How COVID-19 has impacted the sport business world
The sports world was one of the earliest industries to be impacted by COVID-19. Within days, major sporting events were postponed, leagues had to suspend seasons and those working in sport business had to make rapid decisions in a way never seen before.
On this episode of Like Nobody's Business, we feature a panel discussion between sport business executives and Cheri Bradish, professor of marketing management at the Ted Rogers School of Management.
The panelists discuss how they had to change their strategies for fan engagement, how their brands had to pivot to a digital focus and the lessons they’re taking away from this experience.
Brian Cooper - Chairman, MKTG Canada
Stewart Smith - Vice-President (Brand), Adidas
Alyson Walker - Senior Vice-President, OverActive Media Group
Jordan Vader - Vice-President, (Global Retail and Partnerships), MLSE
Bart Yabsley - President, Sportsnet
Cheri Bradish (Moderator) - Founder/Managing Director, Future of Sport Lab (FSL), Director (Sport Business Initiatives), Ted Rogers School of Management