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064: Do What You Love with Anne-Claude from MonPanama A childhood love for hats became a thriving business for Swiss-born, Thailand based Anne-Claude, the founder of accessories resort brand Mon Panama.
When the pandemic came, the demand for her retail business overnight dried up. But closing down never crossed her mind. Her passion and determination to save her "business child" led her to pivot to survival. 
Listen to this episode and discover:
How Anne-Claude started the MonPanama hat brand;
Discover the origins of the famous Panama hats (hint: you'd be surprised to know they do not come from Panama at all); 
How she overcame the challenge the pandemic presented to her and her business model at the time; how she pivoted her business model and repositioned herself and her brand;
What are her challenges and how does she deals with them in terms of product development and manufacturing;
How she works with local artisans 
How she plans to retail new material collections to her international markets
and much more....

Key Takeaways:
“When you are so much inside of your brand you don’t see what’s in front of you”
“Believe in yourself and love what you’re doing” 

Resources:
Connect with Anne-Claude via:
https://monpanama.com/
Instagram: @monpanama
 
About the Podcast Host:
Dessy is the author of Become a Fashion Insider book and the founder of Fashion Insiders & Co - an online platform supporting fashion and creative entrepreneurs who are in the process of launching and growing purpose-driven brands. (Buy the book here: https://amzn.to/35wo2y9 )
*** If you would like to book a powerful Breakthrough Power Hour and work through a challenge or strategize how to launch or grow your fashion business, book an hour with Dessy here***

Contact Method:
Fashion Insiders & Co
official website: http://fashioninsiders.co/
Instagram: @fashioninsidersco
Discover more great content on our YouTube channel.

If you enjoyed this episode, please leave us a 5 *star* rating and a review on iTunes - it helps us get this podcast discovered by more listeners just like yourself. Thank you.

To submit any questions or get in touch with topic suggestions, write to us at insider(at)fashioninsiders(dot)co
Newest Audio
064: Do What You Love with Anne-Claude from MonPanama A childhood love for hats became a thriving business for Swiss-born, Thailand based Anne-Claude, the founder of accessories resort brand Mon Panama.
When the pandemic came, the demand for her retail business overnight dried up. But closing down never crossed her mind. Her passion and determination to save her "business child" led her to pivot to survival. 
Listen to this episode and discover:
How Anne-Claude started the MonPanama hat brand;
Discover the origins of the famous Panama hats (hint: you'd be surprised to know they do not come from Panama at all); 
How she overcame the challenge the pandemic presented to her and her business model at the time; how she pivoted her business model and repositioned herself and her brand;
What are her challenges and how does she deals with them in terms of product development and manufacturing;
How she works with local artisans 
How she plans to retail new material collections to her international markets
and much more....

Key Takeaways:
“When you are so much inside of your brand you don’t see what’s in front of you”
“Believe in yourself and love what you’re doing” 

Resources:
Connect with Anne-Claude via:
https://monpanama.com/
Instagram: @monpanama
 
About the Podcast Host:
Dessy is the author of Become a Fashion Insider book and the founder of Fashion Insiders & Co - an online platform supporting fashion and creative entrepreneurs who are in the process of launching and growing purpose-driven brands. (Buy the book here: https://amzn.to/35wo2y9 )
*** If you would like to book a powerful Breakthrough Power Hour and work through a challenge or strategize how to launch or grow your fashion business, book an hour with Dessy here***

Contact Method:
Fashion Insiders & Co
official website: http://fashioninsiders.co/
Instagram: @fashioninsidersco
Discover more great content on our YouTube channel.

If you enjoyed this episode, please leave us a 5 *star* rating and a review on iTunes - it helps us get this podcast discovered by more listeners just like yourself. Thank you.

