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‎The Profitable Content Show

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In this podcast, Stephanie Fiteni and her expert guests answer the most common online coaching and coach marketing questions to help you unravel the facts and take the right next step for your coaching business.

With guests, she talks about popular topics such as marketing for coaches, blogging, digital marketing strategies, pricing, mindset, and how coaches build their businesses.

Stephanie is an experienced Content Marketing Strategist as well as a Traffic and Lead Gen Coach. She talks abo… Continue Reading >>
In this podcast, Stephanie Fiteni and her expert guests answer the most common online coaching and coach marketing questions to help you unravel the facts and take the right next step for your coaching business.

With guests, she talks about popular topics such as marketing for coaches, blogging, digital marketing strategies, pricing, mindset, and how coaches build their businesses.

Stephanie is an experienced Content Marketing Strategist as well as a Traffic and Lead Gen Coach. She talks about online marketing strategies, social media, search engine optimization (SEO), marketing tools, books, and much more.

She learned programming as a fresh graduate and has worked as a trainer, programmer, and web consultant for over 15 years before becoming an online coach.

For the last 6 years, she has offered 1:1 coaching and Online Programmes designed for coaches, therapists, and online service providers.

She also offers Content strategy design and content marketing services to 6, 7 & 8 figure coaches through her << Show Less
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047: Lead Generation for Coaches Series - [Episode 4 of 4] -Inbound Marketing for Coaches In this episode, we talk about inbound marketing strategy. This is the fourt of a series of 4 episodes covering the topics of Inbound Marketing, Outbound Marketing, and Referrals/Affiliate Sales.Lead generation is the lifeblood of every business, but it doesn't have to be hard. Getting leads can be easy.In this episode you will learn:What is inbound marketingWhy it saves you time and moneyHow to pick the right strategies for you Episode linkshttps://www.stephaniefiteni.com/digital-strategy/digital-marketing-for-coaches/lead-generation-for-coaches/Follow the Profitable Online Coaching Podcast by EmailDid you Enjoy this Episode?Subscribe using your favorite podcast platform NEXT STEP?Are you setting up your online coaching business? or scaling up?Need new ways to generate leads and get your online marketing in ship shape?Book your free call here
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047: Lead Generation for Coaches Series - [Episode 4 of 4] -Inbound Marketing for Coaches In this episode, we talk about inbound marketing strategy. This is the fourt of a series of 4 episodes covering the topics of Inbound Marketing, Outbound Marketing, and Referrals/Affiliate Sales.Lead generation is the lifeblood of every business, but it doesn't have to be hard. Getting leads can be easy.In this episode you will learn:What is inbound marketingWhy it saves you time and moneyHow to pick the right strategies for you Episode linkshttps://www.stephaniefiteni.com/digital-strategy/digital-marketing-for-coaches/lead-generation-for-coaches/Follow the Profitable Online Coaching Podcast by EmailDid you Enjoy this Episode?Subscribe using your favorite podcast platform NEXT STEP?Are you setting up your online coaching business? or scaling up?Need new ways to generate leads and get your online marketing in ship shape?Book your free call here
046: Lead Generation for Coaches Series - [Episode 3 of 4] - Outbound Marketing for Coaches In this episode, we talk about outbound marketing strategy. This is the third of a series of 4 episodes covering the topics of Inbound Marketing, Outbound Marketing, and Referrals/Affiliate Sales.Lead generation is the lifeblood of every business, but it doesn't have to be hard. Getting leads can be easy.In this episode you will learn:What to expect from outbound marketingHow the conversion rates workHow to start Episode linksEmailing ToolFollow the Profitable Online Coaching Podcast by EmailDid you Enjoy this Episode?Subscribe using your favorite podcast platform NEXT STEP?Are you setting up your online coaching business? or scaling up?Need new ways to generate leads and get your online marketing in ship shape?Book your free call here
045: Lead Generation for Coaches Series - [Episode 2 of 4] - Referral Strategy for Coaches In this episode, we talk about referral strategy. This is the second of a series of 4 episodes covering the topics of Inbound Marketing, Outbound Marketing and Referrals/Affiliate Sales.Lead generation is the lifeblood of every business, but it doesn't have to be hard. Getting leads can be easy.In this episode you will learn:The 3 main types of referralsHow to turn a trickle into a consistent stream of leadsUplevelling with affiliate programs Episode linksDrop your referral questions hereFollow the Profitable Online Coaching Podcast by EmailDid you Enjoy this Episode?Subscribe using your favorite podcast platform NEXT STEP?Are you setting up your online coaching business? or scaling up?Need new ways to generate leads and get your online marketing in ship shape?Book your free call here
044: Lead Generation for Coaches Series [Episode 1 of 4] In this episode, we talk about lead generation. This is the first of a series of 4 episodes covering the topics of Inbound Marketing, Outbound Marketing and Referrals/Affiliate Sales.

