online. Continue Reading >>
The show consists of Khierstyn Ross' in the trenches experience raising more than $2MM on Indiegogo and Kickstarter. We interview successful creators that have started from NOTHING and build multi-million dollar companies off the success of their crowdfunding campaigns. This is the real, uncut, show for entrepreneurs that want to launch their product online. << Show Less
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LS34 Gareth Everard: Why Kickstarter Can Ruin Your Life If You Aren't Careful ⭐ If you enjoy this interview with Gareth Everard please subscribe for lots more great crowdfunding content⭐ Gareth Everard ran a wildly successful crowdfunding campaign when he launched the first product that led to the founding of Rockwell Razors. He used that first Kickstarter product to launch several other successful product lines and made the transition to make it a sustainable brand. But his road to success was not an easy one. In fact, Gareth's dream soon became a nightmare when he discovered that his manufacturer had massively misled him regarding their capability for producing a quality product. In this episode, Gareth tells me about how he overcame failure in a way that allowed him to keep his backers and customers and successfully launch additional products. It wasn’t easy, but it made for a remarkable comeback story, one that I hope you'll enjoy listening to and can learn from! Here are some extra links to help you on your way: 1:57 Introducing one of my favorite humans, Gareth Everard, founder of Rockwell Razors. 3:22 How Rockwell got started, in Gareth’s senior year of college. 4:55 How Gareth chose what product to go after. 6:46 To what did Gareth Everard attribute his overnight success? 9:03 When your crowdfunding campaign becomes a series of unfortunate events. 12:08 What Gareth did with the new manufacturer to make sure the same problems didn’t happen again. 14:04 Gareth’s advice on manufacturing and fulfillment. 18:13 Setting pricing and shipping and customer perception. 24:28 The one factor that made Gareth Everard successful turning his campaign into an actual business. 26:27 How Backer Kit helped Gareth decide on new products. 30:24 Using backerKit to recover transactions that are lost due to Kickstarter. 33:07 Is Kickstarter or Indiegogo the best creator for my crowdfunding campaign? 37:20 Two words of advice for anyone launching a campaign By all means feel free to let me know in the comments below or on social media your thoughts as well, as I want you, my viewers to help me shape this channel into something that will make you all proud! A Big Thank You to Gareth Everard, founder of Rockwell Razors for coming on the show! For more updates, give me a visit using the links below: Facebook: https://www.facebook.com/khierstyn LinkedIn: <a class="yt-simple-endpoint style-scope yt-formatted-string" dir="auto" href="https://www.youtube.com/redirect?v=M4gnfmJe2lc&amp;event=video_description&amp;redir_token=QUFFLUhqbHRfUExFTnhMbnZxM2hSb1hSUEpFT2hzTGxzZ3xBQ3Jtc0tuNUxqR0xVblFDNkhqSXE0M2FNV2k4V015X243YXdXdlhlSzVxenM1LUU4Q25KQWhRdlg2ZGFzMEZCRHRQUFJsSkRENjVnTEtFaThRbEdRTTl4QnpHM0Ria2ZCWFF4RUZydUpjallEQm1fX0lUc3hlbw%3D%3D&amp;q=https%3A%2F%2Fwww.li
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LS41 Nathan Hirsch In this interview with Nathan Hirsch, he explains how he’s taken the hiring process for virtual assistants and created a series of SOPs that can save any business owner time and money. Nathan started his entrepreneurial journey back when he was in college, selling used student textbooks at rates much lower than what the school offered. When the school eventually forced him to stop, he turned to selling products on Amazon. As his online business grew, he quickly realized he needed to find reliable workers to help him out. However, being in college, those were hard to come by. That’s when he went to online hiring. As Nathan describes it, he made a lot of mistakes when he first undertook the hiring process for his virtual assistants. With FreeUp, his first eight-figure business, he created a reliable platform for hiring. The platform vets potential candidates and matches you up with the person who fits your needs. However, the process doesn’t end when you make the hire. As a business owner, it’s then up to you to come up with the SOPs that will make your business run smoothly. That’s where Nathan’s newest business, Outsource School comes in. By providing playbooks and formulas to business owners, he makes the process of systematizing easy so that you can get more time back. Nathan also describes learning to grow without having to rely on ads. Some of his key strategies include, putting out consistent content, going on podcasts, linking to affiliate programs, and setting up joint ventures with other businesses. By taking the trial and error out of the hiring process for virtual assistants, Nathan has been able to help countless business owners scale more effectively. With the right procedures, business growth can be simplified.
