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‎Inside Auto Podcast

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The Inside Auto Podcast is hosted by Aharon Horwitz. In this podcast, he features everyone and anyone you'd want to talk to in and out of the automotive industry. Continue Reading >>
The Inside Auto Podcast is hosted by Aharon Horwitz. In this podcast, he features everyone and anyone you'd want to talk to in and out of the automotive industry. << Show Less
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The Rebirth of the Automotive Conference With Paul J Daly and Kyle Mountsier Paul J Daly is the Founder and CEO of Automotive State of The Union (ASOTU), which offers automotive news, industry insights, and information for dealers and industry partners. He has been part of the automotive industry for 20 years, from selling his first startup to writing his NADA (National Automobile Dealers Association) Academy trusted book, The Automotive Manifesto. When the pandemic hit, Paul started the first ASOTU live stream event and has since become the only dealer-owned media publisher.  Kyle Mountsier is a Partner and COO at ASOTU, the Founder of Auto Genius, and the Co-founder of Contagious Auto. He has been in the automotive industry since 2009, with more than a decade on the dealership frontlines. His unique ability to connect people and processes makes him a trusted adviser among dealer principals, GMs, marketing directors, and auto industry vendors. Through his work with ASOTU, Auto Genius, and Contagious Auto, Kyle has taught thousands of people in the industry through workshops and keynotes. In this episode… Although the automotive industry has evolved a lot over the years, some processes remain unchanged. For instance, some dealers and vendors use old methods to communicate with customers and partners, which often limits success.  For this reason, there is a need to learn best practices specific for this industry. According to Paul J Daly and Kyle Mountsier, the solution is to bring professionals together in one community where they can connect and learn from each other. By joining communities such as Auto Genius and Automotive State of the Union, you can discover optimum technology and work with other professionals to anticipate industry trends.  In this episode of the InsideAuto podcast, Ilana Shabtay interviews Paul J Daly and Kyle Mountsier from Automotive State of The Union (ASOTU), to talk about the rebirth of the automotive space. They also discuss ASOTU's mission and the importance of people, processes, and technology in the automotive industry.
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The Rebirth of the Automotive Conference With Paul J Daly and Kyle Mountsier Paul J Daly is the Founder and CEO of Automotive State of The Union (ASOTU), which offers automotive news, industry insights, and information for dealers and industry partners. He has been part of the automotive industry for 20 years, from selling his first startup to writing his NADA (National Automobile Dealers Association) Academy trusted book, The Automotive Manifesto. When the pandemic hit, Paul started the first ASOTU live stream event and has since become the only dealer-owned media publisher.  Kyle Mountsier is a Partner and COO at ASOTU, the Founder of Auto Genius, and the Co-founder of Contagious Auto. He has been in the automotive industry since 2009, with more than a decade on the dealership frontlines. His unique ability to connect people and processes makes him a trusted adviser among dealer principals, GMs, marketing directors, and auto industry vendors. Through his work with ASOTU, Auto Genius, and Contagious Auto, Kyle has taught thousands of people in the industry through workshops and keynotes. In this episode… Although the automotive industry has evolved a lot over the years, some processes remain unchanged. For instance, some dealers and vendors use old methods to communicate with customers and partners, which often limits success.  For this reason, there is a need to learn best practices specific for this industry. According to Paul J Daly and Kyle Mountsier, the solution is to bring professionals together in one community where they can connect and learn from each other. By joining communities such as Auto Genius and Automotive State of the Union, you can discover optimum technology and work with other professionals to anticipate industry trends.  In this episode of the InsideAuto podcast, Ilana Shabtay interviews Paul J Daly and Kyle Mountsier from Automotive State of The Union (ASOTU), to talk about the rebirth of the automotive space. They also discuss ASOTU's mission and the importance of people, processes, and technology in the automotive industry.
Social Media Advertising Strategies for Dealerships With Eric Barbosa Eric Barbosa is the Managing Partner at Henson Brand CDJR Ford Chevrolet GMC Buick and has been in the automotive industry for over 23 years. He is a multi-talented, top-tier automotive dealership business leader known for having strong ability to drive sales with experience in finance, budget management, and customer service. Eric is valued for having accomplished volume and profit records in selling new and pre-owned cars. In this episode… Social media can be a great source of leads for dealerships. When utilized properly, it can be an easy way to drive sales and promote creativity among marketing teams. So, how can you build a unique social media advertising strategy?  Eric Barbosa leverages social media giveaways and Facebook Live events to market cars for his dealership. He drives traffic, engagement and exposure by offering cars to people in need. Through this strategy, he is able to generate 200 leads per day.  In this episode of the InsideAuto Podcast, Ilana Shabtay interviews Eric Barbosa, the Managing Partner at Henson Brand CDJR Ford Chevrolet GMC Buick, about how he uses social media advertising to generate leads. Eric also shares strategies for handling inventory shortages and managing a large contact database.
