How To Create WOW Promotions
In this episode, I walk you through a very simple formula for creating "WOW" promotions... either throughout the holidays or at any point during the year. Enjoy! Resources Mentioned None Transcript Jeremy Reeves: Hey what is going on everybody. Jeremy Reeves here with another episode of The Sales Funnel Mastery Podcast. And I am actually in my car right now, so I apologized if there is any audio issues, but hopefully you can hear me well. I’m on my way home right now from a funnel day that I just had with a client and we went over something that I wanted to kind of share with everybody and that is creating a WOW Offer. I actually just realized that you know, the kind of acronym with it, the WOW was very easy one to kind of come up with because it stands for the WHAT so like, the WHAT are you selling, the OFFER and then the WHY, right. So the WHAT, the OFFER, and the WHY. So just think of that as a WOW offer. So let us start with the WHAT right, so when you are -- you know, when you are coming up with you know, right now it is kind of early December. A lot of people are going to be having Christmas sales and promotions and things like that. All that kind of fun stuff, New Years. For him, he is in the health industry so you know, we have a lot going on with you know, the New Year’s resolutions and all that kind of fun stuff. So the first thing that when you are figuring out an offer to do you know, and I created some amazing promotions for some of my past clients. I created tons and tons and tons of money for them and I am going to be doing you know, the same for him. The first (inaudible 1:45.7) to place is you know, what, like what are you giving away? So if you only have 1 product, the what is easy because you know, doing something with that product right. For him, he has all kinds of stuff. He has I think like 6 or 7 different supplements. He has these meal bags which are like a whole bunch of different meal bags in different varieties and shapes and sizes and colors and all kind of stuff you know, he has yoga pants. He is having all kinds of stuff you know. So we sat down first to figure out the what okay and I will not go into the details about exactly what we are doing because that is you know, kind of confidential information that we went over, but the point is the first thing that I want you to think off is what, right. What are you going to -- what is the promotion going to be around essentially like what is the product or the service that the promotion is going to be about, okay. And then once you figured that out then -- and by the way, I usually go for the one the most profitability. In case you have a bunch of products and services, go usually with the one that has the most profitability because -- I apologize, it is getting loud here, I am passing at really loud truck. Hold on, okay. So go with the one with the most profitability and the reason for that is if you are going to give a discount right, you have the most margin to play with, okay. So if you have something that only has like a 25% margin you know, you do not really have much to play with so your offer the next part -- your offer is not really going to be that sexy, okay. So now that you pick out your what, right. We are going to go to the offer. So when you are figuring out an offer, a lot of people get this wrong. This is the most important part of this entire process, okay. So when you are selling a product or service, the 3 things that you need to kind of keep in mind are the traffic you know, the audience, the offer, and the copy, okay. Now when you are doing these promotions by far the most important thing is the offer itself, alright. It is more important -- I mean you already have the audience because you are doing this to your house list so your audience (inaudible 4:03.4) taken care off right. And then the copy, if you have a great, great offer, the copy writes itself alright, much more so than you know, if you are writing like a full sales letter or something like that because this is just based 100% on the offer really you know. You are not really selling them on everything else. So when you are coming up with your offer, basically, you have to get creative here. This is something that really you just need to brainstorm with somebody. It is really hard to just think like, oh you know, let us just do this you know. Sometimes it is easy like if you have an information product, you can just do 50% off like that is easy you know, it is a great offer. If you are not that lucky, sometimes a little bit harder, right. So for him, we actually did 2 parts of an offer. So we did basically 1% off and then also we added kind of an extra thing to that. Again, I will not get into it because that is kind of what me and him went over, but we di