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Planner Life Podcast

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Hi! We're Heather and Lindsay—wedding planners, business partners, and educators. We are passionate about helping you build a successful wedding planning business.

With more than a decade of business under our belts, there is a lot to share about the lessons we've learned (some that we really wish we knew back then). And our goal is to help you get the education and community you need to thrive in this unique career.

This podcast is a place for real conversations, real advice, and real supp… Continue Reading >>
Hi! We're Heather and Lindsay—wedding planners, business partners, and educators. We are passionate about helping you build a successful wedding planning business.

With more than a decade of business under our belts, there is a lot to share about the lessons we've learned (some that we really wish we knew back then). And our goal is to help you get the education and community you need to thrive in this unique career.

This podcast is a place for real conversations, real advice, and real support because we want to help elevate the entire wedding industry— and that starts with supporting you.

So join us along the way while we share entertaining stories, ah moments, tangible takeaways all to better not only your business but YOU.

Welcome to The Planner Life. Invite your planner bestie, subscribe today - talk to you soon!

Connect with Lindsay or Heather:
@plannerlifeacademy
www.lvlacademy.com << Show Less
Featured Audio
034: Real Planner: Renee Dalo of Moxie Bright Events Hey planners! In this episode, Heather is joined by Renee Dalo of Moxie Bright Events and the Talk with Renee Dalo Podcast. Renee shares her perspective of falling into the wedding industry and her first memories as a wedding planner. She talks about the importance of networking and even how rejection helped her career as a wedding planner. You’ll hear about why you should get more involved in the industry as a planner, how she got into leadership positions within the industry and the major turning point that led her to shift her business model and charge more for her services.    What’s in this episode: Renee’s childhood and how that shaped her into who she is today  How she got into the wedding planning industry after her own wedding Her process of starting her business How her mentor helped her with her business name Her first “real wedding” client experience The biggest hurdles she had in her early years of business How rejection aided her career How an in person workshop changed everything Her approach to the industry & networking The turning point where she shifted her business model Her involvement in the wedding industry How she got into leadership positions in the wedding industry   This episode of the Planner Life Podcast is brought to you by Your Legal BFF. One important part of your wedding planning business is having professionally drafted contracts that protect you and your business while helping clients feel secure about investing in you. Going to a lawyer can be intimidating and expensive, that’s why we’re proud partners of Your Legal BFF, your go-to legal bestie. They offer customizable contract templates specifically for the wedding industry. Head to yourlegalbff.com and use the code: Plannerlife to save 15% off your choice of select templates.    For full show notes, resources, links and to download the transcript head to http://plannerlifeacademy.com/episodes-and-show-notes/episode-34-real-planner-renee-dalo-of-moxie-bright-events   Can’t wait to hear more? Subscribe on your favorite podcast platform so you can be the first to know when we release a new episode! Get to know us even more by following along with us on Instagram @plannerlifeacademy. Ready to uplevel your wedding planning business? We have so many resources and goodies available for you at https://www.plannerlifeacademy.com/.
Newest Audio
034: Real Planner: Renee Dalo of Moxie Bright Events Hey planners! In this episode, Heather is joined by Renee Dalo of Moxie Bright Events and the Talk with Renee Dalo Podcast. Renee shares her perspective of falling into the wedding industry and her first memories as a wedding planner. She talks about the importance of networking and even how rejection helped her career as a wedding planner. You’ll hear about why you should get more involved in the industry as a planner, how she got into leadership positions within the industry and the major turning point that led her to shift her business model and charge more for her services.    What’s in this episode: Renee’s childhood and how that shaped her into who she is today  How she got into the wedding planning industry after her own wedding Her process of starting her business How her mentor helped her with her business name Her first “real wedding” client experience The biggest hurdles she had in her early years of business How rejection aided her career How an in person workshop changed everything Her approach to the industry & networking The turning point where she shifted her business model Her involvement in the wedding industry How she got into leadership positions in the wedding industry   This episode of the Planner Life Podcast is brought to you by Your Legal BFF. One important part of your wedding planning business is having professionally drafted contracts that protect you and your business while helping clients feel secure about investing in you. Going to a lawyer can be intimidating and expensive, that’s why we’re proud partners of Your Legal BFF, your go-to legal bestie. They offer customizable contract templates specifically for the wedding industry. Head to yourlegalbff.com and use the code: Plannerlife to save 15% off your choice of select templates.    For full show notes, resources, links and to download the transcript head to http://plannerlifeacademy.com/episodes-and-show-notes/episode-34-real-planner-renee-dalo-of-moxie-bright-events   Can’t wait to hear more? Subscribe on your favorite podcast platform so you can be the first to know when we release a new episode! Get to know us even more by following along with us on Instagram @plannerlifeacademy. Ready to uplevel your wedding planning business? We have so many resources and goodies available for you at https://www.plannerlifeacademy.com/.
