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Expand Online is a podcast for music teachers to discover and implement supplementary and replacement income through online products. Tune in weekly for trainings, musings and interviews. Continue Reading >>
Expand Online is a podcast for music teachers to discover and implement supplementary and replacement income through online products. Tune in weekly for trainings, musings and interviews. << Show Less
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177: Have a productive summer Have you felt it? There has been a noticable shift in the attitudes and outlook online over the past few weeks -- the shift from school to summer! And I'm hearing from many of you the desire to be productive without being busy, desire to launch in the fall but not do a lot right now and most resounding, the desire to make money without teaching all day. So, today let's talk about 3 ways to be productive this summer: Work on your fall programming with earnest Offer workshops and summer camps Do Q3/Q4 planning Fall Programming Every program we offer goes through five phases: Idea ~ Mode of Delivery ~ Tech Considerations ~ Creation ~ Launch. This summer is a great time to work at your own pace with a focus on completing multiple phases. Summer Workshops I spoke about these at length on Episode 172 & Episdoe 173 This is a great opportunity for both you and your students to explore aspects of the music scene and education outside of traditional lessons or your regular style of teaching Plan Q3/Q4 Being productive comes from having a plan, so if you don't have a plan for the final 6 months of the year, it's time to get a plan in place. Usually a plan starts with a goal, be it financial, student enrollment, student retention, programming options, or whatever you want, having a goal to work against will keep you focused and on task. Join me for the Q3/Q4 planning workshop https://techofbusiness.thrivecart.com/2021-planning/ During our time together we will determine your goal, create a roadmap, build success metrics and more. This two hour session is going to be so powerful! You can be productive this summer without being busy. I believe in you. As always, I'm happy to jump on a call with you: http://callwithjaime.com
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177: Have a productive summer Have you felt it? There has been a noticable shift in the attitudes and outlook online over the past few weeks -- the shift from school to summer! And I'm hearing from many of you the desire to be productive without being busy, desire to launch in the fall but not do a lot right now and most resounding, the desire to make money without teaching all day. So, today let's talk about 3 ways to be productive this summer: Work on your fall programming with earnest Offer workshops and summer camps Do Q3/Q4 planning Fall Programming Every program we offer goes through five phases: Idea ~ Mode of Delivery ~ Tech Considerations ~ Creation ~ Launch. This summer is a great time to work at your own pace with a focus on completing multiple phases. Summer Workshops I spoke about these at length on Episode 172 & Episdoe 173 This is a great opportunity for both you and your students to explore aspects of the music scene and education outside of traditional lessons or your regular style of teaching Plan Q3/Q4 Being productive comes from having a plan, so if you don't have a plan for the final 6 months of the year, it's time to get a plan in place. Usually a plan starts with a goal, be it financial, student enrollment, student retention, programming options, or whatever you want, having a goal to work against will keep you focused and on task. Join me for the Q3/Q4 planning workshop https://techofbusiness.thrivecart.com/2021-planning/ During our time together we will determine your goal, create a roadmap, build success metrics and more. This two hour session is going to be so powerful! You can be productive this summer without being busy. I believe in you. As always, I'm happy to jump on a call with you: http://callwithjaime.com
176: The case against course marketplaces This episode is about the drawbacks of teaching through a marketplace website like Udemy or Skillshare rather than your own platform.  While I’m not meaning to, this may come across as a bit of a rant, my intention is to showcase the value of putting in the work to do your online studio right, from the beginning, or if you really want to use one of these marketplaces, to build in an exit strategy. The number one reason people start teaching on these platforms is because they have a built in audience and creators believe that it’ll be easier to start making money when they don’t have to worry about marketing. Udemy Did you know that course creators who don’t do their own marketing only make 37% of the course fee on Udemy? It’s true… you’re paying 63% for marketing and promotion. For course sales that you promote, you retain 97%, which is obviously far better than 37%, right? But don’t forget, one of the biggest reasons creators start on Udemy is because they don’t want to market. In addition to Udemy taking a huge percentage of your sales, courses on Udemy are ridiculously under valued. They are almost all slashed prices, down to somewhere between $15 and $30 from $60 - $300 on average.  