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The Label

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Hosted by expert digital branding and marketing team, Aisha Marshall and Des Dickerson of Creative Label Agency. Tune in every Monday for weekly updates on what's happening in the digital industry. Continue Reading >>
Hosted by expert digital branding and marketing team, Aisha Marshall and Des Dickerson of Creative Label Agency. Tune in every Monday for weekly updates on what's happening in the digital industry. << Show Less
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Tiffanys Changes Brand Color to Yellow, Costco Brings New Product + Samples Back, Restaurant Sweet Greens Secures a Dream Endorsement What is your current marketing strategy? As the world is changing again with the vaccine, how are you pivoting to make sure your brand is in front of your ideal clients? In this episode, our hosts Des and Aisha are highlighting brands that are doing this well from multiple angles! From memes to endorsement deals and creative ways to bring consumers back into stores, there are lessons we can apply from each of the brands mentioned!   01:15 Life Updates: Positive COVID results. 07:30 What are you currently reading? 15:15 Churros are back! What else is Costco bringing back? 20:00 What can we learn from how Costco is marketing? 26:15 Celebrating Pride Month! 30:00 The THC beverage brand highlighting RuPaul’s drag race. 35:40 What was the reaction when Naomi Osaka was fined for not showing up to speak to the press? 42:20 How can you, as a brand, partner with influencers around causes that are in line with your brand’s values? 44:15 How is Tiffany Co playing off of their April Fools joke to bring customers back into their stores? Text POD to 310-982-2662 to let us know what you want to hear on the podcast! ………………………………….   Book our services: www.itscreativelabel.com/contact   Apply For Our Internship: https://itscreativelabel.com/intern/ Get connected with us!  www.itscreativelabel.com Instagram: @creative.label  @itsurdestinee @aisha YouTube: https://www.youtube.com/channel/UCyDVTyjigycz17xYTN7Qj_A Pinterest: https://www.pinterest.com/creativelabell/ Facebook: https://www.facebook.com/itscreativelabel/
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Tiffanys Changes Brand Color to Yellow, Costco Brings New Product + Samples Back, Restaurant Sweet Greens Secures a Dream Endorsement What is your current marketing strategy? As the world is changing again with the vaccine, how are you pivoting to make sure your brand is in front of your ideal clients? In this episode, our hosts Des and Aisha are highlighting brands that are doing this well from multiple angles! From memes to endorsement deals and creative ways to bring consumers back into stores, there are lessons we can apply from each of the brands mentioned!   01:15 Life Updates: Positive COVID results. 07:30 What are you currently reading? 15:15 Churros are back! What else is Costco bringing back? 20:00 What can we learn from how Costco is marketing? 26:15 Celebrating Pride Month! 30:00 The THC beverage brand highlighting RuPaul’s drag race. 35:40 What was the reaction when Naomi Osaka was fined for not showing up to speak to the press? 42:20 How can you, as a brand, partner with influencers around causes that are in line with your brand’s values? 44:15 How is Tiffany Co playing off of their April Fools joke to bring customers back into their stores? Text POD to 310-982-2662 to let us know what you want to hear on the podcast! ………………………………….   Book our services: www.itscreativelabel.com/contact   Apply For Our Internship: https://itscreativelabel.com/intern/ Get connected with us!  www.itscreativelabel.com Instagram: @creative.label  @itsurdestinee @aisha YouTube: https://www.youtube.com/channel/UCyDVTyjigycz17xYTN7Qj_A Pinterest: https://www.pinterest.com/creativelabell/ Facebook: https://www.facebook.com/itscreativelabel/