033: Real Expert: Tayler Cusick Hollman of Sourced Co. Hey planners! Are you ready to elevate your marketing and start speaking to your ideal client? You’re in luck! In this episode, we’re joined by expert marketer and co-founder of Sourced Co., Tayler Cusick Hollman. Sourced Co. is a stock photography membership service that helps wedding professionals marketing their businesses. Tayler shares how she got into this field, her tips for marketing your wedding planning business to your ideal client and tips for leveraging reviews, humanizing your content and so much more!  What’s in this episode: How Taylor landed in the wedding industry Why marketing in the wedding industry is unique How to create content that speaks to your ideal client  Why humanizing your content is important How to get over the “awkward teenage phase” of your business Why you need to set aside a marketing budget   For full show notes, resources, links and to download the transcript head to http://plannerlifeacademy.com/episodes-and-show-notes/episode-033-real-expert-tayler-cusick-hollman-of-sourced-co   Today’s sponsor for the Planner Life Podcast is Honeybook. Honeybook and LVL go way back, and that’s because we were one of their first beta users. Honeybook is an online business management tool that organizes client communication, bookings, contracts, invoices and so much more - all in one place. They’re offering listeners of the Planner Life Podcast 50% off your first year. That’s a savings of $200 when you visit http://share.honeybook.com/lvlacademy. Membership options are flexible and this promotion applies whether you pay monthly or annually so simplify your to-do list and stay in control with Honeybook.   Can’t wait to hear more? Subscribe on your favorite podcast platform so you can be the first to know when we release a new episode! Get to know us even more by following along with us on Instagram @lindsaylongacre and @heatherhoesch. We’d love for you to visit us online on our website. Ready to uplevel your wedding planning business? We have so many resources and goodies available for you at The Planner Life Academy.
032: Real Expert: Sobrina Pies of Flodesk Hey planners! I’m sure you know that you should have an email marketing strategy but you might be unsure of what you should be sending, how to go about creating a strategy, the list goes on. In this episode, we brought on the Head of Marketing at Flodesk, Sobrina Pies. Sobrina gives insight into why email marketing is an important tool for wedding planners, how you can use it for your wedding planning business along with tips for creating community through emails.  What’s in this episode: How Sobrina ended up working at Flodesk What Flodesk does for small business owners and creative entrepreneurs Why email marketing is essential for businesses How wedding planners can leverage email marketing Why you should focus on email marketing just as much as social media  How engagement levels and reach differ in email marketing vs. social  Her 2 tips for creating a community through email marketing How to create an email marketing strategy  Why you should pay attention to the aesthetics of your emails (and how they make it easy) All about Flodesk University For full show notes, resources, links and to download the transcript head to http://plannerlifeacademy.com/episodes-and-show-notes/episode-32 This episode of the Planner Life Podcast is brought to you by Your Legal BFF. One important part of your wedding planning business is having professionally drafted contracts that protect you and your business while helping clients feel secure about investing in you. Going to a lawyer can be intimidating and expensive, that’s why we’re proud partners of Your Legal BFF, your go-to legal bestie. They offer customizable contract templates specifically for the wedding industry. Head to yourlegalbff.com and use the code: Plannerlife to save 15% off your choice of select templates.  Can’t wait to hear more? Subscribe on your favorite podcast platform so you can be the first to know when we release a new episode! Get to know us even more by following along with us on Instagram @lindsaylongacre and @heatherhoesch. We’d love for you to visit us online on our website at https://lvlevents.com/. Ready to uplevel your wedding planning business? We have so many resources and goodies available for you at https://www.lvlacademy.com/.