To submit any questions or get in touch with topic suggestions, write to us at insider(at)fashioninsiders(dot)co
063: From Fast Fashion to Slow Circular Brand Building with Monika The Label Meet Monika Young, a London-based creative, ex-fast fashion buyer and a lover of all things California. 
When her buying job in Berlin started giving her the blues, she knew she had to make a change. She saw first-hand how fast fashion brands were destroying the planet and she wasn’t down for being part of the problem.
Launching Monika The Label was born out of her love for fashion and desire to re-imagine how a fashion brand can be fun and do good at the same time. 
Listen to this episode and discover:
How her dream job of being a buyer pushed Monika to walk away and start her own brand doing the opposite of everything she experienced and learned as a buyer;
How she balanced sourcing and manufacturing in the UK with offering a well priced mid-market product that is affordable for her customer base;
How she got copied multiple times and her approach to dealing with this creative "worst nightmare" type of challenge;
What her plans for growing her label are and what she is ding in order to become a fully circular fashion brand;
How she great a community before she launched her brand;
much much more...

Key Takeaways:
"Working as a buyer and seeing the cost prices at which we were buying products made me question the ethics and practices of the industry. How can buying a garment at $3 be possible and provide a living wage for those who make it?"

“Even if the garment can no longer be worn, there are many ways in which the fabric can be re-used and up-cycled”


“My priority is to focus on growing my brand and myself”


“Learn from your mistakes and when things seemingly go wrong, don’t spend too much time feeling down about it because the solution is often so much better than before.”


 
Resources:
Connect with Monika via:
https://www.monikathelabel.com/
Instagram: @monikathelabel
 
About the Podcast Host:
Dessy is the author of Become a Fashion Insider book and the founder of Fashion Insiders & Co - an online platform supporting fashion and creative entrepreneurs who are in the process of launching and growing purpose-driven brands. (Buy the book here: https://amzn.to/35wo2y9 )
*** If you would like to book a powerful Breakthrough Power Hour and work through a challenge or strategize how to launch or grow your fashion business, book an hour with Dessy here***

Contact Method:
Fashion Insiders & Co
official website: http://fashioninsiders.co/
Instagram: @fashioninsidersco
Discover more great content on our YouTube channel.

If you enjoyed this episode, please leave us a 5 *star* rating and a review on iTunes - it helps us get this podcast discovered by more listeners just like yourself. Thank you.

To submit any questions or get in touch with topic suggestions, write to us at insider(at)fashioninsiders(dot)co
062: Branding vs Direct Response Fashion Business Growth - What is Best? Most fashion brand founders chase cash in the wrong way and for the wrong reasons. Often if they find financial success at the beginning, they struggle to maintain it and make it last. 
 
Others spend years building a "brand" without (seemingly) much success until one day...everything seems to fall into place and money starts to pour in. 
Ever wonder how success is created in the fashion industry and what it takes to monetise your brand and business....then listen in...
Listen to this episode and discover:
What is branding
How is branding different from direct response type of business brands
What creates better long term financial success 
What you need to do in order to make the right decisions 

About the Podcast Host:
Dessy is the author of Become a Fashion Insider book and the founder of Fashion Insiders & Co - an online platform supporting fashion and creative entrepreneurs who are in the process of launching and growing purpose-driven brands. (Buy the book here: https://amzn.to/35wo2y9 )
*** If you would like to book a powerful Breakthrough Power Hour and work through a challenge or strategize how to launch or grow your fashion business, book an hour with Dessy here***

Contact Method:
Fashion Insiders & Co
official website: http://fashioninsiders.co/
Instagram: @fashioninsidersco
Discover more great content on our YouTube channel.

If you enjoyed this episode, please leave us a 5 *star* rating and a review on iTunes - it helps us get this podcast discovered by more listeners just like yourself. Thank you.

To submit any questions or get in touch with topic suggestions, write to us at insider(at)fashioninsiders(dot)co
061: Craft is Sanity and Brand is Vanity with Yusuf Osman Yusuf’s passion for making started whilst reading law at The London School of Economics where he thrived in the extracurricular. He continued to explore his creative side whilst training to be a solicitor. An avid workshop taker, he tried the gamut of crafts and discovered a passion for premium natural materials and a flair for working with his hands
A chance weekend workshop in The Cotswolds introduced Yusuf to the world of traditional British leather craftsmanship and began a quest that has taken Yusuf all over the world to learn from the best and returning home to obsessively hone his skills in his home studio
An all-consuming hobby turned into a career and you can learn all about it and a lot more in this episode:
Listen to this episode and discover:
How Yusuf turned a passion into a hobby into a profession and why he is proud to be a craftsman;
What are the mistakes he made and continues to make that he would like other creatives to know about;
The importance of not falling for the current culture glorifying the idea of "hustling" [12:00]
The importance of having different streams of income [18:00]
How to protect your designs from being copied [33:00]
What it means to be "sustainable" as a brand [38:00]

Key Takeaways:
Leatherwork is a beautiful marriage of beautiful material and the craftsmanship process. 
Craft is about connecting. Connecting with the materials and then transmitting that connection. 