OnlyFans Content Leaked, Tik-Tok Party Goes Viral, SHEIN's Crisis Scandal, PepsiCo. Gets Called Out What would you do if your OnlyFans content was leaked? We’re back with more stories on OnlyFans, Clubhouse, and brands trying to pass off other artists' and companies' work as their own! A common theme of this episode definitely makes you think about what you need to have in place to protect your content! Our hosts Des and Aisha dive into their perspectives on what global brands could do to ensure diversity and inclusivity as well as the usual fun life updates! 02:00 Life Updates: Full-day shoots, passports, Turks and Caicos! 05:40 Leaking top-secret news! 08:30 Do consumers prefer masculine or feminine brand names? 10:00 What if your OnlyFans content was leaked? 14:15 The Tik Tok party that turned into 100 + arrests. 16:40 How did clubhouse do with the app release to Android users? 21:15 What artwork did Shein steal now? 29:00 How would you set up diversity and inclusivity departments for global brands? 36:00 What is PepsiCo being called out for after issuing a cease and desist? ………………………………….   Book our services: www.itscreativelabel.com/contact   Apply For Our Internship: https://itscreativelabel.com/intern/ Get connected with us!  www.itscreativelabel.com Instagram: @creative.label  @itsurdestinee @aisha YouTube: https://www.youtube.com/channel/UCyDVTyjigycz17xYTN7Qj_A Pinterest: https://www.pinterest.com/creativelabell/ Facebook: https://www.facebook.com/itscreativelabel/
Tik-Tok's New Fact Check Feature, Apple Teases New Music Announcement, Bill Gates Divorce Crisis We have official Hot Girl Summer plans, and of course, some Industry Updates to share too! Your algorithm knows you on an eerie level, and we’re sharing ways Tik Tok is working to make sure the information that the algorithm is putting in front of you is fact-checked! From Clubhouse “ending” so soon, to Prada’s diversity and inclusion initiative being too late, we’re talking all about what is happening in the industry right now!   02:30 Life updates: getting COVID, hot girl summer & skates! 08:00 Place your bets: will Des skate in Turks and Caicos? 12:40 The algorithm knows your relationship status. 15:15 How is Tik Tok working to fight against misinformation on your feed? 19:40 Is Apple Lossless like hearing an artist like you’re there in the studio? 23:50 Is Clubhouse ending just as it’s being released to Android users? 24:20 Prada is launching its diversity and inclusion initiative POST lawsuit.  26:30 Bill and Melinda Gates divorce: Did Bill Gates Cheat?   ………………………………….   Book our services: www.itscreativelabel.com/contact   Apply For Our Internship: https://itscreativelabel.com/intern/ Get connected with us!  www.itscreativelabel.com Instagram: @creative.label  @itsurdestinee @aisha YouTube: https://www.youtube.com/channel/UCyDVTyjigycz17xYTN7Qj_A Pinterest: https://www.pinterest.com/creativelabell/ Facebook: https://www.facebook.com/itscreativelabel/
The Amanda Show: Colton Underwood's Big Reveal & What It Means For Media We have a heartwarming, Breaking-News story on The Amanda Show! Colton Underwood, former NFL player and contestant on multiple seasons of The Bachelor, recently came out on Good Morning America telling the world he is gay! In this episode, our co-hosts Des and Amanda break down the different seasons of The Bachelor franchise Colton was a part of, as well as his background growing up religious. We’re excited to dive into the details and talk about how Colton living his truth will pave the way for others! 01:00 Life updates: Amanda up-leveling her audio game and getting her Master's Degree! 05:15 What is the latest Breaking News? 08:30 Colton’s history: growing up Catholic, playing in the NFL, and becoming The Bachelor. 15:15 Why did Cassie file for a restraining order? 16:40 How did Colton come out, announcing to the world that he is gay? 19:15 Text us to watch Colton’s GMA interview!  20:00 What Colton shared about growing up gay and religious. 21:00 Our thoughts on Colton not telling Cassie, yet coming out to the world. 23:15 When did he share he knew he was gay? 25:00 Had he ever been in a relationship with a man? 27:15 How did Colton’s family respond when he told them he was gay? 30:30 Has Colton’s relationship with religion changed now that he’s come out? 32:00 What was Colton’s public statement to Cassie? 33:00 How figures like Colton and Jojo Siwa are paving the way for kids.  Watch Colton’s interview on Good Morning America! TEXT Podcast to 310-982-2662    Connect with Amanda on Instagram | @amandawadey   ………………………………….   Book our services: www.itscreativelabel.com/contact   Apply For Our Internship: https://itscreativelabel.com/intern/ Get connected with us!  www.itscreativelabel.com Instagram: @creative.label  @itsurdestinee @aisha YouTube: https://www.youtube.com/channel/UCyDVTyjigycz17xYTN7Qj_A Pinterest: https://www.pinterest.com/creativelabell/ Facebook: https://www.facebook.com/itscreativelabel/
