Group 4 Created with Sketch.

The Kickass Online Business & Marketing Show with Nicola Moras

Play All
84 Subscribers
Share Path Report
rss rss .
Internationally renowned business mentor, online … Continue Reading >>
Internationally renowned business mentor, online … << Show Less
Featured Audio
Collaborative Course Creation A literal coffee run this morning - a quick one

Creating a course?? Here’s a couple of hot tips xx

There’s a ton of questions I’ve had over the years from people about HOW to create online courses. They may have already had a ton of success in the land of working 1:1 with people and now they’re wanting to leverage what they’re doing and what they know…. Or they be just starting out.

Either way, I’ve been running coaching programs and courses now for 12+ years (I know!) and there’s a few ways that I’ve tested that work:

1) Pre-create your course and then sell it – evergreen or live with Q&A’s mixed in, etc.
2) Sell it then create it LIVE and then retire it
3) Sell it then create it LIVE and then sell it cheaper as an evergreen/self paced program

These have been probably the three main things I’ve tested over the years.

When I was first starting out I liked the idea of pre-creating it. That provided me with a sense of certainty and that I knew what I was selling! It was legit… almost like having the physical product in my hand.

However, the first one that I did like this, I only pre-created the first two modules. Then, I waited for people to have signed up before creating more. I was always at least one week in advance of where my clients were. It worked well for me.

It also meant I didn’t spend months pre-creating something when I wasn’t even sure that it would sell!!!

I’ve run other programs where I have run them in ‘rounds’, whereby I’d create the program / deliver the program live and then it would get ‘archived’ so to speak. These were high end programs that I was delivering and I didn’t really want to be releasing what I was teaching to anyone else once that ‘round’ of the program was done. I wanted to deliver them LIVE every time.

I also found results were better and people actually went and consumed the training when it was delivered live versus sitting there always available.

Thirdly, I still do this with some of my programs today – for my lower end programs. I deliver them live, then they get put into my membership portal and I can if I choose to, release them as self-paced study programs.

The best advice I can give you, from experience personally and seeing that of clients, is to start where you want to start… but I wouldn’t go creating everything in advance before selling it.
For the full low down on it, jump in the replay of a short (for me!) coffee run from today.

Have a great day and I’ll see you soon,

Nicola x
Newest Audio
Collaborative Course Creation A literal coffee run this morning - a quick one

Creating a course?? Here’s a couple of hot tips xx

There’s a ton of questions I’ve had over the years from people about HOW to create online courses. They may have already had a ton of success in the land of working 1:1 with people and now they’re wanting to leverage what they’re doing and what they know…. Or they be just starting out.

Either way, I’ve been running coaching programs and courses now for 12+ years (I know!) and there’s a few ways that I’ve tested that work:

1) Pre-create your course and then sell it – evergreen or live with Q&A’s mixed in, etc.
2) Sell it then create it LIVE and then retire it
3) Sell it then create it LIVE and then sell it cheaper as an evergreen/self paced program

These have been probably the three main things I’ve tested over the years.

When I was first starting out I liked the idea of pre-creating it. That provided me with a sense of certainty and that I knew what I was selling! It was legit… almost like having the physical product in my hand.

However, the first one that I did like this, I only pre-created the first two modules. Then, I waited for people to have signed up before creating more. I was always at least one week in advance of where my clients were. It worked well for me.

It also meant I didn’t spend months pre-creating something when I wasn’t even sure that it would sell!!!

I’ve run other programs where I have run them in ‘rounds’, whereby I’d create the program / deliver the program live and then it would get ‘archived’ so to speak. These were high end programs that I was delivering and I didn’t really want to be releasing what I was teaching to anyone else once that ‘round’ of the program was done. I wanted to deliver them LIVE every time.

I also found results were better and people actually went and consumed the training when it was delivered live versus sitting there always available.

Thirdly, I still do this with some of my programs today – for my lower end programs. I deliver them live, then they get put into my membership portal and I can if I choose to, release them as self-paced study programs.

The best advice I can give you, from experience personally and seeing that of clients, is to start where you want to start… but I wouldn’t go creating everything in advance before selling it.
For the full low down on it, jump in the replay of a short (for me!) coffee run from today.

Have a great day and I’ll see you soon,

Nicola x
It’s SO obvious - probably to everyone else! Simplify. Simplify. Simplify!!!

This morning I was struck with a lightning bolt to the brain about how we ( including myself) tend to overcomplicate things.