Lead generation is the lifeblood of every business, but it doesn't have to be hard. Getting automatic leads from your website should be easy.

In this episode you will learn:

The 3 main types of lead gen for coaches
How to pick the right one for you
The importance of aligning more than one form of lead gen for business resilience



Episode links

Drop your lead gen questions here

Follow the Profitable Online Coaching Podcast by Email

Did you Enjoy this Episode?
Subscribe using your favorite podcast platform

NEXT STEP?
Are you setting up your online coaching business? or scaling up?
Need new ways to generate leads and get your online marketing in ship shape?

Book your free call here
043: How to stop procrastinating In this episode, we talk about procrastination and getting things done. It's such a common problem that makes you spin your wheels instead of moving forward.Procrastination is common, but learning how to get unstuck especially as a solopreneur coach can make or break your business.In this episode you will learn:The 3 things that make you procrastinateHow to plan for consistent actionHow to write better to-do lists that help you get unstuckBooks that can help you with project planning and mindsetLinksGetting Thing Done by David AllenLucky Bitch by Denise Duffield Thomas10 Steps to Getting More Leads from Your Website and BlogNEXT STEP?Are you setting up your online coaching business?Need help getting your online coaching business set up and your marketing in ship shape?Book your free call here
042: Swipe my minimal client processing system In this episode about creating simple onboarding systems for solopreneur coaches, we talk about the essentials and how to simplify every step of the process. Time is precious and admin is not a nice way to spend it!
These tips will help you minimize your onboarding and client admin processing.
&gt;&gt; Contracts - when you really need them
&gt;&gt; Feedback and Onboarding Forms
&gt;&gt; Google Drive or DropBox
&gt;&gt; B2B Coaches
Episode Links and Mentions:
&gt;&gt; DropBox
&gt;&gt; Google Drive
&gt;&gt; CoachVantage
Did you Enjoy this Episode?
https://profitable-content-marketing.captivate.fm/listen (Subscribe to this Podcast Here)

NEXT STEP?
Are you setting up your online coaching business?
Need help getting your online coaching business set up and your marketing in ship shape?
http://meetme.so/stephaniefiteni (Book your free call here)


Full Transcript:
Hey, welcome today we're gonna talk about administration. So basically how to do as little admin as possible in your online coaching. Now you've probably heard before that you need to do at least 50% marketing and 50% coaching. So break down your time, you know, half of it for coaching and half of it for marketing, this is something that has been going around the coaching grapevine for a while.


But of course, it makes you wonder... where do I squeeze in my admin? Now of course automation is key. Absolutely. I love to do as little admin as possible, but there are some things that you need to have in place in order to save yourself a lot of time. Now I have been in this industry for a while. I've had businesses before and I'm a big, big systems lover.


So what I'm going to share with you today is actually probably a little bit of pre. As to my love for simplicity. I love simplicity - there are many great tools out there. I still have not found one that really suits my systems to a T. So I really haven't found one that can really see my processes through from beginning to.


And I'm going to describe to you what I've done, and I'm going to give you a few tips that will really help you save time because there are some things that you think you have to do. But when you think about it, logically, maybe they are not so necessary. For example, let's start with point number one, and tip number one is actually something that I've started doing based on.


So one thing I do is I don't send out contracts to people who haven't paid me yet. So basically what I do is people pay me first. They decide what plan they want, whether they want the payment plan or the full payment. And then only those that pick the payment plan are going to be sent a contract. And the reason is this, you know, if somebody has actually paid you in for.