Why Experiential Events Are Important for Your Marketing with Alexis of Shift Creative When it comes to networking, nothing beats the feeling of being at an event that is full of energy and connection! As events are coming back, our hosts Des and Aisha are excited to chat with Alexis Andra of The Shift Creative. Alexis grew her business from side hustle to full-service creative studio helping businesses and conferences elevate their event experience through experiential activations and branded photo installations. We all love a good photo moment, and even beyond the aesthetic the energy and feeling of our environment has such a big impact on our overall experience. Tune in to how you can uplevel your events, grow your reach online, and give attendees to your events the inspiration to take what your event is offering them and run with it!   01:00 How did you go from side hustle to creating a full-time career? 04:20 What did you do as all your events in 2020 canceled? 06:40 How did you pivot to coach entrepreneurs and help churches? 10:50 With the vaccine and more events returning, what do you think brands should be focusing on when creating events? 14:40 How do you intentionally go about creating the feeling you want to capture in an event? 17:00 Where does considering social media come into play with your creative process? 19:00 What would you say to those who don’t care about the “likes” on social media as they are building their brand? 20:40 Why is it so important for business owners to hire a company like yours when creating an event? 22:15 What are you reading right now that you recommend? 25:10 What shows have you been watching?   Follow Alexis and The Shift creative: Instagram | @theshiftcreative Website | theshiftcreative.com   Check out these books mentioned in this episode:   Boundaries by Henry Cloud and John Townsend   The Love Dare by Alex Kendrick and Stephen Kendrick   ………………………………….   Book our services: www.itscreativelabel.com/contact   Apply For Our Internship: https://itscreativelabel.com/intern/ Get connected with us!  www.itscreativelabel.com Instagram: @creative.label  @itsurdestinee @aisha YouTube: https://www.youtube.com/channel/UCyDVTyjigycz17xYTN7Qj_A Pinterest: https://www.pinterest.com/creativelabell/ Facebook: https://www.facebook.com/itscreativelabel/
The Amanda Show: Is Khloe Kardashian's Leaked Pic Vanity At Its Finest? Did you see the leaked bikini pic of Khloe Kardashian? Text us to get the pic and tune in to hear all about the photo and what Khloe did to have it taken down and prove what her body looks like. We’re back with our mini-series The Amanda Show dishing everything on this story from the drama, the reactions on Instagram, and breaking it down from a PR standpoint. Tune in to hear our thoughts on Facetuning photos and our reaction to the leaked photo itself!   02:00 What info will Amanda be serving you on The Amanda Show? 03:20 Reaction to Khloe Kardashian’s leaked photo! 06:20 What statement did KKW Brands release immediately after the photo leaked? 09:30 How did Khloe’s reaction to the photo make the situation worse? 11:50 What videos did Khloe post to prove what her body looks like? 19:00 What was Khloe’s written statement explaining her reaction to the photo? 23:15 How did her Instagram followers react to her proving what her body looked like? 25:00 Our thoughts on self-love AND doing things to enhance your beauty! 27:15 What is your take from a PR perspective? 29:30 What would you do in her situation having a bad photo of you posted? Text “POD” to 310-982-2662 Connect with Amanda on Instagram | @amandawadey ………………………………….   Book our services: www.itscreativelabel.com/contact   Apply For Our Internship: https://itscreativelabel.com/intern/ Get connected with us!  www.itscreativelabel.com Instagram: @creative.label  @itsurdestinee @aisha YouTube: https://www.youtube.com/channel/UCyDVTyjigycz17xYTN7Qj_A Pinterest: https://www.pinterest.com/creativelabell/ Facebook: https://www.facebook.com/itscreativelabel/