For me, there is no choice but to work on my own.


Making is therapy. It is a way to process things, a way to turn whatever feelings I have inside into something beautiful.


When most people start out they want to overprice the value of their art.


Why are you setting up a brand if you care for the planet?
Making more products is not saving anyone! The solution is not making more stuff!


Resources:
Connect with Yusef via:
https://www.yussi.co/
Instagram: @yussico
Fall in love with leather under Yusef's watchful eye - book a workshop HERE
 
About the Podcast Host:
Dessy is the author of Become a Fashion Insider book and the founder of Fashion Insiders & Co - an online platform supporting fashion and creative entrepreneurs who are in the process of launching and growing purpose-driven brands. (Buy the book here: https://amzn.to/35wo2y9 )
*** If you would like to book a powerful Breakthrough Power Hour and work through a challenge or strategize how to launch or grow your fashion business, book an hour with Dessy here***

Contact Method:
Fashion Insiders & Co
official website: http://fashioninsiders.co/
Instagram: @fashioninsidersco
Discover more great content on our YouTube channel.

If you enjoyed this episode, please leave us a 5 *star* rating and a review on iTunes - it helps us get this podcast discovered by more listeners just like yourself. Thank you.

To submit any questions or get in touch with topic suggestions, write to us at insider(at)fashioninsiders(dot)co
060: Growing Your Brand Via Hybrid Collection Co-creation Most creative brand founders inexperienced in business observe and emulate how others do it. However, so much can be missed and left invisible to a trained eye.
In this episode, you'll discover how to add to your collection range strategically and by taking a lesser risk. Growth can come from many sources and not everything you can offer as a product under the label of your brand must be completely new and designed and made by you alone. 
 
Thinking and acting strategically with an end outcome in mind is the secret sauce many successful brand founders utilise successfully and use later as leverage to faster and bigger gains and growth. You can too!
Listen to this episode and discover:
The four hybrid collection creation opportunities are available to anyone in the fashion industry.
Why using external sources to add to your already existing range can be a smart move.
How to know what to use and when to use hybrid co-creation opportunities.

Key Takeaways:
Hybrid co-creation opportunities allow for low-risk, maximum gains experimentation.
There is more than one way to grow your product range and fast track the growth of your brand.
You don't have to choose this or that. The fashion business is not black or white. You can have both - this AND that. 

Join the waitlist HERE and be the first to know when Fashion Collections That Sell training opens for enrolment. Discover how to create a steady flow of supply and demand for your fashion business. 
 
Resources:
Get your copy of the Become A Fashion Insider book here: Amazon UK | Amazon USA and all other international outlets of Amazon, Barnes & Noble, Waterstones and other online booksellers.

 
About the Podcast Host:
Dessy is the author of Become a Fashion Insider book and the founder of Fashion Insiders & Co - an online platform supporting fashion and creative entrepreneurs who are in the process of launching and growing purpose-driven brands. (Buy the book here: https://amzn.to/35wo2y9 )
*** If you would like to book a powerful Breakthrough Power Hour and work through a challenge or strategize how to launch or grow your fashion business, book an hour with Dessy here***

Contact Method:
Fashion Insiders & Co
official website: http://fashioninsiders.co/
Instagram: @fashioninsidersco
Discover more great content on our YouTube channel.

If you enjoyed this episode, please leave us a 5 *star* rating and a review on iTunes - it helps us get this podcast discovered by more listeners just like yourself. Thank you.

To submit any questions or get in touch with topic suggestions, write to us at insider(at)fashioninsiders(dot)co
059: The right collection range can attract the right customers and grow your brand (P2). Most creative brand founders and designers overestimate the importance of individual products and design elements and hugely underestimate the importance of having a cohesive collection. 