LS38 Steve Lawson -- Join my Online Community for Product Creators (Launch and Scale Your Product Online): https://www.facebook.com/groups/launc... -- Sometimes, all you need to do in order to succeed is to focus on the big picture. In this video, I get to speak with Steven Lawson, creator of The Monk Manual planner, about personal and brand growth, visionary ideas, and the keys to achieving them! The Monk Manual is a quarterly planner inspired by timeless monastic principles and designed to help you live a fuller, more peaceful, life. It combines best practices in psychology, productivity, and spiritual growth. Stay tuned to discover some helpful tips and insights into how to develop your own product ideas and bring them to life! You'll understand why it's so important for you to focus on the BIG picture in order to achieve that! We'll also discuss: - how to find your niche, - build your perfect audience - how to launch a successful Kickstarter campaign for your product! Want to work personally with me to launch your next product? Go to www.khierstyn.com to learn more.
LS40 Maneesh Sethi Understanding your customers is the most critical part of any successful marketing campaign. In this video, I have the pleasure of speaking with Maneesh Sethi, founder of Pavlok, as he gives some helpful advice for startups or existing brands looking to grow their audience and tap into an additional cash flow source. Maneesh created Pavlok, a wearable device that releases a mild stimulus called a “snap” to help you reduce cravings, break bad habits, and change your life. He has used IndieGoGo and crowdfunding to not only start his brand but also to use it for subsequent product launches and use it as an inventory play. He's going to tell us everything about how he did it, and what you can do right away to start really understanding your customers too!
LS39 Norman Farrar A press release is one of the most useful types of advertising because it allows you to attract the attention of media outlets, which can then create massive visibility for your product or service. In this interview with Norman Farrar, we discuss the importance of having a good PR strategy and some of the right ways to take advantage of this oft-overlooked form of publicity. A press release is essentially a pitch to journalists, influencers, marketers, or whoever else will push your product or service into a magazine, TV show, etc. We’ve all seen examples of product placement in magazines and TV shows. With public relations, you’re talking about pitching people who have industry contacts, who, if interested, will get your product or service in front of large audiences that would be receptive to your brand. What makes public relations one of the best types of advertising is that it allows you to gain access to targeted media outlets where you can have the most impact. However, with any good PR strategy, you have to have touchpoints. Whether it’s public relations or press releases, you need to build authority and trust. When someone has never heard of your product or service, they’re likely to search for your brand on the internet. This is where it’s so important to have the kind of visibility that will create a feeling of familiarity. A great way to establish that trust would be to have some kind of event, or an appearance on a news show that’s widely watched by your potential customers. Public relations and press releases are two of the most underutilized types of advertising. However, with an effective PR strategy, you can garner substantial interest in your product, which can then lead to more sales.