TikTik & Older People On The Platform, Nike Settles Law Suit, RIP Clubhouse?, Diddy Calls Out GM We’re not holding back on this week’s Industry Updates including money, lawsuits, dating apps, and Only Fans! This episode is full of everything from the taboo of how much a stripper is making on Only Fans, to marketing tips to take advantage of on TikTok and Clubhouse! Our hosts Des and Aisha also give updates on Nike’s Law Suit over Lil Nas X Shoes, and why Diddy is calling out GM for not following through with their statements to invest in and support Black-Owned Businesses.  01:15 Life Updates & getting a cute pair of skates! 05:00 How much are people making on Only Fans? 10:30 The tax and finances behind Influencer Marketing and Only Fans. 12:15 What are common hashtags older people are using on TikTok? 15:45 Is the vaccine the demise of Clubhouse? 19:50 Update on Nike Law Suit over Lil Nas X Shoes! 22:55 What are the features of Facebook’s new speed dating app? 25:30 How much has GM invested in Black-Owned Businesses and Black-Owned Media? ………………………………….   Book our services: www.itscreativelabel.com/contact   Apply For Our Internship: https://itscreativelabel.com/intern/ Get connected with us!  www.itscreativelabel.com Instagram: @creative.label  @itsurdestinee @aisha YouTube: https://www.youtube.com/channel/UCyDVTyjigycz17xYTN7Qj_A Pinterest: https://www.pinterest.com/creativelabell/ Facebook: https://www.facebook.com/itscreativelabel/
The Amanda Show: The Rachel Hollis Scandal Welcome to the first episode of our new series here on The Label podcast! We are so excited to have Amanda Wade joining us and bringing you the latest internet drama. Amanda is such a huge part of the team at Creative Label and we’re excited to dive into breaking down this first internet drama story. Tune in to hear the background of Rachel Hollis, and how she got herself in hot water with an Instagram Live and went down from there.   00:40 Welcome to this mini-series: The Amanda Show! 04:20 Do you know who Amanda Bynes is? 06:00 What can you expect to hear from Amanda! 07:15 What is the Rachel Hollis scandal? 10:15 The TikTok response that dug a deeper hole. 13:50 Our thoughts from a PR perspective! 19:00 What was Rachel’s initial apology? 22:00 How do you recommend the apology should have been handled? 27:50 How do you rate this internet drama? 30:00 What can you expect in how we rate internet drama? 31:40 What do you want to hear about next? …………………………………. Book our services: www.itscreativelabel.com/contact   Apply For Our Internship: https://itscreativelabel.com/intern/ Get connected with us!  www.itscreativelabel.com Instagram: @creative.label  @itsurdestinee @aisha YouTube: https://www.youtube.com/channel/UCyDVTyjigycz17xYTN7Qj_A Pinterest: https://www.pinterest.com/creativelabell/ Facebook: https://www.facebook.com/itscreativelabel/
IG Allows Drafting Stories, Nike Sues Co-Creator of Lil Nas X Shoes, Kim K's New Business Endeavors Get ready for some big life and industry updates! We’re talking hot girl summer, addressing the Nike drama around Lil Nas X Shoes, and the new line Kim Kardashian just trademarked. As we’re on the verge of summer, our hosts Des and Aisha are sharing their own new seasons from being newly single to plans for travel, and whether or not to get the vaccine! Of course, they also share what is coming next in the industry!    01:30 Our current TikTok rabbit holes! 03:00 To get the vaccine or no vaccine? 04:45 Life Updates: Big moves and being single. 08:00 Setting goals and getting in shape for summer! 11:30 The power of your mindset on your health. 15:00 Instagrams new announcement of saving stories as drafts! 16:45 Did you see Lil Nas’ new music video? 18:00 Are the shoes Lil Nas modified real Nike’s? 20:30 What are your thoughts on the Rachel Holli’s scandal? 23:00 How much did Bad Baby make on day one of her Only Fan’s account? 25:40 What did Kim Kardashian trademark?   ………………………………….   Book our services: www.itscreativelabel.com/contact   Apply For Our Internship: https://itscreativelabel.com/intern/ Get connected with us!  www.itscreativelabel.com Instagram: @creative.label  @itsurdestinee @aisha YouTube: https://www.youtube.com/channel/UCyDVTyjigycz17xYTN7Qj_A Pinterest: https://www.pinterest.com/creativelabell/ Facebook: https://www.facebook.com/itscreativelabel/
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