In fact - most creative brand founders do not understand what "cohesive" means in terms of a collection structure. In continuation from episode 58, in this episode you will discover a new layer of awareness you must have as a brand founder and designer.

Listen to this episode and discover:

The two aspects your collection ranges must have in order to work harder for your brand and convert more sales;

The three types of audience you are encountering when marketing

The importance of having various price points within your range;

What is the most important goal product collections must accomplish;

and so much more....


Key Takeaways:

Successful collections need to recognise and address the three types of audience you are dealing with at any point in time.

Customers need the right amount of choice in order to make a purchase - not too much and not too little.

Price diversity within your range allows for customers at different points of their customer journey to convert. 


Join the waitlist HERE and be the first to know when Fashion Collections That Sell training opens for enrolment. Discover how to create a steady flow of supply and demand for your fashion business. 

 

Resources:

Get your copy of the Become A Fashion Insider book here: Amazon UK | Amazon USA and all other international outlets of Amazon, Barnes & Noble, Waterstones and other online booksellers.


 

About the Podcast Host:

Dessy is the author of Become a Fashion Insider book and the founder of Fashion Insiders & Co - an online platform supporting fashion and creative entrepreneurs who are in the process of launching and growing purpose-driven brands. (Buy the book here:

https://amzn.to/35wo2y9 )

*** If you would like to book a powerful Breakthrough Power Hour and work through a challenge or strategize how to launch or grow your fashion business, book an hour with Dessy here***

Contact Method:
Fashion Insiders & Co
official website: http://fashioninsiders.co/
Instagram: @fashioninsidersco

Discover more great content on our YouTube channel.


If you enjoyed this episode, please leave us a 5 *star* rating and a review on iTunes - it helps us get this podcast discovered by more listeners just like yourself. Thank you.

To submit any questions or get in touch with topic suggestions, write to us at insider(at)fashioninsiders(dot)co
058: Having Cohesive Collections Can Grow Your Brand (Part 1) Most creative brand founders and designers overestimate the importance of individual products and design elements and hugely underestimate the importance of having a cohesive collection. 

In fact - most creative brand founders do not understand what "cohesive" means in terms of a collection structure. 

Listen to this episode and discover:

The three key areas most brand founders face challenges that prevent them from seeing steady business growth;

What having a cohesive collection means [13:00m]

The importance of focusing on the "evolution" of your product ranges and not having a mini "revolution" every time you launch;

How a cohesive range can help grow your brand from a customer point of view;

and so much more....


Key Takeaways:

Collection building is about evolution and not revolution.

Collections must look like families and the products within them look like they belong together.

Successful brands know how to create and cultivate loyal repeat customers.


Resources:

Get your copy of the Become A Fashion Insider book here: Amazon UK | Amazon USA and all other international outlets of Amazon, Barnes & Noble, Waterstones and other online booksellers.


 

Join the waitlist HERE and be the first to know when Fashion Collections That Sell training opens for enrolment. Discover how to create a steady flow of supply and demand for your fashion business. 


 

About the Podcast Host:

Dessy is the author of Become a Fashion Insider book and the founder of Fashion Insiders & Co - an online platform supporting fashion and creative entrepreneurs who are in the process of launching and growing purpose-driven brands. (Buy the book here:

https://amzn.to/35wo2y9 )

*** If you would like to book a powerful Breakthrough Power Hour and work through a challenge or strategize how to launch or grow your fashion business, book an hour with Dessy here***

Contact Method:
Fashion Insiders & Co
official website: http://fashioninsiders.co/
Instagram: @fashioninsidersco

Discover more great content on our YouTube channel.


If you enjoyed this episode, please leave us a 5 *star* rating and a review on iTunes - it helps us get this podcast discovered by more listeners just like yourself. Thank you.

To submit any questions or get in touch with topic suggestions, write to us at insider(at)fashioninsiders(dot)co
057: Growing Your Brand Through Omni Sales Opportunities with Sonia Summan Meet Sonia Summan - a multi-talented fashion industry expert who has spent 20+ years specialising in sales for a wide range of brands from the high street to the luxury segment of the industry. Quite honestly - there is nothing Sonia doesn't know about growing a fashion brand vis a vis different routes to market. Which is what this episode is all about...