Competing for the Best Customer Experience Colton Ray is the Chief Executive Officer at FUSE Autotech. He has more than 20 years of experience in the automotive industry, including several standout leadership roles. Before joining FUSE Autotech, Colton served as the Chief Merchandising Officer for Walser Automotive Group. During that time, Walser added nearly 5% of market share with 23 stores. In 2021, Colton was awarded Automotive News' 40 Under 40 Award for his performance at the Walser Automotive Group. Alan Krutsch is the Director of Industry Relations at FUSE Autotech. His auto career started on the sales floor and progressed through finance and sales management. Alan has served as director of marketing for two prominent dealer groups where his brand management knowledge and skills as an innovative digital marketer led to market share increases and reduced costs per vehicle sold. He has also spoken at numerous industry conferences on digital marketing and customer experience. In this episode… How much time does your dealership spend negotiating with customers for a fair car price? What can you do to make the buying process easier and simpler for them? How can you effectively compete with other dealerships when it comes to a better customer experience? In the current market, many customers prefer to get one fixed price that is fair so they don't have to spend a lot of time negotiating with salespeople. This means that dealerships need to have the right business model to make their customer experience fun, fast, and encouraging for future sales.  In this episode of the InsideAuto Podcast, Ilana Shabtay is joined by Colton Ray and Alan Krutsch from FUSE Autotech to talk about competing for the best customer experience. They also discuss the future of modern retailing in the automotive space and how demand and supply in the car market have evolved.
The Need for Simple and Specific Automation in the Automotive Space With Colby Joyner and Jarrod Kilway Colby Joyner is the Vice President of Sales at Konect.ai, an AI-driven software that is built to increase lead engagement and drive conversions for automotive dealers. Colby is a former Air Traffic Controller in the US Air Force and a former EMT. Before joining Konect.ai, he was the Platform Director of Bravo Auto Group. His goal is to bring efficient processes into the automotive space and increase their use of technology. Colby is also a husband and father. Jarrod Kilway is the Vice President of Strategy and Success at Konect.ai. He is an Automotive News 40 Under 40 Nominee, a founding member of Auto Genius, and the former Director of Digital Strategy and Solutions for Germain Automotive. Jarrod entered the automotive space while in college and holds a degree from the University of Akron. In this episode… How specific or targeted is the technology you use in your dealership? Is it too broad and complicated? Or is it easy to use? Automation is meant to make processes easier and more efficient. Your automated marketing messages need to be targeted to a specific audience and increase engagement with them. Specific automation not only helps in making dealerships more productive but also increases profitability, improves communication among teams and customers, and in the long run, helps build better relationships.  In this episode of the InsideAuto Podcast, Ilana Shabtay is joined by Colby Joyner and Jarrod Kilway from Konect.ai to talk about the need for simple and specific automation in the automotive space. They discuss why dealerships fear adopting technology, what success looks like for sales representatives, and the importance of software integration. Stay tuned.
Focusing On Your Team To Build A Successful Dealership With Delano Palmer Delano Palmer is the General Manager at Tony T Chrysler Dodge Jeep Ram of Orangeburg. Originally from Panama, Delano left the country when he was seven years old and spent about eight years in Germany before settling in Texas. Since then, he has run three different dealerships and successfully turned them around with his leadership style and knack for business.  In this episode… Building a profitable and successful dealership is not just about selling cars. You need to have the right people with the right mindset, talent, and skills to drive success. They also have to believe in themselves, have the right vision, and work as a team.  So what process changes can you make to unlock the full potential of your team and build a better business? How can you use technology to make your team more efficient? In this episode of the InsideAuto Podcast, Ilana Shabtay is joined by Delano Palmer, the General Manager at Tony T Chrysler Dodge Jeep Ram of Orangeburg, to talk about the importance of focusing on your team to build a successful dealership. Delano explains how he helped different dealerships turn losses into profits, talks about the challenges he faced along the way, and shares his thoughts on the use of Meta in the automotive industry. Stay tuned.