They, are the ones holding the risk. You're not the one holding the risk. They're the one's sort of sticking their neck out and trusting you. And of course, you know, you're, you're a great coach, you know, you're going to deliver, you know, everything's going to be fine, but of course, They are the ones holding the risk because they don't know that yet, but because they have paid you in full, you're not really running an asterisk, so you really don't have any need to send a contract.


So what this does is it actually saves you quite a lot of time, because let's say, for instance, approximately 70% of my clients pay in full. This means that out of every 10 clients, I'm actually saving. The time it takes to get the contract signed and everything, everything in order for the contracts, I'm saving all that time for 70% of my class.


The clients that do the payment plan of course are going to require a little bit more admin. And, but this is a service that you need to offer, you know, to close sales for some people. But there is absolutely no reason why you'd need to have a contract for absolutely every client. In reality. When you think about it, if people don't want to break a contract, They can, they...
041: 3 Ways to Grow Your Email List Faster and Cheaper In this episode about List Building for Coaches, we talk about '3 Ways to Grow Your Email List Faster and Cheaper'.
These 3 tips will help you get better quality leads onto your list more affordably.
Topics this episode...
&gt;&gt; Qualifying Your Leads
&gt;&gt; Segmenting Your List
&gt;&gt; Creating a Quiz as a Lead Magnet
&gt;&gt; Creating a Mini-Course as a Lead Magnet
&gt;&gt; Boosting Results with Lead Ads from Facebook/IG


Episode Links and Mentions:
&gt;&gt; https://interact.grsm.io/vr4akjn17eud (Interact Quiz Builder)
&gt;&gt; https://www.facebook.com/business/help/375478503258484?id=735435806665862 (Lead Ads )
https://kwfinder.com/#a5d2446f3feebf874661bd00b (&gt;&gt;)http://my.stephaniefiteni.com/10-steps-more-leadspodcst ( 10 Steps to Getting More Leads from Your Website and Blog)


Did you Enjoy this Episode?
https://profitable-content-marketing.captivate.fm/listen (Subscribe to this Podcast Here)


NEXT STEP?
Are you setting up your online coaching business?
Need help getting your online coaching business set up and your marketing in ship shape?
http://meetme.so/stephaniefiteni (Book your free call here)




Full Transcript
Hello, thank you very much for joining me today. We are going to talk about how to grow your email list. And it's not just about how to grow your email list. It is very specifically for coaches and we're going to talk about the three fastest ways you can build your email list, but not all email subscribers are built the same, not all email subscribers are.


The same. So today we're going to talk very specifically about those things that are going to help us find really high-quality people to get on our email list. One of the biggest problems a lot of people have been experiencing lately is that Facebook ads have become more expensive. And as you probably already know, Facebook ads have been one of the ways in which a lot of people are boosting their freebies.


To put their content in front of people to grow their email list. Now this has become more expensive and a lot of people have turned to lead ads or simpler ways of reaching more people, which unfortunately has been creating a place where we're getting much lower quality leads on our emails. But today's episode is going to help you resolve the problem because by creating the right freebie and putting it in front of the right people, you can resolve this problem.


You can still keep your costs low. And again, you don't necessarily have to use Facebook ads. We're going to talk about this towards the end of the episode. But most of all, if you have the right kind of content, you are going to get the right kind of leads. That's. By your coaching that will buy your programs, that's will register for your group programs, participate in your challenges when you're launching, they are going to be the right kind of.


So let's dive right in and talk about the first one. Now the first type of freebie, which I absolutely love. I have, in fact, very recently launched my very own after working with clients who are launching their own and had fantastic results. And this is the quiz.


It allows you to really ask quite a few questions to your prospects and you know, of course, you've got to make them fun because they have to enjoy it, but it really allows you to. I get quite a lot of information about this prospect about this person that is interested in your topic. So automatically you are dealing with people who are interested in what you do, and you're going to be able to segment them.


So you're going to be able to put them based on their answers. You're going to be able to put them in the right place on your email list so you can send them more relevant content because of course, that is extremely important for conversion. And you're also going to be able to, filter them in a way that allows you to qualify a lead.


