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Eat Blog Talk | Megan Porta

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Eat Blog Talk is the one-stop podcast for food bloggers, delivering value and instilling confidence so you can level up in your business. The podcast features interviews with food bloggers and other experts who deliver valuable and relevant information and insights to the blogging space.

We cover all the hot food blogging topics such as SEO, social media strategies, keyword research, how to pitch yourself to brands and which keyword research tools to use. We also focus on improving your minds… Continue Reading >>
Eat Blog Talk is the one-stop podcast for food bloggers, delivering value and instilling confidence so you can level up in your business. The podcast features interviews with food bloggers and other experts who deliver valuable and relevant information and insights to the blogging space.

We cover all the hot food blogging topics such as SEO, social media strategies, keyword research, how to pitch yourself to brands and which keyword research tools to use. We also focus on improving your mindset, as this will help improve your job performance, creativity, productivity and add value to your business.

Eat Blog Talk publishes new episodes every Monday and Thursday. << Show Less
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316: Lighten your Load and Free-up your Time - Ghost-writing with Carolyn Truett In episode 316, Megan chats with Carolyn about how ghost-writing can lighten food bloggers’ loads, helping them gain more time to focus on other aspects of their business. Ghost-writing – writing posts for other bloggers as if they were writing it themselves – provides Carolyn with an additional source of income while she is growing her own gluten-free recipe site, Caramel and Cashews.  Whether you are passionate about writing and looking for a new source of income or want to hire a ghost-writer to free-up your time, find out everything you need to know in this episode. -What is ghost-writing? -How can it benefit you as a food blogger? -What is the easiest way to find reliable ghost-writers? -What should you look for in pricing OR how should you price your services (if you're a ghost-writer). -Once you found a ghost-writer, how does the process work? -Why choose ghost-writing as an additional source of income and how can you find your first client? Connect with Carolyn Truett Website | Instagram
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316: Lighten your Load and Free-up your Time - Ghost-writing with Carolyn Truett In episode 316, Megan chats with Carolyn about how ghost-writing can lighten food bloggers’ loads, helping them gain more time to focus on other aspects of their business. Ghost-writing – writing posts for other bloggers as if they were writing it themselves – provides Carolyn with an additional source of income while she is growing her own gluten-free recipe site, Caramel and Cashews.  Whether you are passionate about writing and looking for a new source of income or want to hire a ghost-writer to free-up your time, find out everything you need to know in this episode. -What is ghost-writing? -How can it benefit you as a food blogger? -What is the easiest way to find reliable ghost-writers? -What should you look for in pricing OR how should you price your services (if you're a ghost-writer). -Once you found a ghost-writer, how does the process work? -Why choose ghost-writing as an additional source of income and how can you find your first client? Connect with Carolyn Truett Website | Instagram
315: Easily Increase your Blog’s Traffic, Revenue and View Time through Spillt with Ann Baum and Maddy Baum In episode 315, Megan chats with Ann and Madeleine about their new app Spillt, a social media app that helps food bloggers gain exposure and increase their traffic and revenue by allowing them to save, share and review recipes online while gaining new followers. We cover information about the app’s exciting features, including: - How it helps you increase site viewing time. - Click through rates in search results. - Add an additional revenue stream through ads. The social nature of the app incentivizes users to leave reviews and ratings. It syncs automatically with your site through a WordPress plugin, so you don’t have to create any new content to grow on the app. Find out more about how it works in this episode! Connect with Ann and Madeleine Baum of Spillt. Website | Instagram
314: Use Your Zone of Genius as a Monetization Strategy (+ Be Brave + Trust Yourself) with Ashley Schuering After being laid off in March 2020 due to the coronavirus, Ashley Schuering started her blog Confessions of a Grocery Addict at the behest of her friends. While she has been steadily growing her blog traffic, Ashley has created a thriving ghostwriting business for other food bloggers that has allowed her to become a full-time freelancer. By focusing specifically on her "zone of genius" — writing with an emphasis on SEO — she has created a monetization strategy that has become full-time work that pays her better than she has ever been paid before! Inside episode 314, Ashley encourages food bloggers to lean into their zones of genius in order to take the pressure off getting accepted into an ad network. There is so much inspiration in this episode. Join us inside! - Clear out the clutter (both literally and figuratively) in order to let new opportunities enter your life and business. - Be a voracious learner in order to accelerate your growth. - Establish days and times for working, resting, as well as professional development. - Bravely accept that making a fool of yourself will be part of the success equation. - Lean into what is working for you.