We know, as experts, that there are many steps to what we need to do in order to achieve an outcome and a transformation for our clients, right? But… if we go ‘out to market’ with a zillion steps, trying to share everything with them, it can get very overwhelming for our audiences’.

I picked up a book this morning that I haven’t read yet, and had a quick flick through it… the things I saw in there was SO obvious… and also very much simplified. I was in a bit of shock, actually. Super, super simplified.

This was the catalyst for me, today, to remind YOU (and me) to make things as simple as we can for people….. and I set out a challenge to you.

The challenge is to follow these four steps for the next 2 weeks:

1 - Simplify and chose one area
2 - map out perhaps 6 things that you can talk about only on that one area
3 - Story - think about what ones to tell
4 - What would you do if this was your whole focus for the next 2 weeks?

Now, go do that! Remember to keep me in the loop with how you go with it

Nic x

PS. I have a couple of FREE resources to help you with this:
- Free Book: Into The Spotlight : Step up your online visibility, become a rockstar in your industry and make your business thrive! Grab your paperback copy FREE here: https://nicolamoras.com.au/into-the-spotlight-book/

- Free Copywriting Matrix - designed to make your content creation oh so much easier! https://learn.nicolamoras.com.au/copywritingmatrix
Happy hump day The Coffee Run LIVE Ep621

Quick reminder this morning for you to find a way to do the things that you love to do :)

In a crazy ole world there seems to be some feelings of hope, optimism and a touch of excitement with the thinking and planning for next year - both for myself and for my clients - which is kind of exciting!! And god knows we need it after the past couple of years!!

If we take a look at the last 2 years, many business & practice owners have been in survival mode. Quite literally. Just taking each day as it comes, step by step and I think we’ve been trying hard to not put too many plans in place because the best laid plans over the past 2 years have been often thwarted.

With this new energy that seems to be around, it’s nice to look at the next 12-14 months and start to get a little - albeit tentatively - excited. I wanted to take some time today to remind you that RIGHT NOW is a great time for you to start to put some plans in place for you to do the things that you love to do.

Be it events, workshops, online courses, coaching, taking more time out and actively practicing more balance in your day to day life. It’s important that you put plans in place.

The four things I suggest you do (I go into more in detail in the vid) are:

- What feels right? What do you WANT?
- What’s in alignment?
- What’s OUT of alignment?
- Take action every day!!

Hope this helps and of course, you CAN do this :) You’ve got this!!!

Have a kickass day and I’ll see you tomorrow

Nic

PS. We have VISIBLE | LIVE happening this month.. my 2 day online visibility event guaranteed to have your content mapped out, planned and sorted for the next 12-18 months! Are you in? Find out more here: https://join.nicolamoras.com.au/visible-live
Repurposing what you’ve already spent time creating The Coffee Run 619

I hear it every day from people that they're busy. They're flat out. And they simply feel like they don't have TIME to be able create all the content that they want to create...

One of the smartest and most time effective things you can do is to REPURPOSE your content.

This morning, I showed you an example of what I am doing with "Into The Spotlight" and how simple it is to pull sentences and paragraphs out of writing you've already done... and turn those into posts, quick tips, etc... or even create a micro-bite audio series for your fans, followers and even your clients.

Enjoy the replay 🙂

Remember also to grab your FREE copy of Into The Spotlight here: https://nicolamoras.com.au/into-the-spotlight-book/
Treasure Trove Quick TCR before I eat my own arm - I'm starving

Remember to not neglect your old stuff! Found a TREASURE TROVE of goodness this morning!!!

So.... if you're anything at all like me, I am EXCELLENT at jotting down ideas, outlines and thoughts for content, for free things, for training ideas, for book ideas and even for programs... but I'll often not do anything with them. Not really sure why.. I think it's because I tend to forget about them. There's a lot.

This morning I was going to grab some envelopes out of my cupboard so I can post copies of Into The Spotlight around the country (and the world) and REDISCOVERED a TON of things that I have been sitting on.

These reinspired me. They reminded me that I have so much sitting here that the world hasn't even seen yet! (What the heck!?!? I know. it's nuts).

Enjoy the replay and REMEMBER to go and have a look through some of your old stuff. I KNOW there's money to be made in it... and I know there's gold in there.

Meanwhile, if you want to grab your FREE PRINTED COPY of Into The Spotlight (just pay postage) grab it here: https://nicolamoras.com.au/into-the-spotlight-book/ Mailing daily :) Not sure how long I'll keep it going for xx

Nic
Triggers of Change & why they're important The Coffee Run Ep 617

This morning we talked about what a trigger for change is and how your audience is motivated in one of two ways.

