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Through the Business Lens: a podcast for savvy photographers

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Welcome to Through The Business Lens – a podcast for busy photographers looking for quick tips and strategic snippets to help build their brand, grow their business and price themselves for profits. Your host is Kim Hartz - long time professional photographer who's been there and can help guide you and your studio down the profitable path! Continue Reading >>
Welcome to Through The Business Lens – a podcast for busy photographers looking for quick tips and strategic snippets to help build their brand, grow their business and price themselves for profits. Your host is Kim Hartz - long time professional photographer who's been there and can help guide you and your studio down the profitable path! << Show Less
Featured Audio
033: Choosing a Lab In this episode I go over all the things you need to think about when choosing a lab.  Topics include working with Labs, how to find the best labs, the best deals, and the best products.
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033: Choosing a Lab In this episode I go over all the things you need to think about when choosing a lab.  Topics include working with Labs, how to find the best labs, the best deals, and the best products.
032: Tips for In Person Sales This episode is all about tips on how to maximize your in person sales sessions
030: Defining Success Success can mean a lot of different things depending on who you ask. In this episode, I talk about how important it is for you to define what success means to you so you don't get hung up in other people's successes and failures.
030: Home versus Retail Studios Should you have a home based or retail based photography studio?  It can be a tricky question, especially if you are just starting out.  This week I'll go over the pros and cons of both studio spaces, so you can see which works best for you.  I definitely know a thing or two about this because I've had both since I opened my photography studio.
028: Understanding the Basics for your Business... Including Profits If you're part time looking to go full time or just starting out, you may want to listen to this episode.  I go over some key things you need to know when starting your photography business with an emphasis on profits.  There are all these business terms we here, but you may not know what they mean.  Plus, why is it important to have reserves in your business?
027: Simplicity Speaks Volumes We can get so caught up in how we deliver our message through our marketing that our message actually doesn't come across as it should.  I recently came across a great resource on how to simplify your message for your clients, and I can't wait to share it with you in this episode!
026: Conquering Self Doubt Do you run into doubting yourself in your business?  Especially when it comes to bidding jobs and getting new clients?  We all feel it.  Check out this week's episode where I talk about how to deal with it and overcome it!
025: Mini Sessions for Marketing? Should you use mini sessions to market yourself to try to get new clients?  This week I'll dive into this topic to see if this is a good strategy and how you should utilize mini sessions in your photography business.
024: Social Media Tips & Tricks I recently met with a friend who works in digital marketing, and she shared some amazing social media tips with me.  I'm passing on what I learned to you so that social media doesn't overwhelm and burn you out (like it used to for me!).
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