Now, if you haven't heard this term before qualifying a lead means...
040: How to never run out of content ideas again In this episode about content ideas for coaches, we talk about 'How to never run out of content ideas again!'.
We also talk about how to find content ideas that people are already looking for. Because not all content is created equal. And if you're going to invest time and money into creating content you want to make sure it generates leads for your business.
Topics this episode...
&gt;&gt; How not to come up with content ideas
&gt;&gt; Keyword research for coaches
&gt;&gt; Other resources to give you more ideas
&gt;&gt; How to pick the right ideas
&gt;&gt; What to do next
Episode Links and Mentions:
https://kwfinder.com/#a5d2446f3feebf874661bd00b (&gt;&gt; Keyword Finder: The tool I use for Keyword Research)
https://my.stephaniefiteni.com/10-steps-more-leadspodcst (&gt;&gt; GET ON MY LIST HERE) (to hear about my next free keyword research training)
&gt;&gt; www.answerthepublic.com


Did you Enjoy this Episode?
https://profitable-content-marketing.captivate.fm/listen (Subscribe to this Podcast Here)




NEXT STEP?
Are you setting up your online coaching business?
And need support deciding which tools are best to get payment, book calls, onboard clients, and market yourself? and help to set them up?


Then check out 'The Online Coaching Business Bootcamp' https://my.stephaniefiteni.com/online_business_success_toolkit (https://my.stephaniefiteni.com/online_business_success_toolkit)


Full Transcript
Hello, thank you for joining me. You're listening to the profitable online coaching podcast, the place where we talk about everything, online coaching, including marketing, business models, tools, and mindset.


Hello, thank you very much for joining me today. Where are you going to talk about content ideas most specifically about how to never run out of content ideas? We want to create content that people are actually looking for. So we're going to take a little bit of a different angle today. We're not going to talk about the usual, oh, find the five pillars of your business and write down the alphabet and think of an idea for each, or, you know, take a look at your competition.


We're not going to talk about these usual run of the mill ideas. We're going to talk about keyword research and which, if you know anything about me, you will know that I am really quite keen. So why am I so keen on keyword research? I am very keen on it because it's giving me a real picture of the real world.


It's not something that I have made up. There is no guessing. There is no making up ideas. There is no copying your competition, which is a big mistake because your competition, especially for. They are never going to be exactly the same kind of people that you want to attract, even if you are offering exactly the same thing, a perfect match client for you is not going to be the same perfect match client for your competitors.


So by copying their strategy, what you're really doing is attracting potentially the wrong kind of. So the system I'm going to teach you today is actually a small part of the blueprint that I used, the profitable contact method at some small part of the blueprint that I use with my clients. And it is the most important.


And, you know, you're going to find a lot of training out there about keyword research, which is the key to finding contents that people are looking for. However, keyword research can be done in a lots of different ways for coaches. It needs to be done in a very human way, which means. That the research over your ideal client and the way you connect that to your keyword research is absolutely key to your long-term success.


I was actually talking to a client yesterday and I was telling them how you don't need a lot of traffic. A lot of my clients, even myself, my website doesn't have thousands and thousands of visitors a month. I get around. 500, 600 visitors a month unique visitors. And that is more than enough to keep my one-to-one sessions....
039: Launching, FB Groups and Playing the Long game My guest today is Megan Huber, a Business and Leadership Mentor for established women entrepreneurs, helping them move from being overwhelmed and overworked to leading their lives and businesses from a soul first, strategy second approach.
Megan combines her experience as a high school teacher, competitive athlete and sports coach, and running multiple 7-figure coaching programs to help business owners optimize their already successful businesses with an emphasis on simplicity, sustainability and structured freedom.
We talked about...
&gt;&gt; Building trust
&gt;&gt; Facebook group marketing
&gt;&gt; Upselling and Renewing Clients
&gt;&gt; Getting to 6 Figures in your first year/s
&gt;&gt; Onboarding systems and exit interviews


Episode Links and Mentions:
&gt;&gt; https://www.facebook.com/groups/tribeoflegendswithmegan (https://www.facebook.com/groups/tribeoflegendswithmegan)


Did you Enjoy this Episode?
https://profitable-content-marketing.captivate.fm/listen (Subscribe to this Podcast Here)


YOUR NEXT STEP?
Do you want to create a Marketing System in your business that generates more discovery calls and leads on automatic from organic search engine traffic?
Then let's talk...
http://meetme.so/stephaniefiteni (Book your free call here)
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