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Impact Marketer

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A no fluff, no BS, and completely actionable approach to digital marketing. Think conversational Joe Rogan show meets entrepreneurship.

There’s something inspiring about the perspective of others absolutely crushing it. You’re probably thinking that these individuals are so far from ordinary. Impact Marketer’s mission is to debunk that and push conversations with high-level marketers into everyday normalcy. Every week, join Rony Hay as he interviews high caliber digital marketing entrepreneurs… Continue Reading >>
A no fluff, no BS, and completely actionable approach to digital marketing. Think conversational Joe Rogan show meets entrepreneurship.

There’s something inspiring about the perspective of others absolutely crushing it. You’re probably thinking that these individuals are so far from ordinary. Impact Marketer’s mission is to debunk that and push conversations with high-level marketers into everyday normalcy. Every week, join Rony Hay as he interviews high caliber digital marketing entrepreneurs to find out the mindset and skills they had to acquire to get where they are.

If you agree that perspectives change beliefs, beliefs lead to actions, and actions lead to growth… Impact Marketer is for you. << Show Less
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#042 Explode Organic Growth With A Paid Ad Strategy Who is Rich and Clear A skin care company focused on the African American community as its main target market. They have affordable skin care products that actually work. Before Klout brought them on board, the owner, Ernest, had built up a following of more than 500K followers on Instagram. The business was successful and sustainable, without having run a single ad. Why paid ads? Earnest was looking to take his business to the next level with paid ads. This is an ideal situation for Klout (and any marketing company). When a business is already established and successful organically, using paid ads is like pouring gas on an already serious fire. How did we get started? One of the issues about starting with a client like this, however, is a potential lack of data. In the case of Rich and Clear, there was data from Instagram in terms of followers, likes, etc. but nothing from ads on Facebook or Google. However, the company had a ton of data from Shopify that we were able to tap into to build out our first ad sets. Is email dead? We've said this a number of times on the show, but it's worth repeating. Email data is absolute gold. Still. Not only for email marketing (we get to that in a bit), but also for building out campaigns, audiences, and more. As Rony Hay says, "Email is print money." We ALWAYS recommend building an email list as soon as you start your business. Even a small number (e.g. less than 100) can be powerful data for marketing. Google vs. Facebook Ecosystems You want to make sure the company is represented on both major ecosystems for brand legitimacy. People will search for your brand after seeing your ads, or your products. You need to be present in both Google search and Facebook to build trust. The second reason is to be able to retarget ads across both system. Key problems with Rich and Clear before Klout The company had a very common problem that we see when we bring a client on board: the Facebook Business Manager was suspended and we had to spend a considerable amount of time cleaning up the account before we could kick off our campaigns. The company's facebook page was also suspended, further complicating things. The Klout Solution Because Facebook was essentially dead when Rich and Clear came on board, we focused on Instagram campaigns to build up the account initially. After we cleared and re-opened Facebook, we launched campaigns there as well. In addition, we built out email campaigns and automations to take advantage of all the massive amount of data Earnest already had in order to start increasing customer lifetime value. A huge issue with this was that all emails were going to spam for past customers. So we very carefully rebuilt the list responsiveness by using text-only emails initially and then slowly re-introducing images and other CTAs. Critical Learning If you have an email open rate that is less than 10%, you have trained your list to believe that you're always promoting and as such, your emails have a very limited perceived value. You should take action immediately to change this. In order to do this, you should produce community relevant content that does NOT promote. SMS Marketing There is a future opportunity to build out SMS marketing for Rich and Clear. We're not there yet (because we build out one thing at a time). However, SMS is a great different channel to use because of the high engagement rate. If you can get people's phone numbers they are gold for future marketing. Ninety day results with Klout The business was averaging about $100K in revenue when we brought them on board. While we actually started somewhat conservative in our campaigns, 90 days into the client relationship, the company is now breaking $200K per month. Email revenue has gone from 1-2% to 19-20% of monthly top line.