313: What’s Coming With Google Analytics 4, How to Display Blog Images and Managing Time Spent on SEO with Carl Ross Carl is an engineer who spent many years in corporate technology consulting roles which gave him a unique perspective on the application of technology, processes, and getting a return on your investments. It means he has spent literally decades helping customers make sense of technology products. Twenty years ago he started building recipe websites as a ‘side hustle.’ At one point he had over 50 sites online, each generating rnice revenue.Then the Google Panda update tanked every single one of the sites, which was the right thing for it to do because they were very low quality, massively over-optimized sites that had been churned out en masse. They deserved to get buried deep, deep in the search results! Today only a couple remain online and he uses them for SEO testing purposes. Fast forward to 2019 and Carl has started offering SEO services and the food blogging niche was an obvious fit. While he works with bloggers in many different niches, food bloggers are his bread and butter. Inside episode 313, Carl delivers relevant information about a few timely SEO-related topics. - What to do and what to expected with the change from Google Analytics 3 to Google Analytics 4. - Blog images can cause a lot of problems if not handled properly. Follow Carl’s guidelines to ensure they are sized properly and aren’t affecting your site’s page speed. - Where your focus should be placed in this ever-changing world of SEO. - Keyword research tips included. - Update about the recent Google core update in May 2022.
312: Protect Your Business From Unforeseen Events with Corinne Schmitt and Christina Hitchcock Partners Corinne Schmitt and Christina Hitchcock are both six-figure influencers with multiple websites. Over the years, they’ve become organizational ninjas and workflow fanatics with a knack for providing actionable strategies to help influencers work smarter and scale faster. These two women have been in this space for over 10 years and learned a lot along the way (often the hard way!). They share their insights on working smarter on The Smart Influencer, a podcast and a private mentoring group where they help other influencers work smart and grow stronger. Inside Eat Blog Talk episode 312, Corrine and Christina talk about the gap in the conversation with influencers about being prepared in the case of an unfortunate event. So many influencers don’t have a plan in place if something should happen to them and they can no longer run their business. Thinking about this topic is stressful enough but trying to figure it all out and make a plan on your own can be overwhelming. - Importance of contingency planning. - What to include in your plan. - Who to hand it off to in the first place. - How to put it all together. - How often to update the plan.
311: Create Blogging Outlines to Maximize Keyword Research Efficiency with Mika Kinney Mika and her husband, Dan, have been running Joy to the Food for nearly a year now! Both work full time jobs and do everything together for Joy to the Food in their off hours. Throughout the process of building this brand, together they have learned a lot about each other and the best way to work with your partner and to grow a blog. Dan does the numbers and styling and Mika creates the content and handles communication. Inside episode 311, Mika explains why every food blogger should create a blogging outline and how to get started. - Content optimizers and SEO best practice encourages having many keywords within your post naturally (2-3%). - Your post should be a one stop shop. - Have sections for equipment, methods, FAQ and instructions to maximize opportunities to include relevant keywords in a natural way. - Use descriptors, process terms and recipe name variations to cover all your bases. - Follow Mika’s checklist found in the show notes or create your own checklist with or without the help of the Feast plugin.
310: Strategies for Starting a Successful Foodie Podcast with Christine Pittman Christine is the founder of COOKtheSTORY where her passion is to create recipes that take less time in the kitchen, giving you more time at the table. She founded COOKtheSTORY in 2010 and her other contributor-based site, TheCookful, in 2015. Christine has used her SEO strategies and cooking knowledge to get these sites in front of over 2 million readers per month. More recently, she has embraced her love of audio and is the host of two podcasts, one of which, Recipe of the Day, has been named one of the top ten cooking podcasts out there by Popsugar! Inside Eat Blog Talk episode 310, Christine gives tangible strategies for foodies to create a successful audio podcast. - Why a food blogger might want to consider podcasting. - The cost of producing a podcast and whether you should outsource or DIY. - How to choose the topic for your podcast and determining your audience. - If you love audio, then get started pronto! The time is now to explore this medium.
309: Data Driven Food Blogging—Use the Power of Numbers to Amplify Your Growth with Eliza Schuett Eliza is a plant-based food blogger, photographer, and full-time Product Manager working in the travel technology space. She loves seeing how little tweaks can make a huge difference, and geeks out over Google Analytics, Search Console and any data she can get her hands on. With limited time, she uses data to focus on what's important to grow her blog and business. In episode 309, Eliza offer data-driven strategies food bloggers can employ in order to amplify growth in a powerful and effective way. - Give the 80/20 rule some thought and adjust your business accordingly. Create goals and continuously adjust focus to align with them. - Dive deep into the metrics on a specific post or web story. - Analyze and tweak before you begin work each week. - Readers and Google (and all the platforms) can feel our energy, so give proper attention to each bit of content you produce. - Consider what is working and DO MORE OF THAT.
308: Email Marketing Tactics That Work with Lauren Grow Lauren Grow is the owner and founder of Talk About Town—a marketing agency focusing on clients in the blogging space. She has been hard at work connecting readers with recipes for over 5 years. Beginning as a social media writer for Fresh April Flours, Lauren has scaled her business and currently has 20 clients in the blogging world on any given day.  An expert in email marketing, Lauren specializes in creating a consistent, approachable and profitable email plan for clients ranging from big to small. Lauren prides herself on owning the voice of her client and adapting to the needs of the reader. In her world, it's all about opens and clicks. Inside episode 308, Lauren provides tangible tactics for food bloggers to take away and begin implementing in their email marketing strategy immediately. - Choose the right email provider. - Get started in bite-sized ways. - Importance of subject line and preheader text. - How to structure your email. - How to get those click conversions!
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