Listen to this episode and discover:

What Sonia's current role in the fashion industry is (clue: she wears more than one fashion hat) and how Sonia learned to be a top sales expert;

How the sales opportunities within the industry have changed over the last couple of decades and what are they (hint: Sonia has been part of setting up JVs, franchises, wholesale, licensing, retail set up and more...)

What caused her leave working for fast fashion (there were weeks when she made over 1 million pounds in sales in that one week alone) and pivot; working for fast fashion meant that sometimes she was involved in selling over 52 collections a year;

The importance of networking as a brand growth strategy and getting organic reach

The importance of having a two-fold sustainability outlook - environment and business. 

When is licensing the right route for a small brand to explore and how to make the best of this sales option

what she do now and why she is so happy at this point of her career.


Episode Takeaways:

High street selling is about volume (margins can be lower) and has to hit the MOQ of the supplier whereas in luxury fashion sales numbers are lower and there is a focus on nurturing the customer along the buyer journey.


Resources:

Connect with Sonia via:

Linked In: www.linkedin.com/in/soniasumman
Instagram: @fashionstrategists.com

ClubHouse: sonia205

 

REGISTER YOUR INTEREST IN THE FASHION COLLECTIONS THAT SELL 

Join the waitlist HERE and be the first to know when Fashion Collections That Sell training opens for enrolment. Discover how to create a steady flow of supply and demand for your fashion business. 


About the Podcast Host:

Dessy is the author of Become a Fashion Insider book and the founder of Fashion Insiders & Co - an online platform supporting fashion and creative entrepreneurs who are in the process of launching and growing purpose-driven brands. (Buy the book here:

https://amzn.to/35wo2y9 )

*** If you would like to book a powerful Breakthrough Power Hour and work through a challenge or strategize how to launch or grow your fashion business, book an hour with Dessy here***

Contact Method:
Fashion Insiders & Co
official website: http://fashioninsiders.co/
Instagram: @fashioninsidersco

Discover more great content on our YouTube channel.


If you enjoyed this episode, please leave us a 5 *star* rating and a review on iTunes - it helps us get this podcast discovered by more listeners just like yourself. Thank you.

To submit any questions or get in touch with topic suggestions, write to us at insider(at)fashioninsiders(dot)co
056: Struggling to grow your fashion brand? Here’s why... More than half of those brands that launch close doors within a year or two of launch. Many struggle a little longer and join the long list of brands that once had so much promise and then they no longer could be sustained. If you wonder why or feel like you are one of those founders navigating the fashion entrepreneurial rollercoaster then listen on.... In this episode you will discover the key reason why so many brand founders become overwhelmed, and what they can do about it.

Listen to this episode and discover:

What is the supply and demand every fashion business must balance;

How to balance the two sides of the business and avoid overwhelm

and much more...


Resources:

Get your copy of the Become A Fashion Insider book here: Amazon UK | Amazon USA and all other international outlets of Amazon, Barnes & Noble, Waterstones and other online booksellers.


 

Join the waitlist HERE and be the first to know when Fashion Collections That Sell training opens for enrolment. Discover how to create a steady flow of supply and demand for your fashion business. 


About the Podcast Host:

Dessy is the author of Become a Fashion Insider book and the founder of Fashion Insiders & Co - an online platform supporting fashion and creative entrepreneurs who are in the process of launching and growing purpose-driven brands. (Buy the book here:

https://amzn.to/35wo2y9 )

*** If you would like to book a powerful Breakthrough Power Hour and work through a challenge or strategize how to launch or grow your fashion business, book an hour with Dessy here***

Contact Method:
Fashion Insiders & Co
official website: http://fashioninsiders.co/
Instagram: @fashioninsidersco

Discover more great content on our YouTube channel.


If you enjoyed this episode, please leave us a 5 *star* rating and a review on iTunes - it helps us get this podcast discovered by more listeners just like yourself. Thank you.

To submit any questions or get in touch with topic suggestions, write to us at insider(at)fashioninsiders(dot)co
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