031: Real Talk: Get to Know Us Better Hey planners! Want to get to know us even more and hear some of our best-kept secrets about being a wedding planner? In this episode, we answer some of our listener's questions about all things running a wedding planning business, what’s going on in our personal lives and so much more.  What’s in this episode: How to handle guidelines and vendor differences What you need to know about insurance Percentage vs. flat-fee pricing The hardest part about being a wedding planner How to find opportunities to raise your prices  Tips for getting on the same page with your couples   Today’s sponsor for the Planner Life Podcast is Honeybook. Honeybook and LVL go way back, and that’s because we were one of their first beta users. Honeybook is an online business management tool that organizes client communication, bookings, contracts, invoices and so much more - all in one place. They’re offering listeners of the Planner Life Podcast 50% off your first year. That’s a savings of $200 when you visit http://share.honeybook.com/lvlacademy. Membership options are flexible and this promotion applies whether you pay monthly or annually so simplify your to-do list and stay in control with Honeybook.    For full show notes, resources, links and to download the transcript head to http://plannerlifeacademy.com/episodes-and-show-notes/episode-31   Can’t wait to hear more? Subscribe on your favorite podcast platform so you can be the first to know when we release a new episode! Get to know us even more by following along with us on Instagram @lindsaylongacre and @heatherhoesch. We’d love for you to visit us online on our website at https://lvlevents.com/. Ready to uplevel your wedding planning business? We have so many resources and goodies available for you at https://www.lvlacademy.com/.
030: Real Planner: Valarie Falvey of Kirkbrides Wedding Planning & Design Hey planners! Dreaming about scaling your wedding planning business? It can be difficult to even consider this option when it’s just you doing all of the things but in this episode, we talked to someone who's done just that. Valarie Falvey is the founder of Kirkbrides, a wedding planning and design company based out of Ohio. She shares what she did to start scaling her team and how she’s grown it to 6 planners and over 35 team members. We also chat about how she got into entrepreneurship, why she doesn’t focus on planning anymore and what processes she’s set up to help clients have a great experience with her company.    What’s in this episode: What Valarie was like growing up and her journey to entrepreneurship How her internship prepared her for her business What it means to her to be a Kirksbride wedding planner How she learned to work on her business instead of in it Why she stepped away from planning and moved into a different area of her business How she’s scaled her business Hurdles and challenges that wedding planners face What they include in their planning packet What services they offer for clients  Her advice for someone who wants to scale their wedding planning business   This episode of the Planner Life Podcast is brought to you by Your Legal BFF. One important part of your wedding planning business is having professionally drafted contracts that protect you and your business while helping clients feel secure about investing in you. Going to a lawyer can be intimidating and expensive, that’s why we’re proud partners of Your Legal BFF, your go-to legal bestie. They offer customizable contract templates specifically for the wedding industry. Head to yourlegalbff.com and use the code: Plannerlife to save 15% off your choice of select templates.    For full show notes, resources, links and to download the transcript head to http://plannerlifeacademy.com/episodes-and-show-notes/episode-30   Can’t wait to hear more? Subscribe on your favorite podcast platform so you can be the first to know when we release a new episode! Get to know us even more by following along with us on Instagram @lindsaylongacre and @heatherhoesch. We’d love for you to visit us online on our website at https://lvlevents.com/. Ready to uplevel your wedding planning business? We have so many resources and goodies available for you at https://www.lvlacademy.com/.
029: Real Planner and Real Expert: Lea Stafford of Lea Stafford Events and Ethos West Collective Hey planners! We have a very special guest on the show who is actually both a real planner and a real expert in the wedding industry. In this episode, you’ll hear about Lea Stafford of Lea Stafford Events and Ethos West Collective. Lea started her journey in the wedding industry after working for a luxury catering company. She shares her journey of starting a business, what her experience has been like as a Black woman in the wedding industry and as a Black-owned business. What’s in this episode: Her journey into the hospitality industry and how she got into weddings The biggest surprise she had from starting her own business Her experience as a Black woman in the wedding industry Lea’s thoughts on being a Black-owned business How she learned to be authentically her The mission behind the Ethos West Collective (EWC)   For full show notes, resources, links and to download the transcript head to http://plannerlifeacademy.com/episodes-and-show-notes/episode-29 Today’s sponsor for the Planner Life Podcast is Honeybook. Honeybook and LVL go way back, and that’s because we were one of their first beta users. Honeybook is an online business management tool that organizes client communication, bookings, contracts, invoices and so much more - all in one place. They’re offering listeners of the Planner Life Podcast 50% off your first year. That’s a savings of $200 when you visit http://share.honeybook.com/lvlacademy. Membership options are flexible and this promotion applies whether you pay monthly or annually so simplify your to-do list and stay in control with Honeybook.    Can’t wait to hear more? Subscribe on your favorite podcast platform so you can be the first to know when we release a new episode! Get to know us even more by following along with us on Instagram @lindsaylongacre and @heatherhoesch. We’d love for you to visit us online on our website at https://lvlevents.com/. Ready to uplevel your wedding planning business? We have so many resources and goodies available for you at https://www.lvlacademy.com/.