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#042 Explode Organic Growth With A Paid Ad Strategy Who is Rich and Clear A skin care company focused on the African American community as its main target market. They have affordable skin care products that actually work. Before Klout brought them on board, the owner, Ernest, had built up a following of more than 500K followers on Instagram. The business was successful and sustainable, without having run a single ad. Why paid ads? Earnest was looking to take his business to the next level with paid ads. This is an ideal situation for Klout (and any marketing company). When a business is already established and successful organically, using paid ads is like pouring gas on an already serious fire. How did we get started? One of the issues about starting with a client like this, however, is a potential lack of data. In the case of Rich and Clear, there was data from Instagram in terms of followers, likes, etc. but nothing from ads on Facebook or Google. However, the company had a ton of data from Shopify that we were able to tap into to build out our first ad sets. Is email dead? We've said this a number of times on the show, but it's worth repeating. Email data is absolute gold. Still. Not only for email marketing (we get to that in a bit), but also for building out campaigns, audiences, and more. As Rony Hay says, "Email is print money." We ALWAYS recommend building an email list as soon as you start your business. Even a small number (e.g. less than 100) can be powerful data for marketing. Google vs. Facebook Ecosystems You want to make sure the company is represented on both major ecosystems for brand legitimacy. People will search for your brand after seeing your ads, or your products. You need to be present in both Google search and Facebook to build trust. The second reason is to be able to retarget ads across both system. Key problems with Rich and Clear before Klout The company had a very common problem that we see when we bring a client on board: the Facebook Business Manager was suspended and we had to spend a considerable amount of time cleaning up the account before we could kick off our campaigns. The company's facebook page was also suspended, further complicating things. The Klout Solution Because Facebook was essentially dead when Rich and Clear came on board, we focused on Instagram campaigns to build up the account initially. After we cleared and re-opened Facebook, we launched campaigns there as well. In addition, we built out email campaigns and automations to take advantage of all the massive amount of data Earnest already had in order to start increasing customer lifetime value. A huge issue with this was that all emails were going to spam for past customers. So we very carefully rebuilt the list responsiveness by using text-only emails initially and then slowly re-introducing images and other CTAs. Critical Learning If you have an email open rate that is less than 10%, you have trained your list to believe that you're always promoting and as such, your emails have a very limited perceived value. You should take action immediately to change this. In order to do this, you should produce community relevant content that does NOT promote. SMS Marketing There is a future opportunity to build out SMS marketing for Rich and Clear. We're not there yet (because we build out one thing at a time). However, SMS is a great different channel to use because of the high engagement rate. If you can get people's phone numbers they are gold for future marketing. Ninety day results with Klout The business was averaging about $100K in revenue when we brought them on board. While we actually started somewhat conservative in our campaigns, 90 days into the client relationship, the company is now breaking $200K per month. Email revenue has gone from 1-2% to 19-20% of monthly top line.
#041 From Wholesale to D2C with Style Reform Style reform is a small but mighty, woman owned, athliesure brand. They've been around for a few years, and we brought them on board in Klout about 90 days ago. The interesting business case with Style Reform is that they are a wholesaler pivoting to D2C and that's where our paid ads strategy is focused. In this episode, Rony, Kevin and I talk about:- How we got started with Style Reform and some unique aspects of their onboarding- How a post by JLo happen and its effects on the business- The Difference between Sales and Marketing- Bidding strategies: Lowest costs vs Cost Cap campaigns- Moving from Wholesale to D2C- Lessons Learned for Klout
#040 Generating CLTV with Obega Beauty Today’s conversation focuses on a business called Obega Beauty: a drop shipping company that sells support bras for women.In this episode, Rony, Kevin and I touch on topics around:Whether or not drop shipping is dead & how to do it rightWhat business owners need to know about testing adsThe dangers of being a one product company and not focusing on CLTVWhy you can never just “set it and forget it” with ad spend (or your business)How Klout approached scale and growth for this business and the lessons we learned from the engagement