LS37 Derral Eves https://www.youtube.com/channel/UC4KE... In this interview with Derral Eves, the brains behind the Squatty Potty, we discuss video marketing strategy and the importance of video in marketing. Although the Squatty Potty isn’t a Kickstarter video, it is an incredibly effective video that has helped garner billions of dollars in sales. By implementing some of the advice given by Derral in your own Kickstarter videos, you can boost your sales and improve the success of your campaign. As a video marketing strategist, Derral works with brands to help them create awesome videos that convert to sales. When crowdfunding, the person who comes to your page is going to be primarily making their decision to purchase based on your video. This is why creating a video that converts is so crucial. Early on, Derral saw the importance of video in marketing and has since used it to help countless brands expand their reach online. So what are the elements of an effective video marketing strategy? Well, credibility is a huge factor in converting leads to sales. One big mistake that Derral sees marketers making is creating videos that take the viewer to a landing page in the hopes that they will then make a purchase. However, Derral advises making videos that aim to simply educate the viewer so that when they are eventually in a position to buy, they will be much more likely to do so. Besides educating viewers, getting product reviews on Amazon is another great way to boost credibility and thereby increase your rate of conversions. By making credibility a key factor in your video marketing strategy, you’ll be able to create content that translates into a high rate of sales. Once you embrace the importance of video in marketing, your Kickstarter campaign will be much stronger. ••••••••••••••••••••••••••••••• For more updates, give me a visit using the links below: Facebook: https://www.facebook.com/khierstyn LinkedIn: https://www.linkedin.com/in/khierstyn Website: https://khierstyn.com All audio I upload here are used for non-copyright infringing purposes, and all Fair Use laws are complied with. Copyright Disclaimer under section 107 of the Copyright Act of 1976, allowance is made for “fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, education and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use.
LS35 Chris Prendergast In today's video I'm speaking with Chris Prendergast, founder of Jamstack. As someone who has raised cash in the past from investors but also had a very successful crowdfunding campaign too, Chris had some great insights into the pros and cons of using crowdfunding instead of venture capital or a loan. We had a great discussion about why crowdfunding is such a great way to solve cash flow and inventory financing problems faced by so many entrepreneurs. We also dive into why even as a seven figure, established brand, Chris has decided to launch another crowdfunding campaign on Indiegogo. Some of the things we discuss: - crowdfunding vs venture capital, high interest loans and other debt - how to use crowdfunding to fund tooling, engineering, inventory, branding and other assets - why money spent on inventory is a wasted cost! - additional benefits of crowdfunding (SEO, PR, and excitement) - why your second crowdfunding campaign is easier than your first - the downsides and potential pitfalls of crowdfunding ••••••••••••••••••••••••••••••• To find out more about Jamstack please visit https://jamstack.io/ ••••••••••••••••••••••••••••••• Other videos you might enjoy: Why Kickstarter Can Ruin Your Life 😱😱 Interview With Gareth Everard of Rockwell Razors - https://youtu.be/M4gnfmJe2lc Developing A Smart Product Launch Plan | How To Set Prices When You Don’t Know Your Shipping Costs - https://youtu.be/PrE8Dt_aL7I Indiegogo Crowdfunding & How Your Marketing Has To Change During The Current Crisis - https://youtu.be/eDjYLahNWV4 ••••••••••••••••••••••••••••••• By all means feel free to let me know in the comments below or on social media your thoughts as well, as I want you, my viewers to help me shape this channel into something that will make you all proud! A Big Thank You to Jamstack for coming on the show! For more updates, give me a visit using the links below: Facebook: https://www.facebook.com/khierstyn LinkedIn: https://www.linkedin.com/in/khierstyn Website: https://khierstyn.com All audio I upload here are used for non-copyright infringing purposes, and all Fair Use laws are complied with. Copyright Disclaimer under section 107 of the Copyright Act of 1976, allowance is made for “fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, education and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use.