No matter what, we all have motivators - be it to achieve a goal or to move away from something we don’t like.

Are you showing this in YOUR marketing?

You've got to have something in your content marketing that clearly talks into this.

Have a kickass day and I'll see you tomorrow!
Monday … changes, timelines & focus The Coffee Run Ep616

Resourceful strategies for coping!!

In the world, at the moment there is A LOT going on. There are a lot of changes that, quite frankly, we don't have a whole lot of control over.

From our ability to perhaps do things the way we'd ultimately love to do them, to travel, to connecting and even to the way that we might LIKE to show up every day...

There's a lot to navigate.. and for some of us (me included) it can feel like I have NO CONTROL over freaking anything... and there have been times where I might feel like I have no control and therefore I spin.... which leads to overwhelm which leads to inaction which can lead to me then falling in a heap. Yes. I am not immune to it! This is rare, but it can happen.

This morning I thought I would walk you through some RESOURCEFUL coping strategies. (Things that are not necessarily resourceful are things like lashing out, hiding, sabotaging yourself, etc).

Hope this helps!

Nic x
Dreamgineering LIVE from my bedroom The perfect place for Dreamgineering
This morning we were joined by my two daughters towards the end of today's livestream!!! We all had a bit of a giggle about that!
Meanwhile... what I was sharing with you today is the way that you can Dreamgineer what it you ACTUALLY want.
It can be super hard to plan and then take action on things when you don't FEEL like they're aligned with where you're and waht you're wanting to create.
I remember the very first time I did this exercise of writing was to do this (and I encourage you to do this too. Regularly, in fact)
1) What does your IDEAL DAY look like? What kind of work are you doing and how? Leisure time? Social time? Fun time?
2) What does your IDEAL WEEK look like? How many days are you working? What else are you doing? Are you studying? Cross skilling or upskilling? Leisure time? Social time? Fun time?
Put as much detail in here as you can.
THEN write a 'story' pretending that it's 12 months in the future.. and everything has worked out exactly like this.
THEN write out your Next Required Actions and what you're going to focus on for the next 9-10 weeks till the end of the year.
You can then plan what you might do in Q1 ...
And then plan waht you might do in Q2.
That way your plans are aligned with your dreams and you're CONSCIOUSLY creating (manifesting) the kind of life and business you want
And... this stuff comes true!!! Literally today on the live you met my two daughters! I wrote about one of my ideal days a few years ago, being, that my kids would be home, Dom would be working from home and there's laughter through the whole house. (No. I didn't manifest lockdowns for us, but I did manifest this kind of lifestyle!!). The only difference is that we're not by the beach!!! #manifestationdelay!!!
Get onto this. It's important work. Spend a few hours doing it and really get into that space of consciously creating the life and business that you desire.
The key to making your free content, free things and marketing WORK on the interwebs and beyond Unless you’ve been living under a rock, you’ll likely be aware that one of the best ways to build relationships online is to help people BEFORE they pay you!!!!
I’m not talking about helping them 1:1 or in a long-term-unpaid relationship - o hells no!!!! - but more helping them to get results by learning from you BEFORE buying from you. you might like to call this the ‘Results In Advance’ strategy.
The way that I look at this, is that there are three main steps to making this work for you AND for them. For you, it’s about leveraging your knowledge and your reach. (This then fuels your impact, by the way!!).
You need to first of all work out what your audience feels like they want, need … or what is the presenting problem that they have that they need help with.
You need to know their symptoms first of all.
Next, you want to triage them. You need to identify their symptoms and let them know that they can access help from you - for free - before paying you any money whatsoever.
Let them know that they’re not alone. Let them know that there is a way that they can move beyond where they are right now. That they can access help and support for free by way of downloading/accessing this free thing that you have put together.
Next, you’ve got to actually solve it for them! Help them get a result. Provide to them 3-5-7-9 steps (Hint: Don’t make it too big otherwise people can end up in the land of overwhelm and won’t do anything with what you’ve given them).
Naturally, there will be some people who will be enamoured with you. Who will be leaping out of their seats and through their screens to try and work with you. Others might take a bit more time to feel that level of safety and comfort and trust with you….
So it’s important that you continue adding value through your marketing and through your content consistently.
As always, catch the full replay where I talk about all of this - and more… of course!
Get out there. 
Go help some people.
And most of all remember: The World Is Ready For Your Brand of Awesome!
Load More Audio