#39 Scaling Artizara.com With New Customers Today’s episode focuses on a company called Artizara. Artizara is a pioneer in the online modest fashion space. They’ve been around since 2002 and they’ve been a client at Klout for more than a year.In this episode, Stephen, Rony and Kevin discuss how Klout has been able to drive continued success and scale with new customers for Artizara with our signature Ultimate Paid Ads advantage program.I invite you to join us for this detail packed 20 minutes or so as we dive into the details of:The status of Artizara when they came onboard with us as an almost decade old brand that was doing well, but not growing rapidly and acquiring new clients How the previous marketing agency Artizara worked with wasn’t able to find new customers to continue to scale the company and how their data was “finessed” to look good, rather than actually delivering on performance The key metrics we used to immediately create a difference in performance during the onboarding process Why an organized, structured and uniform campaign in Facebook is absolutely essential for being able to scale success The fundamental mistake in Artizara’s ad sets that were limiting their growth that we fixed What questions business owners should ask an agency like Klout before working with them and the lessons that we learned from the Artizara experience to continue to refine and improve our service
#038 Anthony Blatner On Dominating LinkedIn Ads To Never Worry About B2B Leads Again In today’s full-length episode of Impact Marketer, we’re interviewing Anthony Blatner. Anthony is an ex-IBMer, tech founder, and digital entrepreneur. He’s managed over $5 million in ad spend and has been able to generate over 165,000 sales opportunities for his clients.He’s also completed 4 marathons and an ultra marathon in the last year. He’s been committed to being the best there is at LinkedIn Ads becoming the go-to authority in the space.On this episode, you’ll learn:The One Area Of Your Funnel LinkedIn Ads Are PERFECT ForLinkedIn VS Facebook Ads: Don’t Make This Rookie MistakeThe Laser Accurate Targeting Strategies To Reach Your Audience On LinkedInConnect with Anthony Blatner:Blog: ModernMedia.ioEmail: Anthony@modernmedia.iohttps://www.linkedin.com/in/anthonyblatner
#037 How To Go From A 9to5 At IBM To Running A LinkedIn Ads Agency In today’s Talk Of The Day episode of Impact Marketer, we’re interviewing Anthony Blatner. Anthony is an ex-IBMer, tech founder, and digital entrepreneur. He’s managed over $5 million in ad spend and has been able to generate over 165,000 sales opportunities for his clients.He’s also completed 4 marathons and an ultra marathon in the last year. He’s been committed to being the best there is at LinkedIn Ads becoming the go-to authority in the space.On this episode, you’ll learn:How To Use Freelancing To Find True Fulfillment In Your WorkHow To Avoid Analysis Paralysis To Create Long Term MomentumConnect with Anthony Blatner:Blog: ModernMedia.ioEmail: Anthony@modernmedia.iohttps://www.linkedin.com/in/anthonyblatner
#036 Rony Hay On Automating Your Sales Pipeline To Sell More B2B Services Than You Can Handle In today’s full-length episode of Impact Marketer, I’ll be sharing my experience of growing my agency Klout Consulting through automated social selling on platforms like LinkedIn. In the last month I’ve closed over 5 figures worth of deals through this.This has been repeatedly used to scale countless B2B businesses to 5+ figures per month. Without sales you have no business. This is one of the most important aspects to keeping your business alive - by creating predictable income. This is a deep and tactical episode; grab a pen and pad cause you’ll need it.On this episode, you’ll learn:What Social Selling Is And The Do’s And Don’ts That’ll Make Or Break YouMy Three Part Sales Flow That Makes You Look Like An Expert Even If You Don’t Post A Ton Of ContentThe Exact Software I Use To Automate This Process From Start To FinishConnect with me:IG @HayRony - Text, DM, or email me through here.KloutConsulting.com
#035 Overcoming Insecurity After Dropping Out Of College To Launch A Failing Ecommerce Business In today’s Talk Of The Day episode of Impact Marketer, I’ll be sharing my personal story of how I overcame massively failing my first real business. I feel deep into a dark place where I doubted every move I made professionally and needed constant reassurance.I dropped out of college, lost a 5 year relationship, and failed two businesses at the same time. Oh I was also $10k in debt from one of the failed launches as well. I knew I could get out of it. But I didn’t believe or perceive that I could.My current life is changing pretty rapidly for the better and I wanted to keep you in the loop because you’ve been with me through it all.Next week I’ll be going over the strategies I used to get my agency over $10k per month in recurring revenue. Stay tuned and thanks for listening.Connect with me:IG @HayRony - Text, DM, or email me through here.
#034 Charlie Chang On Viral Growth Hacking TikTok in 2020 In today’s full-length episode of Impact Marketer, we’re interviewing Charlie Chang. Charlie is a serial entrepreneur, personal finance Youtuber, and social media influencer. He’s recently launched Core Capital Realty, a residential real estate brokerage serving LA and Orange County.He’s a true hustler that does photography, modeling, and runs an Amazon FBA business. His Youtube is where he posts his side hustle content and has been able to EXPLODE on social media using TikTok. He’s been able to overcome camera shyness and provide value and guidance when most are questioning their job security.On this episode, you’ll learn:The Story Behind A 3.5 Million View TikTok VideoThe Key To Cracking The TikTok Algorithm How To Growth-Hack Multiple Platforms At OnceConnect with Charlie Chang:IG: @Charlie__Chang (That’s 2 underscores)Youtube: Charlie Chang - https://www.youtube.com/channel/UCTQuKo8v0PaPCvk5aRxc_Yg
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