An example If you have a course that is listed at $200 and slashed to $20, you make $7.40 on every sale of this course that comes from the Udemy marketplace and $19.40 from every sale you make directly. When you’re on your own platform, there are fees like credit card processing which is about the same 3% that Udemy takes plus the cost of the platform you use. But you can charge what the course is actually worth rather than discounting to meet the expectations of the clientele. Assume your platform is the Thinkific pro plan, at $99/month and that we are able to generate 10 sales of our $200 course each month. That’s $2000, minus the $99 Thinkific fee and the $60 in payment processing fees. Which leaves you with an income of $1841. Or on Udemy, with the price slashed to $20, we’re looking at $194 for that same 10 students. Let’s be optimistic and say that you’ve done a great job setting your course up and Udemy displays it prominently so that you are able to generate another 50 students from the marketplace… that works out to an additional $370. So your monthly income would be $564 which is one third of the income that you are able to generate for the same amount of effort on your own platform. I truly want you to benefit from your online courses in as many ways as possible, but most importantly from the financial side. And I don’t believe that marketplaces are the best place to position yourself as an authority. What we put into our marketing will come back to us. We will attract the best students when we build something that holds true to ourselves. Skillshare This is another marketplace but instead of the patrons of the site purchasing individual courses, the patrons become members and are granted access to all the courses on the site. From there, creators are paid based on percentages. It goes something like this… the site pools all the income into a pot and then takes a percentage of that to distribute to the creators, then from there the percentage each creator receives is based on the number of minutes people watched their content. So if the total pool of creator watched content is 10,000 minutes and your courses were watched for 500 minutes, then you will receive 5% of the creator pool. I don’t even know how to guess actual numbers and potential income for Skillshare… but I do know that it’s hard to figure out how to have a profitable business when there are so many variables outside of your control. Costs The upfront costs of your own platform may be daunting, I hear that from clients all the time, but Thinkific has a free tier to get started with your first course on. Once that’s income producing, you’ll have the funds to upgrade to a higher plan. Student Communication The other major drawback to marketplace sites is that you don’t actually have a student list. You are not able to market other courses or offers to your students on these platforms. Sure you can do some level of direct messaging, emailing and announcements, but there is no direct relationship between you and your students. Exit Strategy How do we stop relying on Udemy or Skillshare and start building our own email and prospective student list? The same way as any other online course creator… social media marketing, ads, podcasting, blogging, YouTube and so on. Now, I don’t know if you can insert anything into your Udemy or Skillshare course for students to follow you on social media or if that is against the terms of service. I know you can list your website and a few social media accounts on your profile, so that’s at least something you can start with right now. If you don’t have your profile completely built out, go there right after
174: Launching Your Online Music Program with Katie Zaccardi and Bree Noble Joining me for today's episode are Katie Zaccardi and Bree Noble. These two ladies have a great program that they are launching -- all about launching -- and they are all in on music education. I'm delighted to bring you this conversation here on the podcast. Before I give you a rundown, be sure to sign up for their free challenge using either of these links: https://www.katiezaccardi.com/freechallenge or profitablemusician.com/freechallenge and take their quiz: https://www.katiezaccardi.com/quiz or https://profitablemusician.com/quiz (It's all about not having preferential treatment -- they take you to the exact same place, just one is Bree's link the other is Katie's!) OK, so now that we got that out of the way, let's put a couple of highlights on the topics we discuss: finding a way to get attention online for your program without being annoying and turning off potential students building a runway that leads up to your program launch what not to do in a pre-launch phase how everyone who participates in your launch actually benefits (and remembers that) even if they don't purchase split audiences - where your student is a child and the stakeholder is the parent using the right language in your launch I hope you got a lot of value out of this episode, Katie and Bree are amazing and their upcoming challenge looks awesome. Be sure to connect with them if you're at the launch stage -- if you're however still working to figure out what you are going to launch, that's where I come in -- click this link to book a connect call with me --&gt; https://techofbusiness.com/connect-call/
173: Online Summer Programming for Adults and Teens In this episode I share with you a couple of ways to engage and inspire your adult and teenage learners with programs that are complimentary to your traditional teaching style. Your adult and teen learners whom you work with one on one are in a perfect position to jump into a group program, especially one this summer. I firmly believe that the vibe of summertime is different and really works well for introducing programs that are fun and collaborative. Be sure to book a call with me: http://callwithjaime.com and hit the subscribe or follow button in your podcast app right now, so that you can receive all future episodes delivered automatically each week.