LS34 Gareth Everard: Why Kickstarter Can Ruin Your Life If You Aren't Careful ⭐ If you enjoy this interview with Gareth Everard please subscribe for lots more great crowdfunding content⭐ Gareth Everard ran a wildly successful crowdfunding campaign when he launched the first product that led to the founding of Rockwell Razors. He used that first Kickstarter product to launch several other successful product lines and made the transition to make it a sustainable brand. But his road to success was not an easy one. In fact, Gareth's dream soon became a nightmare when he discovered that his manufacturer had massively misled him regarding their capability for producing a quality product. In this episode, Gareth tells me about how he overcame failure in a way that allowed him to keep his backers and customers and successfully launch additional products. It wasn’t easy, but it made for a remarkable comeback story, one that I hope you'll enjoy listening to and can learn from! Here are some extra links to help you on your way: 1:57 Introducing one of my favorite humans, Gareth Everard, founder of Rockwell Razors. 3:22 How Rockwell got started, in Gareth’s senior year of college. 4:55 How Gareth chose what product to go after. 6:46 To what did Gareth Everard attribute his overnight success? 9:03 When your crowdfunding campaign becomes a series of unfortunate events. 12:08 What Gareth did with the new manufacturer to make sure the same problems didn’t happen again. 14:04 Gareth’s advice on manufacturing and fulfillment. 18:13 Setting pricing and shipping and customer perception. 24:28 The one factor that made Gareth Everard successful turning his campaign into an actual business. 26:27 How Backer Kit helped Gareth decide on new products. 30:24 Using backerKit to recover transactions that are lost due to Kickstarter. 33:07 Is Kickstarter or Indiegogo the best creator for my crowdfunding campaign? 37:20 Two words of advice for anyone launching a campaign By all means feel free to let me know in the comments below or on social media your thoughts as well, as I want you, my viewers to help me shape this channel into something that will make you all proud! A Big Thank You to Gareth Everard, founder of Rockwell Razors for coming on the show! For more updates, give me a visit using the links below: Facebook: https://www.facebook.com/khierstyn LinkedIn: <a class="yt-simple-endpoint style-scope yt-formatted-string" dir="auto" href="https://www.youtube.com/redirect?v=M4gnfmJe2lc&amp;event=video_description&amp;redir_token=QUFFLUhqbHRfUExFTnhMbnZxM2hSb1hSUEpFT2hzTGxzZ3xBQ3Jtc0tuNUxqR0xVblFDNkhqSXE0M2FNV2k4V015X243YXdXdlhlSzVxenM1LUU4Q25KQWhRdlg2ZGFzMEZCRHRQUFJsSkRENjVnTEtFaThRbEdRTTl4QnpHM0Ria2ZCWFF4RUZydUpjallEQm1fX0lUc3hlbw%3D%3D&amp;q=https%3A%2F%2Fwww.li
LS36 Tim Moser- Giveaway ​How do you build an audience that's super-engaged and desperate to buy your product? In today's video I speak to Timothy Moser, founder of MasterOfMemory.com, who managed to do exactly that using a giveaway contest strategy. I think you'll agree, his approach was ingenious! Although Timothy gives most of his content for free via his website, he was able to launch a course that resulted in an almost unheard of 10% conversion rate (from lead to sale). This unique approach focused on a giveaway contest to nurture his leads and get them super engaged and ready to buy anything being sold! And when I say 'anything being sold', I really do mean it! In this case, a course on learning Spanish. Spanish verb conjugation, anyone? I really enjoyed my conversation with Timothy. I hope you do too! ••••••••••••••••••••••••••••••• 5 Things You Will Learn In This Video: - Why Timothy spends hundreds of hours offering free, one-on-one teaching to people who haven’t bought yet even though he knows it is not likely that the people he helps will actually buy his course - Why you need to focus on a BIG first day for your launch - How to set up your own Giveaway with nothing more than a Gmail account and a spreadsheet - How sometimes making people do MORE work is better for sales than making a task as easy as possible. - The psychological difference between a “launch” and “drawing 🙂”, and how it can drive sales ••••••••••••••••••••••••••••••• For more updates, give me a visit using the links below: Facebook: https://www.facebook.com/khierstyn LinkedIn: https://www.linkedin.com/in/khierstyn Website: https://khierstyn.com All audio I upload here are used for non-copyright infringing purposes, and all Fair Use laws are complied with. Copyright Disclaimer under section 107 of the Copyright Act of 1976, allowance is made for “fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, education and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use.     SHOW LESS
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