The Connection Between One Pound of M&Ms and a Great Customer Experience With Aaron Bickart Aaron Bickart is a recognized senior leader, entrepreneur, and the Executive Vice President and General Manager of OfferLogix, where he spearheads the development and execution of the company's business strategy. He is an award-winning sales and marketing professional with over 30 years of success in the automotive industry. Throughout his career, Aaron has built partnerships with major OEMs and automotive players like Cox Automotive while serving in different leadership roles at Team Velocity and The Reynolds and Reynolds Company. In this episode… What can dealerships do to provide a better customer experience to their clients? How can they offer customers the best car deals in the market and stay competitive? The automotive industry has evolved over the years. Customers' needs and expectations have also changed, especially with the growth of eCommerce and online retailing. This is why personalization has become so essential in the current auto industry: it helps dealers customize their offerings and retain customers for the long term. In this episode of the InsideAuto podcast, Ilana Shabtay is joined by Aaron Bickart, the Executive Vice President and General Manager of OfferLogix, to discuss the value of personalizing the customer journey in automotive. Aaron also talks about OfferLogix's Penny Perfect Payments, the adoption of technology in the automotive industry, and how OfferLogix offers a smooth customer experience. Stay tuned.
Launching AutoLeadStar's Customer Data and Experience Platform (CDXP) Aharon Horwitz is the CEO of AutoLeadStar, a company that uses innovative technology to help car dealerships successfully engage online buyers. Their software automates a dealership’s marketing funnel and provides them with around-the-clock services to drive quality traffic to their websites. AutoLeadStar works with over 30 OEM brands and has been featured in over 10 auto publications, including Dealer Magazine, Auto Dealer Today, and Car Biz Today. Aharon is also the co-host of the InsideAuto Podcast.  Ilana Shabtay is the Vice President of Marketing at AutoLeadStar and the Co-host of the InsideAuto Podcast. She is an experienced marketer, innovator, and growth hacker with expertise in digital marketing, artificial intelligence, and automotive. Ilana is also a Dealer Marketing Expert Panelist.  In this episode… Data plays a very important role in the growth and success of car dealerships. Not only does it help dealers learn more about their customers and products, but it also helps in driving digital marketing strategies.  However, dealers need to have the right infrastructure to organize and use this data. This is where a customer data and experience platform (CDXP) comes in handy. It makes it easier for dealers to own their own data, focus on strategic growth, increase efficiency, and provide more value to customers. In this episode of the InsideAuto Podcast, co-hosts Aharon Horwitz and Ilana Shabtay sit down to talk about the recent launch of AutoLeadStar's Customer Data and Experience Platform (CDXP). They discuss the benefits of CDXPs, how dealers have been responding to AutoLeadStar's platform, and what other players in the automotive industry are doing.
Adopting Technology in Automotive and the Need for Customer-Centric Experiences Jennifer Sanford is the Vice President of Marketing and Industry Relations at STELLA Automotive AI, a division of Telepathy Lab. She is responsible for marketing, brand management, and industry relationships within automotive. She has a lot of expertise not just in automotive but also in the health insurance and recruitment industries. Within automotive, Jennifer previously built and led marketing, lead generation, brand management, and OEM business development at Dominion Dealer Solutions as the VP of Marketing. In her free time, she and her husband spend a lot of time sailing in the bay. In this episode… Although the adoption of technology in dealerships has led to the growth of digital retailing, customers who walk into a dealership still expect above and beyond in-person experiences. They want to be received well, treated well, and talk to a salesperson who will listen and provide them with the products they want. Dealerships, therefore, have to ensure that they keep their customers at the center of their businesses. They have to create customer-centric experiences so that the customers feel valued and return, which will also act as a good referral system for the dealership. In this episode of the InsideAuto Podcast, Ilana Shabtay is joined by Jennifer Sanford, the Vice President of Marketing and Industry Relations at STELLA Automotive AI, to talk about the adoption of technology in the automotive space and the importance of providing customer-centric experiences in dealerships. They also talk about the benefits of training employees and using data to serve customers better. Stay tuned.
Year in Review with Ilana Shabtay Ilana Shabtay is the Director of Marketing at AutoLeadStar and the Co-host of the InsideAuto Podcast. She is an experienced marketer, innovator, and growth hacker with expertise in digital marketing, artificial intelligence, and automotive. Ilana is also a Dealer Marketing Expert Panelist. In this episode… Over the last year, dealerships have had to pivot and make changes in the way they run their operations, how they market their products, and their strategies for communicating with customers. This has mostly been accelerated by technology and the COVID-19 pandemic. Over the same period, Ilana Shabtay has had the privilege to interview some great guests on the InsideAuto Podcast. They’ve shared their advice on various topics affecting car dealerships, ranging from adopting new technology and handling inventory shortages to leveraging vanity metrics. In this episode of the InsideAuto Podcast, host Ilana Shabtay sits down with Dr. Jeremy Weisz, Co-founder of Rise25 Media, to talk about the interviews she did over the last year. Ilana shares some of the guests who were featured on the podcast and what she learned from them about improving dealerships. Stay tuned.
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