028: Real Talk: Never Stop Learning Hey planners! One thing that can set you apart in your business is adopting the mentality of “never stop learning”. In this episode, we talk about the importance when it comes to continuous learning, keeping your brain sharp, staying relevant and challenging yourself in new and exciting ways.    What’s in this episode: Why all planners need the mindset of “never stop learning” Tips for entry-level learning and how to find these opportunities How to reflect on mistakes and learn lessons What you can learn from working with mentors How you can use your successes as a learning moment Why you should never stop networking and being inspired by others Reasons why you should seek out new experiences   This episode of the Planner Life Podcast is brought to you by Your Legal BFF. One important part of your wedding planning business is having professionally drafted contracts that protect you and your business while helping clients feel secure about investing in you. Going to a lawyer can be intimidating and expensive, that’s why we’re proud partners of Your Legal BFF, your go-to legal bestie. They offer customizable contract templates specifically for the wedding industry. Head to yourlegalbff.com and use the code: Plannerlife to save 15% off your choice of select templates.    For full show notes, resources, links and to download the transcript head to http://plannerlifeacademy.com/episodes-and-show-notes/episode-28   Can’t wait to hear more? Subscribe on your favorite podcast platform so you can be the first to know when we release a new episode! Get to know us even more by following along with us on Instagram @lindsaylongacre and @heatherhoesch. We’d love for you to visit us online on our website at https://lvlevents.com/. Ready to uplevel your wedding planning business? We have so many resources and goodies available for you at https://www.lvlacademy.com/.
027: Real Expert: Lisa Anhaiser of LBL Event Rentals Hey planners! Have you ever considered the thought that one day you might want to sell your business? Lisa Anhaiser is the founder of LBL Event Rentals, a wedding event rental company based out of Houston, TX. She shared her experience with being a part of Goldman Sachs’s small business program, what she learned and all of her biggest takeaways.    What’s in this episode:   Lisa’s experience in the wedding industry What you need to think about in your business on an ongoing basis What you should think about when starting a business Her advice on preparing your business  to potentially sell later on What Lisa’s process was to think about the future of her business Her advice on selling a service-based business   For full show notes, resources, links and to download the transcript head to http://plannerlifeacademy.com/episodes-and-show-notes/episode-27   Today’s sponsor for the Planner Life Podcast is Honeybook. Honeybook and LVL go way back, and that’s because we were one of their first beta users. Honeybook is an online business management tool that organizes client communication, bookings, contracts, invoices and so much more - all in one place. They’re offering listeners of the Planner Life Podcast 50% off your first year. That’s a savings of $200 when you visit http://share.honeybook.com/lvlacademy. Membership options are flexible and this promotion applies whether you pay monthly or annually so simplify your to-do list and stay in control with Honeybook.    Can’t wait to hear more? Subscribe on your favorite podcast platform so you can be the first to know when we release a new episode! Get to know us even more by following along with us on Instagram @lindsaylongacre and @heatherhoesch. We’d love for you to visit us online on our website at https://lvlevents.com/. Ready to uplevel your wedding planning business? We have so many resources and goodies available for you at https://www.lvlacademy.com/.
026: Real Talk: Revamping Your Lists After COVID Hey planners! Does this year have you feeling like you’re learning to plan all over again? Don’t worry, you’re not alone! There have been so many changes during the pandemic with vendors, pricing, who works where and it can all be pretty overwhelming. In this episode, we’re discussing what you can do to make sure you’re in the know of what’s going on in the industry in your market.    What’s in this episode: How everything seems different in 2021 The hardest thing about planning during COVID What you need to relearn about who is who and what they’re offering Why a planner is more important than ever How companies offerings have shifted  Pricing shifts that have occurred over the last year Referral sources to reach back out to   For full show notes, resources, links and to download the transcript head to http://plannerlifeacademy.com/episodes-and-show-notes/episode-26   Today’s sponsor for the Planner Life Podcast is Honeybook. Honeybook and LVL go way back, and that’s because we were one of their first beta users. Honeybook is an online business management tool that organizes client communication, bookings, contracts, invoices and so much more - all in one place. They’re offering listeners of the Planner Life Podcast 50% off your first year. That’s a savings of $200 when you visit http://share.honeybook.com/lvlacademy. Membership options are flexible and this promotion applies whether you pay monthly or annually so simplify your to-do list and stay in control with Honeybook.    Can’t wait to hear more? Subscribe on your favorite podcast platform so you can be the first to know when we release a new episode! Get to know us even more by following along with us on Instagram @lindsaylongacre and @heatherhoesch. We’d love for you to visit us online on our website at https://lvlevents.com/. Ready to uplevel your wedding planning business? We have so many resources and goodies available for you at https://www.lvlacademy.com/.
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