172: Online Music Summer Camp Summertime is a great time to experiment with new teaching modalities. In this episode, we discuss building a week long summer camp for kids and tweens. You'll hear one method to running this type of program and it'll spark ideas that work for your studio. Let's have some fun this summer with scavenger hunts, making music with homemade instruments, blending indoor and outdoor activities and stretching creativity to its limits. If you can teach live online lessons, you can run a summer camp program this summer. So put your camp counselor (or camp director) hat on and let's have some fun! Want to bounce some ideas off me --&gt; http://callwithjaime.com  Next week will be part 2 of stretching your opportunities this summer where we'll focus on working with teens and adults! Follow the podcast and leave a rating/review!
171: Tech doesn't create success In this episode I share with you why I don't believe that tech will create success with your online program, course or membership site, and why the right tech is vital to the success of your online program, course or membership site! Without the right tech in place, our programs aren't able to shine the way that they deserve, our students aren't able to easily navigate the program and success can become elusive. I don't want that for you, which is why I am committed to making sure that you have the best right tech for your students and your needs. Book a call with me at http://callwithjaime.com and connect with me on Instagram (https://www.instagram.com/jaimeslutzky/) and on Facebook (https://m.me/jaimeslutzky/). It's only when tech doesn't work the way it needs to that it becomes the topic of conversation -- let's keep the conversation about your amazing curriculum, teaching style and student wins! Kindly, leave a review of the podcast in the app you're listening to this episode in, it would mean the world to me!
170: Should I host a virtual summit? We're in the middle of the Expand Online Summit --&gt; https://expandonlinesummit.com right now and I am bringing you an "in the moment" update wrapped nicely in the question of whether hosting a virtual summit makes sense for you and your business goals. Be sure to book a call with me http://callwithjaime.com to discuss this podcast episode or anything else that is going on in your business! These show notes are super short this week, because I'm all in on the summit but I'm planning on coming back in after the summit is over to flush them out more. Thanks for understanding ;)
169: Business Growth as a Summit Attendee The 2nd Annual Expand Online Summit kicks off on Monday May 3rd, 2021. Register at https://expandonlinesummit.com Attending a summit is supposed to benefit your business, so let's make sure that you get the most out of any and all summits that you attend. Start by showing up with a game plan, know what sessions you want to take in, when they are available and when they expire. Know what your goal is -- are you there to connet with certain speakers, network with attendees, learn about a specific tool or methodology? Are you there to get inspiration or to simply be entertained? Next, grab an accountability partner to go through the summit with you. This is a great way to make sure that you can bounce ideas off someone else and leverage the summit for mutual benefit. Take in as much as you possibly can as far as the extras -- are there live sessions? a Facebook community? Clubhouse or Zoom calls? Make this summit as serious and important to your business as an industry conference you'd pay thousands of dollars to attend. It's that important. If you don't value what is being presented and internalizing it for personal and business growth, why sign up? And the final thing, go in expecting to purchase the All-Access Pass. When we put money on the line, we are far more likely to invest our time and get a return from the attendance. All-Access Passes often have other benefits as well, such as bonus sessions and gifts/discounts/promotions from the speakers. In a nutshell: Get as much as you can out of a summit; it's a lot of work for the host/organizer and we want you to be thrilled with the decision to sign up. Oh, and lastly, reach out to the host and the other speakers. The online space is all about community and collaboration. If you want to reach out to me, book a call at http://callwithjaime.com and be sure to sign up for the summit right now: https://expandonlinesummit.com
168: Being a great Virtual Summit Speaker The Expand Online Summit is coming up from May 3 - May 7, 2021 and you can register at https://expandonlinesummit.com This event is an annual weeklong free opportunity for Music Teachers who are creating new online programming to learn how to make those programs effective, impactful and income producing. Now, for this episode of the Expand Online Podcast, I share with you how to become a great Virtual Summit Speaker. In order to be a great summit speaker, you need to connect with summit hosts -- so building out social media to not only attract your students, but also to be noticed by peers, coaches, associates and mentors is important. And make connections -- outreach is totally fine, you don't have to sit back and hope that someone you admire will invite you onto their platform. Once you are invited as a speaker, be a good communicator. Answer questions when they are asked, respond with content when requested and support the summit as best as you can. The saying "A rising tide lifts all boats" is absolutely true in the virtual summit space -- the more each speaker puts into the summit promotion, the better it is for all the speakers. I'd love to hear what your biggest takeaway from this episode is -- share on IG Stories and tag @jaimeslutzky. Register for the Expand Online Summit --&gt; https://expandonlinesummit.com Book a free call with me --&gt; http://callwitjaime.com
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