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The B2B Sales Tech Podcast

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TL;DR - Audio case studies of outbound sales campaigns

What if you knew exactly how to use cold email, LinkedIn, the phone, and other sales channels to get new customers for your B2B product or service? Each week I’ll interview salespeople, consultants, and entrepreneurs about actual outbound sales campaigns with real numbers and results. Each conversation will be a deep dive into deconstructing a specific campaign’s metrics as well as the strategy behind it. Peek behind the curtain and see wh… Continue Reading >>
TL;DR - Audio case studies of outbound sales campaigns

What if you knew exactly how to use cold email, LinkedIn, the phone, and other sales channels to get new customers for your B2B product or service? Each week I’ll interview salespeople, consultants, and entrepreneurs about actual outbound sales campaigns with real numbers and results. Each conversation will be a deep dive into deconstructing a specific campaign’s metrics as well as the strategy behind it. Peek behind the curtain and see what’s actually working now in cold outreach (Formerly the B2B Sales Tech Podcast). << Show Less
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#164: Productized Service: 6 Step Cold Email Sequence = 4% reply rate, 2% conversion rate, 40 new customers, and $20k in sales (Patrick Frank) Patrick Frank is a Video Entrepreneur and the Founder of Patchbay Media. Patchbay Media works with creative agencies, schools & education organizations, small businesses, and advocacy nonprofits to create targeted, cinematic videos for more effective online marketing. He’s also the Founder of EditVideoCalls.com. EditVideoCalls.com turns your everyday Zoom calls into useful, shareable videos. by helping coaches & consultants create social media videos, training videos, and website videos from the Zoom calls they're already having. He’s also the author of Zoom Out, the video first playbook.
EditVideoCalls.com: https://editvideocalls.com/
Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup
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#164: Productized Service: 6 Step Cold Email Sequence = 4% reply rate, 2% conversion rate, 40 new customers, and $20k in sales (Patrick Frank) Patrick Frank is a Video Entrepreneur and the Founder of Patchbay Media. Patchbay Media works with creative agencies, schools & education organizations, small businesses, and advocacy nonprofits to create targeted, cinematic videos for more effective online marketing. He’s also the Founder of EditVideoCalls.com. EditVideoCalls.com turns your everyday Zoom calls into useful, shareable videos. by helping coaches & consultants create social media videos, training videos, and website videos from the Zoom calls they're already having. He’s also the author of Zoom Out, the video first playbook.
EditVideoCalls.com: https://editvideocalls.com/
Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup
#163: B2B SaaS: Two Step LinkedIn Outreach + a Case Study = 30% accept rate, 50% reply rate, and 10 to 15 appts./mo. (Theo Kanellopoulos) Theo Kanellopoulos is an angel investor and the Founder of PlanetGrowth.io. PlanetGrowth.io is a growth accelerator that helps ambitious B2B SaaS entrepreneurs reach $1M ARR in 12 Months Or Less.
Theo's YouTube channnel: https://www.youtube.com/c/TheoKanellopoulos
Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup
#162: Amazon PPC Agency: Upwork + Video + Irresistible Offer = 15% Reply Rate and 80% of Prospects Who Reply Book a Sales Call (Milan Gol) Milan Gol is the Co-Founder and CEO of GrowSmartly. GrowSmartly helps Direct to Consumer brands sell their products on Amazon.
Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup
#161 (Re-Air): B2B SaaS: Incredible Offer + Phone + Email = 25% Connect Rate, 25% Close Rate, No Demos, and a 1 week sales cycle (Curtis Boyd) Curtis Boyd is the Founder of Objection.co, Objection.co is a reputation SaaS platform that uses AI and Machine Learning to identify and dispute illegitimate online reviews. Their software flags and submits removal requests to administrators on most major review websites. They have successfully helped clients across the USA, Canada and Europe.
Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup
#160 (Re-Air): B2B Lead Gen Agency: 20% Cold Email Reply Rates Using Layered Segmentation and Affinity Targeting (Arnaud Renaux) Arnaud Renoux is Co-Founder of The Scalelab, a Lead Acquisition Agency and Consulting firm that helps companies make the best first impressions in front of their prospects by using cold email and cold LinkedIn messages.
Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup
#159 (Re-Air): CMO and CEO Outreach: Email + Direct Mail + Phone + LinkedIn = 85% Open Rate, 40% Reply Rate, and $1.8M+ Opportunity Value (Will Wang) If you’re in sales you know how important it is to have buy-in from prospects who are high on the corporate ladder. This includes Directors, VPs, and C-Level executives. Having a member of upper management on your side can make or break any deal. But, the problem is that these people are some of the most coveted prospects at any company. Every salesperson, marketer, and growth hacker is trying to get the attention of these people.
Their inboxes and phones get pounded with emails and phone calls every day. So, with all that noise - how do you break through?
My guest in this episode has found a way.
Using a multichannel approach he’s achieved 85% open rates and 40% reply rates from CEOs and CMOs at Enterprise level companies. His efforts generated millions of dollars in opportunity value.
In this episode we’ll step into his shoes and discuss exactly what was going through his head when he created the campaign. We’ll do a deep dive and step-by-step we’ll look at how he achieved success.
Will Wang is the Chief Marketing Strategist at Growth Labz. Growth Labz helps businesses implement sales and marketing systems that not only brings them a steady flow of leads, but does so in a way that is cost and time effective.
They are laser focused on getting results quickly (days, not weeks or months) and aim to be "cost neutral" within the first month. In fact, they only take on clients if we KNOW we can deliver a 10x ROI for them.
Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup
#158: Using Sales Communities to Thrive in the New Era of Selling (Sam Jacobs) Sam Jacobs is the Founder and CEO of Pavillion. Pavilion is a safe haven and private center for high-growth operators to achieve their professional potential with function-based communities for Sales, Marketing, Customer Success, Revenue Operations, General Operations, Finance, and soon to be many more.
Join the Facebook Group (B2B SaaS Cold Outreach Mastery): https://morgandwilliams.com/fbgroup
#157: Podcast Analytics & Insights Software: Close 2 Deals By Sending 10 Emails using Ex-Employee and Lookalike Prospecting Strategies (Trent Anderson) Trent Anderson is Head of Rev Ops at Podchaser. Podchaser is the world’s most comprehensive podcast database — collecting, enriching, and distributing podcast insights to power discovery for listeners, podcasters, and brands.
Join the Facebook Group (B2B SaaS Cold Outreach Mastery): https://morgandwilliams.com/fbgroup
#156: Using "Peer Prospecting" to Book Meetings With VPs and Executives More Easily (Junior Lartey) Junior Lartey is an Account Executive at Pickle.ai. Pickle.ai allows you to Capture & share key moments from Zoom Meetings and Eliminate your sales team’s blind spots, know exactly why you win or lose deals, & boost revenue with Conversation Intelligence.
Join the Facebook Group (B2B SaaS Cold Outreach Mastery): https://morgandwilliams.com/fbgroup


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